Retargeting is a form of online advertising that enables businesses to keep their brand in front of bounced traffic after they leave a website. Retargeting works by placing a cookie on the computer of someone who visits a site. Then, when that person visits other sites within the retargeting network, they will see ads from the original site. Retargeting is also known as remarketing.
When someone visits a website, a piece of code called a pixel is placed on their computer. This pixel is a cookie that enables the site to recognize the visitor if they come back. Then, when the visitor goes to other websites within the retargeting network, they will see ads from the original site. The ads may be in the form of banner ads, text ads, or video ads.
Retargeting is an effective way to keep your brand in front of people who have already shown an interest in your product or service. It is also a way to reach people who may not be familiar with your brand. Retargeting can be used to increase brand awareness, generate leads, or make sales.
One of the challenges of retargeting is that it can be intrusive if it is not done in a way that is relevant and targeted. Another challenge is that people may not remember your brand when they see your ad, because they saw it in a different context. Finally, retargeting can be expensive if you are not careful about who you target and how often you show your ads.
There are a few things you need to do to get started with retargeting. First, you need to choose a retargeting platform. There are a few different platforms to choose from, each with its own strengths and weaknesses. Second, you need to decide what type of ads you want to show. banner ads, text ads, or video ads. Finally, you need to set up your campaign and start tracking your results.