Promoted pins are a type of paid social advertising that allows businesses to promote their products or services on the Pinterest platform. Promoted pins appear in users' feeds just like any other pin, but they are clearly marked as being promoted content. When a user clicks on a promoted pin, they will be taken to the advertiser's website.
Promoted pins work by appearing in users' feeds in the same way as any other pin. However, they are clearly marked as being promoted content, and are usually displayed more prominently than other pins. When a user clicks on a promoted pin, they will be taken to the advertiser's website.
There are several benefits to using promoted pins, including:
Setting up a promoted pin campaign is relatively simple. Businesses will need to create a Pinterest business account, and then create a promoted pin. Once the promoted pin is created, businesses can then choose their target audience, budget, and start date. It is important to note that promoted pins must be created using the Pinterest Ads Manager tool.
There are a few best practices to keep in mind when using promoted pins, including: