What are promoted pins?

Promoted pins are a type of paid social advertising that allows businesses to promote their products or services on the Pinterest platform. Promoted pins appear in users' feeds just like any other pin, but they are clearly marked as being promoted content. When a user clicks on a promoted pin, they will be taken to the advertiser's website.

How do promoted pins work?

Promoted pins work by appearing in users' feeds in the same way as any other pin. However, they are clearly marked as being promoted content, and are usually displayed more prominently than other pins. When a user clicks on a promoted pin, they will be taken to the advertiser's website.

What are the benefits of using promoted pins?

There are several benefits to using promoted pins, including:

• They allow businesses to reach a wider audience on the Pinterest platform.
• They are a more targeted form of advertising, as businesses can choose to target their promoted pins to specific demographics, interests, or even locations.
• They are a more cost-effective form of advertising, as businesses only pay when a user actually clicks on their promoted pin.

How to set up a promoted pin campaign

Setting up a promoted pin campaign is relatively simple. Businesses will need to create a Pinterest business account, and then create a promoted pin. Once the promoted pin is created, businesses can then choose their target audience, budget, and start date. It is important to note that promoted pins must be created using the Pinterest Ads Manager tool.

Best practices for using promoted pins

There are a few best practices to keep in mind when using promoted pins, including:

• Make sure the image used for the promoted pin is high quality and attractive, as this will help to grab users' attention.
• Make sure the destination URL is relevant and accurate, as users will be taken to this website if they click on the promoted pin.
• Use clear and concise copy in the promoted pin, as users will need to understand what the pin is advertising.