Scrum

What is Scrum?

Scrum is a framework for growth marketing that helps organizations manage complex projects by breaking them down into smaller, more manageable pieces. It is a popular methodology for software development, but can be adapted for other types of projects. Scrum is characterized by its use of short, time-boxed sprints to focus work, as well as its focus on collaboration and constant feedback. The goal of Scrum is to deliver working software at the end of each sprint, which can then be immediately used by customers or stakeholders. Scrum is a lightweight framework that is easy to learn and use, making it popular for organizations of all sizes.

The History of Scrum

Scrum was first developed in the early 1990s by Jeff Sutherland and Ken Schwaber. They were inspired by the success of the Toyota Production System, which used a similar approach to manufacturing. Scrum was first formally described in a 1995 paper by Sutherland, and has been evolving ever since. In 2001, Schwaber and Sutherland co-wrote the Agile Manifesto, which helped to further popularize Scrum and other agile approaches.

The Scrum Framework

The Scrum framework is based on three pillars: transparency, inspection, and adaptation. These pillars help to ensure that the process is flexible and responsive to change. Scrum teams are self-organizing and cross-functional, with each team member playing a specific role. The roles are:

The Scrum framework also includes four ceremonies: sprint planning, daily stand-up, sprint review, and sprint retrospective. These ceremonies help to keep the team focused and on track. The Scrum artifacts are the product backlog, sprint backlog, and increment. These artifacts help to ensure that work is properly prioritized and tracked.

The Scrum Master

The Scrum Master is responsible for facilitating the Scrum process. This includes removing impediments, helping the team to self-organize, and ensuring that the team is following the Scrum framework. The Scrum Master does not have any direct authority over the team, but instead relies on persuasion and facilitation skills. The Scrum Master is often compared to a coach, and is responsible for helping the team to improve their process and deliverables.

The Scrum Team

The Scrum team is a self-organizing, cross-functional team that is responsible for delivering working software each sprint. The team should be small enough to be agile, but large enough to get work done. A typical Scrum team is 7-9 people. The team should have all the skills necessary to deliver the software, including developers, testers, and a product owner. The team should be collocated if possible, to facilitate communication and collaboration.

The Scrum Process

The Scrum process is designed to be flexible and responsive to change. It is based on the principle of constant feedback, which helps to ensure that the team is always aware of the current state of the project. The Scrum process consists of four phases: sprint planning, daily stand-up, sprint review, and sprint retrospective. These phases help to keep the team focused and on track. The Scrum process is iterative, meaning that each sprint builds on the previous one. The goal of each sprint is to deliver working software that can be immediately used by customers or stakeholders.

The Scrum Ceremonies

The Scrum ceremonies are sprint planning, daily stand-up, sprint review, and sprint retrospective. These ceremonies help to keep the team focused and on track. The sprint planning meeting is used to plan the work for the upcoming sprint. The daily stand-up is a short meeting where team members share what they did yesterday and what they plan to do today. The sprint review is a meeting where the team demonstrates the work they have done during the sprint. The sprint retrospective is a meeting where the team reflects on the past sprint and identifies areas for improvement.

The Scrum Artifacts

The Scrum artifacts are the product backlog, sprint backlog, and increment. These artifacts help to ensure that work is properly prioritized and tracked. The product backlog is a list of all the work that needs to be done on the project. The sprint backlog is a list of the work that needs to be done in the current sprint. The increment is the working software that is delivered at the end of each sprint.

The Scrum Values

The Scrum values are commitment, courage, focus, openness, and respect. These values help to guide the team in their work. Commitment means that the team is committed to delivering the software. Courage means that the team is willing to take risks and try new things. Focus means that the team is focused on the goal of delivering working software. Openness means that the team is open to feedback and willing to change. Respect means that the team respects each other and the work they are doing.

Join MarketerHire Today
We'll match you with a perfect expert.
Expert Marketers not quite what you’re looking for?
Learn more about our supporting roles
Expert Assistants