Hire a Content Creator—Connect With Your Audience on a Deeper Level

To capture your audience’s attention, your business needs excellent content.

While anyone can create content, some people can turn it into a powerful business and marketing tool. Professional content creators understand your goals, user preferences, and platform requirements. More importantly, they know how to use this knowledge to produce content that turns heads, builds trust, and drives sales.

Still, not all content creators are the same—some are more creative, while others are more analytical. Many also specialize in a specific industry and type of content. With so many choices, it can be challenging to hire a content creator who adds value to your marketing initiatives, but our guide is here to help. Hiring content creators strategically can give your business a competitive advantage in the digital marketplace. It is crucial to assess a content creator's skills and portfolio to ensure they align with your specific content requirements.

You’ll learn what content creators do and how to spot and hire the most talented ones. We’ll also introduce you to MarketerHire, a platform that can help you recruit content creators and other expert marketers in days.

What do Freelance Content Creators Do?

A content creator is a creative professional who crafts different types of content, from texts and infographics to photos and videos. Creating content involves developing a content strategy that aligns with business goals and appeals to a target audience. Their content can be used in various channels, including:

• Blogs
• Social media
• Email marketing

A content creator’s job is not only to promote your brand but also to educate, entertain, and engage your target audience. Their content is supposed to highlight your brand’s key selling points in a relatable and compelling way.

Experienced content creators are a valuable asset to your business as they help tell your brand’s story through different media and evoke the right emotions at the right time to captivate your audience. Skilled content creators utilize their creativity and communication abilities to produce high-quality, engaging content across various platforms. This can turn mere visitors into loyal advocates, forming a community that engages with your brand regularly.

What Does a Content Creator Do on Social Media Platforms?

A content creator’s job is more complex than its title suggests and can differ depending on the context they’re working in. Some of their usual tasks include:

• Developing the content strategy: Based on their knowledge of your business goals, brand, audience, SEO, and platform best practices, the content creator devises the content strategy alongside other team members
• Producing different content: They create and post content in line with the strategy. Depending on the size of the team, the creator may collaborate with other experts, such as writers, graphic designers, and creative directors
  • Social media content creator: Specializes in crafting engaging content tailored to various social media platforms, showcasing skills and services to attract suitable candidates
• Editing and improving content: The content needs to undergo several check-ups before it goes live. If they’re not editing their own work, the creator will implement feedback from editors and content managers. They may also track performance metrics and adjust their content accordingly
• Interacting with the audience: In some cases, the content creator may also respond to comments and questions from the audience, manage social media posts, and ensure engagement across platforms
• Following trends and changes: User preferences and social media algorithms shift all the time. A content creator must stay up-to-date and revise the strategy quickly to keep the content relevant and engaging

Types of Content Creators

Content creators can be categorized into various types based on their expertise, skills, and the type of content they produce. Here are some common types of content creators:

1. Bloggers: Bloggers specialize in creating written content for blogs, websites, and online publications. They excel at crafting informative and engaging articles that resonate with readers and drive traffic to your site.
2. Social Media Influencers: These creators focus on creating engaging content for social media platforms like Instagram, TikTok, and YouTube. They have a knack for capturing audience attention and fostering community engagement through posts, stories, and videos.
3. Videographers: Videographers produce high-quality video content for various platforms, including YouTube, Vimeo, and social media. Their expertise lies in storytelling through visuals, making them essential for video marketing campaigns.
4. Graphic Designers: Graphic designers create visual content such as infographics, logos, and graphics for websites, social media, and marketing materials. Their work enhances the visual appeal of your brand and helps convey complex information effectively.
5. Copywriters: Copywriters specialize in writing persuasive and engaging content for advertisements, marketing materials, and websites. Their words are crafted to drive action, whether it’s making a purchase, signing up for a newsletter, or clicking a link.
6. Podcasters: Podcasters create audio content for podcasts, which can range from interviews to educational content. They are skilled at engaging listeners through compelling audio storytelling and discussions.
7. Photographers: Photographers produce high-quality visual content for various platforms, including websites, social media, and marketing materials. Their images can capture the essence of your brand and attract your target audience.

When and Why Should You Hire a Content Creator?

If you want to represent your brand in the best light, you should hire a content creator as soon as possible. Otherwise, you risk delaying growth or damaging your reputation with low-quality, generic, or inconsistent content.

While a marketing generalist can handle content creation in a smaller company, larger companies usually have dedicated content creators. Ideally, they hire creators who specialize in different channels. A strategic approach to hiring content creators involves assessing candidates based on their skill sets, relevant experience, and fit within the team structure. This ensures that the team is diverse, balancing enthusiasm and technical expertise to align with specific content needs and business goals.

You need a content creator if:

• You’re launching a new business or product or entering new markets
• You’re starting a blog or a social media marketing campaign
• Your current marketing team doesn’t have the time or expertise to produce quality content consistently
• Your past content marketing efforts failed to make your brand stand out from the competition

With an excellent content creator on hand, you’ll get benefits such as:

• Data-based, continually improving strategy
• Professional-looking content tailored to different platforms
• Brand consistency and promotion through powerful storytelling
• Targeted content that engages the right audiences
• Regular content posting to maintain engagement and ensure growth
• Credibility, trust, and an authentic relationship with your audience
• Increased traffic, engagement, and conversions

Hiring talented content creators can significantly impact brand loyalty and audience engagement, contributing to improved revenue outcomes.

Should You Hire a Freelance Content Creator or Fractional Content Creator?

For smaller businesses, hiring a full-time content creator may not be affordable or make sense due to a small workload. Such companies would benefit from hiring a freelance content creator or a fractional basis. Learn about the two employment types below:

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How To Choose the Best Content Creator for Your Business

The following eight traits are a must-have for every successful content creator:

1. Extensive portfolio: Your chosen content creator should have years of experience in content creation backed by a rich portfolio of published content. Evaluating a content creator's skills through their portfolio is crucial to ensure their abilities align with your specific content requirements.
2. Versatility: They must be able to produce content in a range of styles to cater to different audiences
3. Tool proficiency: Depending on the role, the content creator may need to know how to use social media and content management systems such as WordPress
4. Storytelling ability: Beyond listing your brand’s selling points and calling it a day, the creator must be able to build a compelling narrative out of them
5. Creative mind: Content creators must think outside the box and be innovative to help your business stand out
6. Analytical skills: The creator has to approach each piece of content methodically, carefully researching all points to ensure accuracy and answer all potential questions
7. Time management: Managing deadlines across different channels requires meticulous organization
8. Attention to detail: When your reputation is at stake, you can’t let errors and inconsistencies slip through

Questions to Ask When Interviewing Content Creators

When interviewing content creators, it’s essential to ask the right questions to ensure you find the best fit for your project. Here are some questions to consider:

1. What is your content creation process? Understanding their approach to content creation, from research to publication, can give you insight into their workflow and efficiency.
2. Can you share examples of your previous work? Reviewing their portfolio helps assess the quality and relevance of their past projects to your needs.
3. How do you stay up-to-date with industry trends and changes? Ensuring they are knowledgeable about the latest developments in their field is crucial for creating relevant and engaging content.
4. How do you measure the success of your content? Understanding their approach to analytics and metrics can help you gauge their effectiveness in achieving content goals.
5. Can you describe your experience with content management systems? Familiarity with popular CMS platforms is essential for seamless content management and publication.
6. How do you handle feedback and revisions? Assessing their ability to take constructive criticism and make changes is vital for a smooth collaboration.
7. What is your approach to creating engaging content? Understanding their strategy for capturing and retaining audience attention can help ensure they align with your content goals.

How To Hire a Content Creator

Before advertising your vacancy, consider your budget, goals, and the type of content you need. Once you have that figured out, you can determine your priorities, such as the strategic importance to hire content creators, and the type of employment. Start searching with confidence.

Here are some ideas on where to find content creators:

You can also ask for referrals and recommendations from your professional network. For example, your employees or colleagues may know reliable professionals who aren’t actively looking for a job but might want to work at your company.

To screen candidates, read through their portfolios. Interview the top contenders to evaluate their communication style and cultural fit. For the technical know-how, you can ask them to complete an assessment and let the data speak for itself. Once you’ve zeroed in on the best candidate, make them an offer quickly to secure the hire.

If you don’t have the expertise or resources to carry out this process in-house, you can delegate it to a recruitment agency or platform like MarketerHire.

Collaborating with a Content Creator

Collaborating with a content creator requires effective communication, clear expectations, and a shared understanding of the project goals. Here are some tips for successful collaboration:

1. Establish clear communication channels: Regularly schedule meetings or calls to discuss project progress and address any concerns. This ensures everyone is on the same page and can quickly resolve any issues.
2. Define project scope and expectations: Clearly outline the project requirements, deadlines, and deliverables. This helps prevent misunderstandings and ensures the content creator knows exactly what is expected.
3. Provide feedback and guidance: Offer constructive feedback and guidance to ensure the content meets your expectations. Be specific about what you like and what needs improvement.
4. Respect their creative freedom: Allow the content creator to bring their ideas and expertise to the project. Trusting their skills can lead to innovative and effective content.
5. Be open to revisions and changes: Be flexible and willing to make changes to ensure the content meets your needs. Collaboration is a two-way street, and being open to adjustments can lead to better results.

Creating a Content Strategy

A content strategy is a plan for creating, publishing, and managing content to achieve specific business goals. Here are the key steps to create a content strategy:

1. Define your target audience: Identify your ideal audience and their needs, preferences, and behaviors. Understanding your audience helps tailor your content to their interests and increase engagement.
2. Set clear goals and objectives: Determine what you want to achieve with your content, such as increasing website traffic or generating leads. Clear goals provide direction and a way to measure success.
3. Conduct a content audit: Assess your existing content and identify gaps, strengths, and weaknesses. This helps you understand what’s working and what needs improvement.
4. Develop a content calendar: Plan and schedule content in advance to ensure consistency and efficiency. A content calendar helps you stay organized and maintain a steady flow of content.
5. Choose relevant content channels: Select the most effective channels for your content, such as social media, blog posts, or email newsletters. Different channels reach different audiences, so choose those that align with your goals.
6. Measure and evaluate performance: Track metrics and analytics to assess the success of your content and make data-driven decisions. Regular evaluation helps you refine your strategy and improve results.

Pitfalls of the Traditional Approach To Hiring a Content Creator

Although it gives you control over the entire recruiting process, the in-house hiring approach comes with a few problems:

1. It takes a long time: If you have a crucial campaign coming up and you need a content creator, you should start searching months ahead. You also have to hire efficiently since delaying the process could lead to missed deadlines and opportunities
2. It’s exhausting: Unless you’ve done it many times before and have proven tactics in place, recruiting a content creator requires hard work. Finding skilled content creators who can produce high-quality, engaging content is particularly challenging and time-consuming.
3. It’s delicate and risky: Hiring the wrong person can be costly. The fallout could affect your business growth, and you’d need to spend even more resources to find a replacement

Still, you can avoid these downsides by partnering with MarketerHire—a matchmaking platform that can help you recruit the kind of content creator you need in a couple of days. It pre-vets candidates and offers free rematching if you’re not satisfied, making hiring fast, effortless, and risk-free.

Why Is MarketerHire the Best Choice for Hiring a Content Creator?

With a network full of top-level marketing talent, including content creators, MarketerHire can meet all your hiring needs. It’s made over 30,000 successful matches thus far, helping thousands of companies find their perfect marketer. Its clientele includes well-known names like Forbes, Quip, and eBay.

MarketerHire ensures you get matched with the industry’s best marketers every time by rigorously pre-vetting talent. Before joining the network, all candidates undergo a vetting process led by experts, which consists of skills assessments, live interviews, and test projects. Only around 1% of applicants make it into the network, and many of them have worked with household brands like PayPal and Netflix.

Recruiting with MarketerHire is a walk in the park thanks to its white-glove, concierge-style service. Your only responsibility is to share your needs, and the platform’s experts will handle the rest. In only a few days, it will match you with a compatible expert using the proprietary MarketerMatch system, which combines AI and human insight to make the best recommendations.

Hiring talented content creators through MarketerHire brings numerous benefits. These creators possess unique skills that allow them to produce high-quality, engaging content tailored to diverse platforms, which ultimately contributes to brand loyalty, audience engagement, and improved revenue outcomes. You get a two-week trial with every new hire. If they’re not the right fit, you’ll get a replacement for free, so there’s no risk of making a bad hiring decision.

The short-term, flexible MarketerHire contract allows you to scale up, scale down, or cancel as needed. Besides content creators, the platform can source various expert marketers, including social media managers, SEO marketers, and fractional CMOs. It can also connect you with Expert Assistants to support your marketing, design, or sales team.

How MarketerHire Works

Recruiting content creators with MarketerHire is simple and consists of only three steps:

1. Describing your needs: Hop on a brief call with your growth manager to tell them about your company and hiring needs
2. Meeting your match: The platform will identify the top content creator within 48 hours
3. Hiring: Your new hire can start working their magic within three days

Instill trust and up your growth with first-rate content—hire a seasoned content creator easily with MarketerHire! By choosing to hire content creators through MarketerHire, you gain a competitive advantage with high-quality, engaging content that resonates with your audience and drives customer engagement.

Measuring the Success of Your Content

Measuring the success of your content is crucial to understanding its impact and making data-driven decisions. Here are some key metrics to track:

1. Website traffic: Monitor the number of visitors to your website and the pages they visit. This helps you understand which content is attracting the most attention.
2. Engagement metrics: Track likes, shares, comments, and other engagement metrics on social media. High engagement indicates that your content resonates with your audience.
3. Conversion rates: Measure the number of leads, sales, or other desired actions generated by your content. This shows how effective your content is at driving business goals.
4. Bounce rate: Assess the percentage of visitors who leave your website immediately. A high bounce rate may indicate that your content isn’t meeting visitor expectations.
5. Time on page: Track the amount of time visitors spend on your website. Longer time on page suggests that visitors find your content valuable and engaging.
6. Return on investment (ROI): Calculate the revenue generated by your content compared to the cost of creation and distribution. This helps you understand the financial impact of your content efforts.

By tracking these metrics, you can gain valuable insights into your content’s performance and make informed decisions to enhance your content strategy.

Other Hiring Guides To Check Out

Take a look at the other articles we’ve written on hiring marketing experts and the strategic importance to hire content creators: