Optimizing your content for search engines is effective and inexpensive but takes time. If you want quick results and rapid business growth, paid advertising is your best bet.
Pay-per-click (PPC) is a popular advertising model in which the amount of clicks on your website pages determines the amount you have to pay. It can make your business visible in search engine results and social media platforms, increasing conversions and sales. Still, to ensure you're getting your money’s worth, it’s a good idea to hire a PPC expert to help you navigate paid advertising.
Still, not every expert you come across will be the right fit for your business. In this guide, you’ll discover when, why, and how to hire a PPC expert and what you can expect after doing so. You’ll also learn about MarketerHire, a platform that can connect you with pre-vetted PPC experts and other marketers.
What Is a PPC Expert?
A PPC expert is a marketer who manages and optimizes your paid advertising campaigns on platforms like Google Ads, Bing Ads, and various social media networks. They have a deep understanding of all the popular ad networks and know when and how to leverage each one. This knowledge allows them to develop effective strategies tailored to your business needs and goals.
Paid campaigns can be expensive, but a PPC expert can help you manage and make the most of your available funds. Once the campaign is underway, they analyze ad performance to identify areas for improvement and generate even better results.
A seasoned PPC expert helps ensure well-planned and executed PPC campaigns that let you reach prospects before your competitors do, turning them into buyers while they’re still in the research phase.
What Does a PPC Expert Do?
A PPC specialist’s duties usually include the following:
When and Why Should You Hire a PPC Expert?
If executed properly, PPC advertising can drive qualified traffic to your website in no time. While the initial costs are high, the potential benefits are well worth the investment. Still, if the campaign is handled by an inexperienced marketer, it can turn out to be a costly mistake.
If you’re trying PPC advertising for the first time or want to refine an existing campaign, you should hire a dedicated PPC expert as soon as possible. Here are some additional signs that it’s time to hire a PPC specialist:
- You’ve tried PPC advertising without a proper strategy
- Your past PPC ad performance wasn’t great
- Your ad budget has changed, and you need help managing it
Many companies outsource PPC advertising to agencies, but this solution has some downsides. Agencies have a lot of other clients, so they may not be able to provide the level of commitment and support your business needs. They also tend to be expensive.
If you need only temporary support or don’t have the funds for a full-time hire, the better option is to engage the PPC expert on a freelance or fractional basis or hire a PPC consultant. That way, you can get expertise without the excessive overhead.
Benefits of Hiring a Dedicated PPC Expert
Here’s what you can expect when hiring a qualified PPC expert:
- Insider and up-to-date knowledge
- Spot-on audience targeting
- Data-based, proven strategies
- Continuous campaign optimization
- Improved ad placement
- Increased traffic and conversions
- Effective ad spend management
- Lower ad costs
- Return on paid ad investment
What To Look For in a PPC Expert
When recruiting a PPC expert, pay attention to the following traits:
How To Hire PPC Experts
Before you start looking, figure out what type and level of engagement you need from the expert. You should also decide whether you have the resources to recruit candidates yourself or if you need the help of a reliable recruiting agency or platform like MarketerHire.
If you choose the former option, take these steps to find and recruit a skilled PPC expert:
- Source candidates: Start by Googling experts and post a job ad on freelancing sites like Upwork and Freelancer, job boards like Indeed, and social media platforms like LinkedIn. Don’t forget to ask for recommendations from colleagues and other professionals in your network
- Screen applications: Shortlist candidates based on their CV, portfolio, and motivational letter. Prioritize those who’ve successfully worked with a company similar to yours
- Assess expertise: Evaluate candidates’ knowledge and fit with a short skills test, which you can also include as part of the interview. Making a custom questionnaire can help you screen for skills that are particularly important to your business
- Interview applicants: Speak with top candidates to get to know their personalities, approaches, values, and past achievements
- Make the hire: Offer the job to the top candidate. Before they start working, discuss specific terms like timeline and objectives in-depth, especially if they’ll be working fractionally
Pitfalls of the Traditional Approach to Hiring a PPC Expert
Doing all the recruiting work yourself may be your first choice since it gives you control over the process and lowers the upfront costs. Still, this approach comes with a few caveats:
- It’s resource-intensive: Sourcing, screening, and interviewing candidates takes months of hard work. Without dedicated experts to handle the recruiting for you, your primary work may suffer as you turn your attention to hiring. If the process drags on, you may miss important deadlines
- It’s often unreliable: Unless you’re a PPC expert yourself, you can never be sure you’ve chosen the right marketer. Even if you’re an expert, there’s always a chance the candidate will turn out to be a wrong fit. In that case, you’ll need to deal with the potential fallout of their poor decisions and go through yet another costly hiring cycle
A much safer option is to partner with MarketerHire, a marketing-oriented platform that connects you with pre-vetted experts according to your specific needs. To eliminate the risks of traditional hiring, the platform provides free trials and rematching if you’re not satisfied.
Why Is MarketerHire the Best Choice for Hiring a PPC Expert?
Having made over 30,000 successful matches since 2018, MarketerHire has established itself as one of the leaders in marketing-oriented recruiting. It features a vast and diverse network of pre-vetted expert marketers, some of which have worked with big names like:
- Uber
- Netflix
- Postmates
- Sephora
MarketerHire can connect you with one of its experts in days, providing a white-glove service to ensure effortless and reliable hiring. Once you describe your needs, you can sit back and relax as the platform’s experts do all the heavy lifting. They use a proprietary system called MarketerMatch, which combines AI and human insight to recommend a fitting candidate from their elite talent network.
As all marketers are pre-vetted by industry experts, you don’t need to worry about their expertise, professionalism, or trustworthiness. The vetting process is extensive and rigorous, allowing only the top 1% of applicants to join the network.
You’ll also get a two-week trial to assess whether the recommended candidate is the right fit. If you’re not happy with your match, MarketerHire will rematch you free of charge.
MarketerHire supports full-time, part-time, hourly, and fractional engagement. Besides PPC specialists, it can match you with various other marketing professionals, including paid search experts, SEO marketers, and fractional CMOs. As its contract is short-term and flexible, you can easily scale up or down as needed.
How MarketerHire Works
To recruit a PPC expert with MarketerHire, all you need to do is sign up and:
- Hop on a short call with your dedicated marketing manager to tell them about your business and advertising needs
- Meet your PPC marketer in as little as 48 hours
- Hire the expert within three days
If your marketing, sales, or design team is overwhelmed by high-effort but low-impact tasks, MarketerHire can recruit Expert Assistants to lend them a hand and free up time for more impactful work.
Expedite your business growth with a powerful PPC campaign—hire a top-notch expert with MarketerHire and see results quickly!
Other Hiring Guides To Check Out
Take a look at our other guides for more useful hiring information: