Expert Marketers not quite what you’re looking for?
Learn more about our supporting roles
'% New Sessions' is a metric used by growth marketers to measure the percentage of new visitors to a website or application. It is a useful metric for determining the effectiveness of growth marketing campaigns, and can be used to track the progress of a growth marketing strategy over time.
'% New Sessions' is calculated by dividing the number of new visitors to a website or application by the total number of sessions. For example, if a website had 100 visitors in a day, and 50 of those visitors were new, then the '% New Sessions' would be 50%.
'% New Sessions' is a valuable metric for growth marketers, as it provides a way to measure the effectiveness of growth marketing campaigns. If a growth marketing campaign is successful, it should result in an increase in the '% New Sessions' metric. This increase can then be used to track the progress of the campaign over time, and to assess the overall effectiveness of the growth marketing strategy.
'% New Sessions' can be used to drive growth in a number of ways. Firstly, it can be used to assess the effectiveness of growth marketing campaigns, and to track the progress of a growth marketing strategy over time. Secondly, it can be used to identify opportunities for growth, and to target growth marketing campaigns at specific audiences. Finally, it can be used to evaluate the success of a growth marketing strategy, and to make adjustments to the strategy as necessary.
There are a number of benefits to using '% New Sessions' for growth marketing. Firstly, it is a valuable metric for assessing the effectiveness of growth marketing campaigns. Secondly, it can be used to track the progress of a growth marketing strategy over time. Thirdly, it can be used to identify opportunities for growth, and to target growth marketing campaigns at specific audiences. Finally, it can be used to evaluate the success of a growth marketing strategy, and to make adjustments to the strategy as necessary.
There are a number of limitations to using '% New Sessions' for growth marketing. Firstly, it is important to note that '% New Sessions' only measures the percentage of new visitors to a website or application. It does not measure the number of new visitors, or the number of new customers. Secondly, '% New Sessions' does not take into account the number of returning visitors, or the number of customers who are repeat customers. Thirdly, '% New Sessions' does not provide any insight into the behavior of new visitors, or the conversion rate of new visitors. Finally, '% New Sessions' is only a snapshot metric, and does not provide any information on the long-term effectiveness of a growth marketing strategy.
'% New Sessions' is a valuable metric for growth marketing, and is likely to continue to be used in the future. However, it is important to note that '% New Sessions' only measures the percentage of new visitors to a website or application. It does not measure the number of new visitors, or the number of new customers. As such, '% New Sessions' should be used in conjunction with other metrics, such as the number of new visitors, the number of new customers, and the conversion rate of new visitors, in order to provide a complete picture of the effectiveness of a growth marketing strategy.