What are promotions?

Promotions are a key part of growth marketing, and can take many different forms. They are typically used to drive short-term spikes in traffic or conversions, by offering incentives such as discounts, free shipping, or entry into a prize draw. Promotions can be run on your website, social media channels, or through email marketing.

Types of promotions

There are many different types of promotions that you can run, depending on your goals and the products or services that you offer. Some common types of promotions include:

How to create a promotion

When creating a promotion, there are a few key things to keep in mind:

Once you've decided on your goals, target audience, budget, and timeline, you can start to brainstorm ideas for your promotion. Once you've settled on an idea, you'll need to create some promotional materials (such as an email template or social media post), and set up any necessary tracking (such as Google Analytics goals).

The benefits of promotions

There are many benefits to running promotions, including:

The best time to run a promotion

There is no one-size-fits-all answer to this question, as the best time to run a promotion will vary depending on your goals, target audience, and product or service. However, there are a few general things to keep in mind:

How to measure the success of a promotion

There are a few key metrics that you can use to measure the success of your promotion:

You can track these metrics using Google Analytics or other similar tools. It's also important to track any changes in metrics such as website visitors or email subscribers after your promotion has ended, to see if there is any long-term impact.

Case studies of successful promotions

To help give you some inspiration, here are some examples of successful promotions that have been run by businesses in different industries:

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