Digital marketing helps promote your brand online to expand reach and boost sales. In the software-as-a-service (SaaS) industry, it revolves around value demonstration, customer nurturing, and education through targeted online content.

The size of the SaaS market has been growing steadily over the last decade and is expected to reach $295 billion in 2025. With competition running high, you need an effective marketing strategy and well-organized execution to stand out. If you don’t have the time or in-house expertise, outsourcing digital marketing to an agency can be a smart option.

To help you identify the best digital marketing agency for SaaS companies, we’ve gathered five of our favorites. You’ll read about their services, processes, and pricing models so you can choose the right fit for your needs.

We’ll also introduce you to MarketerHire—a faster, more affordable solution that allows you to connect with top SaaS marketing experts and build your own digital marketing dream team.

What Does a Digital Marketing Agency for SaaS Do

The goals and services of SaaS-focused agencies are similar to those of other digital marketing agencies. Still, their strategies are tailored to the SaaS industry, which is defined by subscription pricing models, complex customer onboarding, and leveraging product usage data.

Digital marketing agencies for SaaS typically offer the following services:

• Search engine optimization: Adapting your product website for search engines, making it discoverable and appealing to potential users
• PPC advertising: Attracting more leads or users with paid search and social ads and ensuring an excellent return on ad spend
• Content marketing: Producing engaging content to inform potential and existing users about the value of your product
• Direct marketing: Running email marketing campaigns to communicate with and nurture your customers or clients
• Social media marketing: Managing your social media profiles and using them to build awareness, educate users, and engage with them
• Conversion rate optimization: Optimizing the user experience to drive more sign-ups, downloads, and sales
• Performance tracking: Analyzing data to measure the effectiveness of your marketing strategy and optimize it accordingly 

What To Look For in a Digital Marketing Agency for SaaS

Consider the following six factors to identify the best SaaS marketing agency for your business:

1. SaaS expertise: The agency should have extensive experience in the SaaS industry, backed by a portfolio showcasing successful past projects and measurable results
2. Service range: You should be able to get all the services you need to grow your business, from strategy to performance monitoring
3. Client reviews: Choose an agency with predominantly positive ratings and reviews on reputable platforms such as Clutch and G2
4. Pricing model: An agency should be transparent about its pricing, allowing you to calculate the cost and assess budget alignment
5. Communication: The agency should communicate clearly, be responsive, and report on progress regularly
6. Flexibility: The agency shouldn’t offer a one-size-fits-all solution. It should enable scalability and adapt its services and communication style to your specific needs

1. SimpleTiger

SimpleTiger is a digital marketing agency that has been in the SaaS game since 2006. It has plenty of experience working with B2B and B2C companies of various sizes and from over 20 verticals.

The agency prides itself on being quick and efficient. In addition to having proven playbooks, it uses proprietary AI technology to research, plan, and create content. 

In only a year, SimpleTiger achieved a 1,200% increase in first-page keyword rankings and delivered a 3:1 ROI for Gelato, a print-on-demand platform.

Here’s what the process of starting a collaboration with SimpleTiger looks like:

1. Free demo: You schedule a discovery call on the website. During the call, the agency learns about your needs and suggests the next best steps
2. Strategy: If you decide to accept the proposal, SimpleTiger’s dedicated team will meet with you, conduct more research, and devise a strategy
3. Execution: The agency can produce content for you, or you can do it yourself and have the agency promote it
4. Reporting: The agency will provide deep monthly reports with relevant SaaS metrics and use the data to iterate on the strategy continually

SimpleTiger Pricing

• SEO packages: $3,000–$30,000+/month
• PPC management: Starts at $3,000/month
• Web design subscription: $3,000–$30,000+/month

SimpleTiger Pros & Cons

2. Directive

Directive is a SaaS-focused digital marketing agency with a multinational presence. It boasts a team of over 100 marketing strategists and offers a variety of services, including web design, video production, and marketing ops consultancy.

In its ten years of operation, the agency has generated over $1 billion in revenue and worked with big names like Amazon and Adobe. One of the reasons behind its success is its five-principle Customer Generation methodology, which combines research and proven tactics to help companies enter and win markets. 

Directive has delivered excellent results for Seagate Technology, a cloud storage company. Through its content and SEO strategy, the agency achieved a 75% month-over-month increase in organic traffic to the blog subfolder and a 45.2% rise in organic traffic to targeted segments.

To partner with Directive, you need to schedule an intro call. If you’re qualified, the agency will create a custom blueprint to guide the rest of the process.

Directive Pricing

• Startup Package starts at $6,250/month

Directive Pros & Cons

3. Roketto

Launched in 2008, Roketto is a full-funnel inbound marketing agency based in Canada. Although it’s not 100% SaaS-focused, the industry is one of its key areas of specialization. Roketto offers a range of services, including web design, keyword research, and competitor analysis.

By opting for Roketto’s inbound marketing services, you’ll get:

1. An account manager—your go-to marketing professional
2. A marketing strategist to develop initiatives for achieving your goals
3. An implementation team comprised of design, technical, and creative experts
4. A 12-month marketing plan 
5. A cross-platform content calendar
6. Weekly status calls with your manager

During its collaboration with Speedy Search, Roketto achieved a 26% reduction in cost per order and a 44% increase in return on ad spend.

Roketto Pricing

• Inbound launch plan: $3,500 (required)
• Onboarding: $3,500 for all plans
• Inbound marketing pricing plans: $5,000–$20,000
• HubSpot costs

Roketto Pros & Cons

4. NinjaPromo 

Founded in 2017, NinjaPromo is a digital marketing agency with subscription-based pricing that offers over 30 marketing services, including PR, mobile app development, and affiliate marketing. It has a remote global team of 100 experts across six different locations. 

The agency isn’t focused solely on SaaS but has completed over 32 successful projects in this industry. For example, its collaboration with Brain Scientific, a medical technology company, generated 120 leads in just one month and increased engagement by 300%.

If you’re interested, you can book a demo to learn which subscription model is right for you and how the agency would approach your strategy.

NinjaPromo Pricing

• Standard (40 hours and 1–2 tasks): $3,200/month
• Pro (80 hours and 3–4 tasks): $5,600/month
• Best Choice (full marketing department): $9,600/month

NinjaPromo Pros & Cons

5. Deviate Labs

Deviate Labs offers full-funnel growth marketing services and has a dedicated branch for B2B SaaS marketing. Founded over a decade ago, the agency employs effective strategies to help startups and enterprises thrive.

Deviate Labs features a wide range of tactics, including less common ones such as app store optimization, stunt marketing, and sales collateral creation. The agency has even developed a proprietary growth hacking framework called the ASP™ Sales Flywheel.

A shining example of Deviate Labs’ work is its SEO and content campaign for HR Cloud. The agency managed to turn HR Cloud into an industry leader, securing a 16x engagement boost in the first month. 

Deviate Labs Pricing

• Available upon request

Deviate Labs Pros & Cons

Pain Points of Engaging With a Digital Marketing Agency for SaaS

Be aware of the following downsides of working with a digital marketing agency:

• High costs: Depending on the project, a reputable agency can set you back tens of thousands of dollars each month
• Limited control: While you can voice your opinions during the meetings, you have minimal say in the agency’s day-to-day decision-making
• Misalignment: In case of communication breakdowns, the agency may end up misunderstanding your vision and go in the wrong direction
• Difficult choice: Choosing an agency that’s compatible in terms of services, budget, and timeline is a long and laborious process
• Potential risks: If you select an incompatible or unreliable agency, it might end up doing more harm than good and waste your resources. Most agencies don’t offer any form of results guarantee 

To mitigate the downsides, many SaaS businesses decide to build in-house teams to handle their digital marketing campaigns. However, recruiting marketers internally comes with its own set of challenges, most notably the time and effort required to source, screen, and onboard qualified experts. 

If you’re looking to avoid the high costs and potential lack of control associated with working with a digital marketing agency but lack the time or resources to hire marketers independently, consider partnering with an on-demand platform for hiring top marketing talent—like MarketerHire.

Why Is MarketerHire the Best Choice for Your Digital Marketing Campaigns?

With MarketerHire, your SaaS business can quickly access high-level digital marketing expertise without breaking the bank. This platform matches you with expert marketers, marketing teams, and other professionals in days. It’s also a risk-free option, offering to rematch you for free if you’re not satisfied.

MarketerHire’s white-glove approach minimizes your involvement but ensures dedicated support throughout the recruitment process. You only need to share your hiring needs, and MarketerHire’s experts will handle the grunt work.

The platform employs many measures to reduce the time-to-hire. Its experts pre-vet all candidates in a complex screening process that includes:

1. Skills reviews
2. Live interviews 
3. Test projects
4. Feedback loops

This process has an acceptance rate of around 1%, ensuring that only the best marketers end up in the network. Many of these professionals have also worked with household brands like Uber and PayPal.

MarketerHire’s proprietary matching system, MarketerMatch, combines AI and human insight to pinpoint the ideal candidate quickly. Since its launch in 2018, the platform has made over 30,000 successful matches for clients, including industry leaders like Netflix and Forbes. 

Another perk of working with MarketerHire is that it’s suitable for a wide range of marketing and other roles, including marketing analysts and fractional CMOs. You can also scale up, scale down, or cancel the collaboration as needed thanks to MarketerHire’s short-term contracts.

How MarketerHire Works

To join the likes of Forbes and Netflix and partner with MarketerHire, you’ll need to fill out the online form and: 

1. Discuss your project: Hop on a brief call with your marketing manager to describe your needs
2. Meet your match(es): The MarketerHire team will zero in on your match in 48 hours
3. Start collaborating: You can hire your new marketing expert within three days

If you already have an excellent marketing, design, or sales team but it’s often stuck with repetitive work, the platform can connect you with top-notch Expert Assistants.

Recruit expert digital marketers with MarketerHire to give your SaaS company an upper hand and run circles around your competition!

Hiring Guides To Check Out

If you want to recruit experts yourself, our hiring guides may help you: