To capture your audience’s attention, your business needs excellent content.

While anyone can create content, some people can turn it into a powerful business and marketing tool. Professional content creators understand your goals, user preferences, and platform requirements. More importantly, they know how to use this knowledge to produce content that turns heads, builds trust, and drives sales.

Still, not all content creators are the same—some are more creative, while others are more analytical. Many also specialize in a specific industry and type of content. With so many choices, it can be challenging to hire a content creator who adds value to your marketing initiatives, but our guide is here to help.

You’ll learn what content creators do and how to spot and hire the most talented ones. We’ll also introduce you to MarketerHire, a platform that can help you recruit content creators and other expert marketers in days.

Understanding the Role of a Content Creator

A content creator is a creative professional who crafts different types of content, from texts and infographics to photos and videos. Their content can be used in various channels, including:

• Blogs
• Social media
• Email marketing

A content creator’s job is not only to promote your brand but also to educate, entertain, and engage your target audience. Their content is supposed to highlight your brand’s key selling points in a relatable and compelling way.

Experienced content creators are a valuable asset to your business as they help tell your brand's story through different media and evoke the right emotions at the right time to captivate your audience. This can turn mere visitors into loyal advocates, forming a community that engages with your brand regularly.

What Does a Content Creator Do?

A content creator’s job is more complex than its title suggests and can differ depending on the context they’re working in. Some of their usual tasks include:

• Developing the content strategy: Based on their knowledge of your business goals, brand, audience, SEO, and platform best practices, the content creator devises the content strategy alongside other team members
• Producing different content: They create and post content in line with the strategy. Depending on the size of the team, the creator may collaborate with other experts, such as writers, graphic designers, and creative directors
• Editing and improving content: The content needs to undergo several check-ups before it goes live. If they’re not editing their own work, the creator will implement feedback from editors and managers. They may also track performance metrics and adjust their content accordingly
• Interacting with the audience: In some cases, the content creator may also respond to comments and questions from the audience
• Following trends and changes: User preferences and social media algorithms shift all the time. A content creator must stay up-to-date and revise the strategy quickly to keep the content relevant and engaging

When and Why Should You Hire a Content Creator?

If you want to represent your brand in the best light, you should hire a content creator as soon as possible. Otherwise, you risk delaying growth or damaging your reputation with low-quality, generic, or inconsistent content.

While a marketing generalist can handle content creation in a smaller company, larger companies usually have dedicated content creators. Ideally, they hire creators who specialize in different channels.

You need a content creator if:

• You’re launching a new business or product or entering new markets
• You’re starting a blog or a social media marketing campaign
• Your current marketing team doesn’t have the time or expertise to produce quality content consistently
• Your past content marketing efforts failed to make your brand stand out from the competition 

With an excellent content creator on hand, you’ll get benefits such as:

• Data-based, continually improving strategy 
• Professional-looking content tailored to different platforms
• Brand consistency and promotion through powerful storytelling 
• Targeted content that engages the right audiences
• Regular content posting to maintain engagement and ensure growth
• Credibility, trust, and an authentic relationship with your audience
• Increased traffic, engagement, and conversions

Should You Hire a Freelance or Fractional Content Creator?

For smaller businesses, hiring a full-time content creator may not be affordable or make sense due to a small workload. Such companies would benefit from hiring a content creator on a freelance or fractional basis. Learn about the two employment types below:

How To Choose the Best Content Creator 

The following eight traits are a must-have for every successful content creator:

1. Extensive portfolio: Your chosen content creator should have years of experience in content creation backed by a rich portfolio of published content
2. Versatility: They must be able to produce content in a range of styles to cater to different audiences
3. Tool proficiency: Depending on the role, the content creator may need to know how to use social media and content management systems such as WordPress
4. Storytelling ability: Beyond listing your brand’s selling points and calling it a day, the creator must be able to build a compelling narrative out of them
5. Creative mind: Content creators must think outside the box and be innovative to help your business stand out
6. Analytical skills: The creator has to approach each piece of content methodically, carefully researching all points to ensure accuracy and answer all potential questions
7. Time management: Managing deadlines across different channels requires meticulous organization
8. Attention to detail: When your reputation is at stake, you can’t let errors and inconsistencies slip through

How To Hire a Content Creator

Before advertising your vacancy, consider your budget, goals, and the type of content you need. Once you have that figured out, you can determine your priorities and the type of employment and start searching with confidence. 

Here are some ideas on where to find content creators:

You can also ask for referrals and recommendations from your professional network. For example, your employees or colleagues may know reliable professionals who aren’t actively looking for a job but might want to work at your company.

To screen candidates, read through their portfolios. Interview the top contenders to evaluate their communication style and cultural fit. For the technical know-how, you can ask them to complete an assessment and let the data speak for itself. Once you’ve zeroed in on the best candidate, make them an offer quickly to secure the hire.

If you don’t have the expertise or resources to carry out this process in-house, you can delegate it to a recruitment agency or platform like MarketerHire.

Pitfalls of the Traditional Approach To Hiring a Content Creator

Although it gives you control over the entire recruiting process, the in-house hiring approach comes with a few problems:

1. It takes a long time: If you have a crucial campaign coming up and you need a content creator, you should start searching months ahead. You also have to hire efficiently since delaying the process could lead to missed deadlines and opportunities 
2. It’s exhausting: Unless you’ve done it many times before and have proven tactics in place, recruiting a content creator requires hard work
3. It’s delicate and risky: Hiring the wrong person can be costly. The fallout could affect your business growth, and you’d need to spend even more resources to find a replacement

Still, you can avoid these downsides by partnering with MarketerHire—a matchmaking platform that can help you recruit the kind of content creator you need in a couple of days. It pre-vets candidates and offers free rematching if you’re not satisfied, making hiring fast, effortless, and risk-free.

Why Is MarketerHire the Best Choice for Hiring a Content Creator?

With a network full of top-level marketing talent, including content creators, MarketerHire can meet all your hiring needs. It’s made over 30,000 successful matches thus far, helping thousands of companies find their perfect marketer. Its clientele includes well-known names like Forbes, Quip, and eBay.

MarketerHire ensures you get matched with the industry’s best marketers every time by rigorously pre-vetting talent. Before joining the network, all candidates undergo a vetting process led by experts, which consists of skills assessments, live interviews, and test projects. Only around 1% of applicants make it into the network, and many of them have worked with household brands like PayPal and Netflix.

Recruiting with MarketerHire is a walk in the park thanks to its white-glove, concierge-style service. Your only responsibility is to share your needs, and the platform’s experts will handle the rest. In only a few days, it will match you with a compatible expert using the proprietary MarketerMatch system, which combines AI and human insight to make the best recommendations.

You get a two-week trial with every new hire. If they’re not the right fit, you’ll get a replacement for free, so there’s no risk of making a bad hiring decision.

The short-term, flexible MarketerHire contract allows you to scale up, scale down, or cancel as needed. Besides content creators, the platform can source various expert marketers, including social media managers, SEO marketers, and fractional CMOs. It can also connect you with Expert Assistants to support your marketing, design, or sales team.

How MarketerHire Works

Recruiting content creators with MarketerHire is simple and consists of only three steps:

1. Describing your needs: Hop on a brief call with your growth manager to tell them about your company and hiring needs
2. Meeting your match: The platform will identify the top content creator within 48 hours
3. Hiring: Your new hire can start working their magic within three days

Instill trust and up your growth with first-rate content—hire a seasoned content creator easily with MarketerHire!

Other Hiring Guides To Check Out

Take a look at the other articles we’ve written on hiring marketing experts: