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In the context of growth marketing, a monthly active user (MAU) is a metric that measures the number of unique users who interact with a product or service in a given month. This metric is used to assess the health of a product or service and to track user engagement over time. MAU is calculated by taking the total number of unique users who interacted with the product or service in a given month and dividing it by the total number of months that the product or service has been available.
The benefits of tracking MAU are that it provides a clear picture of user engagement and can be used to identify trends over time. Additionally, MAU can be used to benchmark the performance of a product or service against similar products or services. Finally, MAU can be used to inform marketing and product development decisions.
MAU is calculated by taking the total number of unique users who interacted with the product or service in a given month and dividing it by the total number of months that the product or service has been available.
The benefits of tracking MAU are that it provides a clear picture of user engagement and can be used to identify trends over time. Additionally, MAU can be used to benchmark the performance of a product or service against similar products or services. Finally, MAU can be used to inform marketing and product development decisions.
There are a number of ways to improve MAU, including increasing the number of users who interact with the product or service, increasing the frequency with which users interact with the product or service, and increasing the duration of each interaction. Additionally, MAU can be improved by increasing the number of unique users who interact with the product or service in a given month.
The challenges of MAU are that it can be difficult to increase the number of users who interact with the product or service, and it can be difficult to increase the frequency or duration of each interaction. Additionally, MAU can be difficult to improve if the product or service is not well designed or if users do not find it valuable.