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Compelling visual materials in your marketing campaign set your business apart from the crowd and grab the audience’s attention. Visuals also introduce your audience to your brand and the unique value it brings, prompting them to further explore what you have to offer.
Behind every compelling visual is a skilled graphic designer—a creative professional with a keen eye for aesthetics. These experts speak your brand language and can translate it to your target audience through visual elements. They’re also versatile, creating anything from buy-worthy product packaging to must-click social media posts.
If you want to hire a graphic designer, you’re in the right place. We’ll describe the role and its duties in detail. You’ll also get familiar with the hiring process and discover MarketerHire, a platform that makes it easy to connect with expert designers and marketers.
What Is a Graphic Designer?
A graphic designer is a professional who creates imagery for all kinds of marketing campaigns, typically in digital and print media. Their job is much more important and complex than it may appear, though.
A graphic designer can help you create a unique visual identity that appeals to customers and maintain it throughout all communications. They understand your core values and messaging and can convey them using elements such as colors, shapes, and typography. By making all designs consistently on-brand, they add memorability and credibility to your business.
Experienced graphic designers know how to grab the attention of the right audiences without being pushy. They can strike that perfect balance between aesthetics and functionality, creating appealing imagery that simultaneously inspires, educates, and drives engagement. This is why having a well-organized graphic design team structure is crucial to executing successful marketing strategies.
Key Roles and Responsibilities of a Graphic Designer
A graphic designer’s duties usually include the following:
- Creating visual assets: They use design software to combine images, shapes, colors, and words and create various visual assets, such as ads, product packaging, user interfaces, and signage. They aim to understand your vision and bring it to life while following design principles
- Designing branding imagery: A graphic designer has a key role when your company is new or doing a rebrand. They can craft the logo, color palette, and typography that you’ll use on your website, social media, and throughout all other communications
- Collaborating with others: The graphic designer often works with social media managers and copywriters to create appealing and persuasive content. They may also collaborate with web designers to build websites that unite aesthetics and functionality. They usually answer to the art director or project manager
- Managing revisions: To make sure the design fully aligns with the client’s vision, the graphic designer may revise their work according to feedback until it hits the right spot
When and Why Should You Hire a Graphic Designer?
If your budget is already stretched thin, hiring a graphic designer may not be at the top of your priority list—but it should be. Having a strong visual identity is crucial for your company to build a memorable and consistent online presence that instills trust in your brand.
A graphic designer’s expertise is especially needed when:
- You’re building your brand or rebranding
- You’re building or redesigning your website
- You have a new marketing campaign and need promotional materials
- Your current branding or visuals are dull, inconsistent, or out of touch with your vision
- Your marketing visuals aren’t moving the needle
If a full-time designer is too much of a commitment, you can always hire a freelance graphic designer. The table below breaks down the pros and cons of hiring each:
If you need a graphic designer who is committed and integrated into your company on a budget, you can hire a graphic designer on a fractional basis. In this case, they can work for you part-time and have scalable hours, allowing you to leverage their expertise on demand.
Benefits of Hiring Graphic Designers
Hiring an expert graphic designer isn’t simple or cheap, but it’s well worth the investment. Check out the top five perks of great graphic design:
- Strengthens and enlivens your brand identity
- Makes your brand more recognizable and builds trust
- Allows you to reach and appeal to your target audience
- Leaves a positive first impression of your business
- Gives you a competitive edge
On the other hand, lacking compelling or consistent designs can hamper growth. It can make your brand seem unprofessional or forgettable to visitors.
What To Look For in a Graphic Designer
Pay attention to the following qualities when choosing a graphic designer:
- Education and experience: While a degree in graphic design, fine art, marketing, or a related field is preferred, it’s not mandatory. A strong portfolio and positive track record are much more accurate tellers of future success. You should go with the designer whose style best matches your vision
- Technical skills: Consider what type of designs you need to identify the top skills to screen for. Besides understanding the psychology of design and visual storytelling, the designer must be adept at using relevant design software
- Soft skills: A graphic designer should be an excellent communicator to work in a team and convey their ideas to others. They must also be punctual and adaptable to handle project deadlines
- Personality: Graphic designers should be creative, detail-oriented, and receptive to feedback so they can carry out revisions efficiently
How To Hire a Graphic Designer
Before you start looking for a graphic designer, think about the type of work and employment you need. Then, you can begin the recruiting process as outlined in the table below:
Pitfalls of the Traditional Approach to Hiring a Graphic Designer
Recruiting in any field is difficult, let alone a creative one such as graphic design. Here are some challenges to consider:
- It’s time-consuming: Sourcing, screening, interviewing, and negotiating with candidates often takes longer than a month. The process may drag out even longer in case of miscommunication or unforeseen circumstances. If you’re handling the recruiting yourself, that means you’ll need to take away time from your main work
- It’s risky: If you end up hiring an incompetent or unreliable person, you’ll need to go back to the drawing board and spend even more resources to find a replacement
The good news is that you can simplify hiring a graphic designer with MarketerHire, a matchmaking platform that connects you with pre-vetted designers and marketing experts on demand. Besides requiring minimal effort on your part, the platform offers free trials and rematching to make hiring risk-free.
Why Is MarketerHire the Best Choice for Hiring a Graphic Designer?
MarketerHire is a one-stop shop for all your marketing hiring needs. You only need to describe your vacancy, and MarketerHire’s team of experts will find your perfect match in only days. With over 25,000 successful matches since 2018 and high-profile clients such as Netflix, HelloFresh, and Forbes, you can trust MarketerHire to supply top-tier talent.
The experts in MarketerHire’s network represent the top 1% of candidates who passed the rigorous screening process led by seasoned marketers themselves. Among them, you can find A-list marketers and designers who’ve helped grow household brands such as Uber and PayPal.
Based on your requirements, MarketerHire will identify a suitable candidate using its proprietary MarketerMatch system. It uses human and artificial intelligence to quickly find a match that checks all your boxes.
The platform handles all the difficult parts of recruiting with its white-glove service. Still, the final hiring decision is yours to make. You get a two-week trial to assess the fit of your match, and if you’re not happy with their work, you can get rematched for free.
Thanks to MarketerHire’s flexible, no-obligation contract, you can scale up or down as needed. Besides graphic designers, the platform can help you hire various other marketing professionals, including brand marketers, paid social experts, and fractional CMOs. They’re available for fractional, part-time, or full-time work.
How MarketerHire Works
If you decide to hire with MarketerHire, here’s what the process will look like:
- Hop on a short call with your marketing manager to describe your company, project, and hiring needs
- Meet your perfect graphic designer within 48 hours
- Start working alongside your new hire in as little as three days
If you have any concerns during or after the process, you can always count on your marketing manager for answers and support. MarketerHire can also recruit a full-time Expert Assistant to give your design, marketing, or sales team a hand in case they’re stuck with any rote tasks.
Whether you need a graphic designer or a marketer, recruit them with MarketerHire and build a powerful online presence for your business!
Other Hiring Guides To Check Out
See the table below to discover additional reading materials:
