Digital marketing is a branch of marketing that promotes your brand via the Internet, using online channels such as search engines, social media, and email. 

As people spend more time online, digital marketing has become a key element in every business’s marketing strategy, mainly because it’s highly effective and profitable. Email marketing alone can bring an ROI of 3,600%, earning you an average of $36 for every dollar you spend.

Still, like many small business owners, you may lack the internal resources or expertise to manage digital marketing effectively. Instead of recruiting an in-house team to cover every channel, you can partner with a digital marketing agency to get specialized expertise and scalable marketing solutions that drive traffic, sales, and revenue.

To achieve such results, it’s essential to select the best digital marketing agency for your business. We’ll help you by explaining what you need to look for and presenting the top 10 options available today. 

We’ll also introduce you to MarketerHire—a more affordable and risk-free alternative that can connect you with digital marketing experts in no time.

What Does a Digital Marketing Agency Do?

Digital marketing agencies use digital means to help you raise awareness about your brand, connect with your audience, and encourage sales. Their services may include:

• Search engine optimization (SEO): Adapting your website’s content and implementing keywords to secure higher search engine rankings and attract more visitors
• Pay-per-click (PPC) advertising: Expanding your brand’s reach with paid search and social media ads while ensuring a high ROI
• Web development and design: Building and updating your website to make it appealing, informative, and easy to use
• Social media management: Building and monitoring your social media presence through content creation and interactions with the audience
• Content marketing: Planning, creating, and posting content to engage your audience and establish authority
• SMS and email marketing: Directly connecting with your audience to build rapport and encourage purchases
• Data analysis and strategy: Gathering data and interpreting analytics to assess your performance and fine-tune your digital marketing strategy

What To Look For in a Digital Marketing Agency

No digital marketing agency is perfect, but those that meet the following criteria are more likely to bring favorable outcomes:

1. Rich track record: Your agency should have plenty of experience, preferably with companies of the same size and industry as yours. It should be able to demonstrate its past successes with a public portfolio and lots of case studies
2. Excellent reputation: Your chosen agency must be credible and have mostly positive reviews on sites such as G2, Capterra, and Trustpilot
3. Comprehensive services: The agency should be able to cover every digital marketing niche, channel, and tool relevant to you
4. Open communication: The agency should be transparent and offer insight into its processes and campaign performance regularly
5. Flexibility and scalability: Digital marketing trends and your needs will change. The agency should offer a flexible contract to help you adapt
6. Budget compatibility: The agency should have a transparent pricing model with no hidden fees, and it should fit into your planned marketing budget

1. SmartSites

SmartSites was founded in 2011 and has since become one of the best-rated digital marketing agencies. It has accumulated many achievements and credentials over the years, including:

• A partnership with Google, Meta, Shopify, and HubSpot
• An A+ rating from the Better Business Bureau
• Several awards, such as G2’s Top Rated Service Provider and Clutch’s Top Global Agency

With over a decade of experience and 100 marketing experts on its team, SmartSites can serve companies of various sizes and industries. Among its many successful projects is its organic SEO campaign for DataGalaxy, a SaaS company, which resulted in a 1,036% increase in new users.

SmartSites is a full-service digital marketing agency. While it specializes in SEO and PPC, its experts can handle everything from web design to content management.

Once you reach out, SmartSites’ team will work with you to understand your needs and develop a personalized solution. They’ll use automation and proprietary tools to decrease costs and boost efficiency. To keep you in the loop, they’ll communicate progress with detailed reports.

SmartSites Pricing

• Available upon request

SmartSites Pros & Cons

2. Ignite Digital 

Launched in 2008 in Canada, Ignite Digital is another acclaimed marketing agency, sporting awards such as Clutch’s 2024 Top SEO Company in Canada. Its four main areas of expertise include:

1. SEO
2. Paid advertising
3. Social media management
4. Website design and development

The process of working with Ignite Digital is simple. You can request a free custom quote to ensure budget alignment. Next, you’ll arrange a strategy call to inform the agency about your goals. Ignite Digital’s team will then devise a tailored campaign plan and research your audience and keywords.

The agency will create your website, optimize it for search engines, and track performance daily, using AI to streamline processes. After analyzing the data, they’ll make adjustments to ensure maximum ROI. Meanwhile, your Dedicated Account Manager will be there to help you discern all plans and reports. 

Ignite Digital can also conduct a competitor analysis, comparing your performance and strategy with those of your top competitors to identify areas for improvement.

One particularly impressive case study pertains to Volpe Financial Solutions. With an SEO strategy focused on keyword ranking, Ignite Digital secured the company a 352% increase in organic leads.

Ignite Digital Pricing

• Available upon request

Ignite Digital Pros & Cons

3. Intero Digital 

Intero Digital is a U.S.-based agency offering full-service digital marketing. Its team comprises over 400 people and has more than two decades of experience spanning various verticals.

One testament to Intero Digital’s expertise is its integrated marketing campaign for SaaS company Blackbaud, which resulted in a $22 million revenue boost. 

Besides the expertise, Intero Digital will supply cutting-edge AI technology to drive marketing results. One of its signature tools is the InteroBOT^®, which can crawl and analyze your website, predict your search engine rankings, and identify improvement opportunities.

With its comprehensive services, Intero Digital can support every stage of the customer journey, helping you:

1. Reach your audience via national or local SEO, paid media, social media, and PR
2. Attract your audience with content, email, and Amazon marketing or paid ads
3. Convert your audience with clever web design, CRO, and offer-based content
4. Re-engage your audience via remarketing and email nurture campaigns

Intero Digital Pricing

• Available upon request

Intero Digital Pros & Cons

4. WebFX 

As one of the best-known names in the digital marketing industry, WebFX deserves a prominent spot on this list. The agency has been operating for almost 30 years and currently comprises over 500 experts. Like the previous contenders, it has an excellent online reputation as well as numerous partnerships and awards.

One of WebFX’s biggest success stories is HydroWorx. This leading pool solutions provider experienced a 236% increase in organic sessions as a result of the agency’s SEO campaign.

With WebFX, you can get a custom multi-channel strategy to hit and exceed your goals. Its fortes include SEO, PPC, lead generation, and revenue-boosting, but it offers a wide range of services to elevate your digital presence and performance.

Still, the most notable perk WebFX offers is its technology, particularly:

1. MarketingCloudFX: An all-in-one platform to centralize and analyze your sales and marketing data, improve marketing strategies, and close more deals
2. Nutshell: A CRM to manage customer data and run automated email marketing campaigns

While numerous experts will work on your project, WebFX will assign you a dedicated account manager to facilitate collaboration.

WebFX Pricing

• SEO plans start at $3,000/month
• PPC plans start at $600/month
• Content marketing plans start at $1,800/month

WebFX Pros & Cons

5. KlientBoost 

KlientBoost is a performance marketing agency that focuses on measurable outcomes above all. Its services are flexible and can be adapted to your company’s needs, whether you need a one-time audit, an initial infrastructure setup, or ongoing marketing management.

You also get to choose the type and frequency of communication with KlientBoost’s team. The options are:

1. Email updates for questions and urgent matters
2. Scheduled calls for updates and your feedback
3. Reporting dashboards to review your most important metrics
4. BoostFlow™ to access KlientBoost’s marketing experiments
5. Quarterly business reviews for a detailed analysis of related experiments and future strategy sharing

Once you reach out, KlientBoost will present you with a free marketing plan that includes the exact steps toward achieving your goals. You can also get a roadmap and timeline, competitor analysis, and advice on how to maintain growth even after your collaboration ends.

KlientBoost has had many well-known clients, including Juniper Networks, which saw a 329% increase in conversion rates thanks to the agency’s PPC initiatives.

KlientBoost Pricing

• Depends on the campaign's performance
• Free quote calculator on the website

KlientBoost Pros & Cons

6. Funnel Boost Media

Founded in 2012, Funnel Boost Media has been named one of Forbes Advisor’s 2024 Best SEO Services. It aims to adapt the traditional marketing funnel to the digital world, enabling businesses to build a significant local and national online presence. 

The agency’s experienced marketing experts will develop a personalized strategy based on your needs and preferences. It can help your business by:

1. Designing or redesigning your website 
2. Optimizing your website for Google’s search engine
3. Growing your website’s reach with targeted PPC campaigns

Besides boosting your organic traffic, Funnel Boost Media can get you up to 50% more leads with its proven conversion optimization strategies. Its team will be there to assist you at all times, answering your concerns and informing you of the progress.

Funnel Boost Media Pricing

• Available upon request

Funnel Boost Media Pros & Cons

7. NEWMEDIA 

NEWMEDIA is yet another award-winning agency with over two decades of experience. It claims to have served more than 1,000 companies across 50+ industries and generated over $3.5. billion in revenue. 

The agency has locations across the U.S., which allows for easy market targeting. Its team consists of experienced and certified professionals from various backgrounds who can help you grow regardless of your starting point.

With NEWMEDIA, you’ll get an end-to-end performance marketing solution that starts with a tailored holistic strategy and includes:

• SEO, including local, technical, franchise, and e-commerce SEO
• PPC management
• Email marketing
• Social media marketing
• Website and e-commerce platform design
• App development
• Reputation repair
• Copywriting

The agency also provides strategy and consultation services. It can develop effective data-based tactics, audit and improve existing strategies, and help resolve your marketing challenges.

NEWMEDIA Pricing

• Available upon request

NEWMEDIA Pros & Cons

8. Sagefrog

Sagefrog is a B2B marketing agency that focuses on the healthcare, technology, industrial, and business service industries. With over 20 years of B2B experience, it understands the nuances of this sector and has the tools and strategies you need to strike gold.

With Sagefrog, you can get traditional or digital marketing services, particularly:

• Branding and strategy development
• Website design, SEO, and paid advertising
• Content, social media marketing, and PR

Sagefrog also lets you choose how to collaborate. The options include:

1. Strategic programs: Imply long-term collaboration, planning, and goal-setting. Their execution requires a multidisciplinary team
2. Tactical programs: Entail specialized expertise to fill your skills gaps. The agency’s experts assist your team to ensure smooth execution 
3. Project engagements: Refer to specialized initiatives for specific projects. These present an excellent way to sprint toward deadlines and test the agency’s services before committing fully

The agency promises to foster transparency, be responsive, and deliver quality work on time. You’ll also be assigned a dedicated account manager to answer your questions and coordinate work.

Sagefrog has worked with many clients in the healthcare industry. Among the most notable projects was Nixon Medical, which needed a complete brand overhaul, a new website, and a comprehensive marketing plan. Sagefrog managed to deliver it all, resulting in a 64% increase in qualified leads and national expansion.

Sagefrog Pricing

• Depends on your needs and goals
• Retainers usually start at $5,000/month
• Project work usually starts at $10,000

Sagefrog Pros & Cons

9. Incrementors

Incrementors is a U.S.-based digital marketing agency offering the full marketing package, from web development to social media management. It claims to be data and results-oriented, with proven strategies to help grow your business. 

With Incrementors, you get a free initial 30-minute consultation. The agency’s digital marketing strategists will analyze your website, competitors, target market, sales process, and business goals and then create a tailored marketing plan. The plan is obligation-free, so you don’t need to commit to it if you’re not satisfied.

If you decide to collaborate with Incrementors, its experts will do their best to drive qualified traffic to your website, nurture it, and boost conversions. Meanwhile, your dedicated manager will support you and communicate progress to you.

Incrementors Pricing

• Available upon request

Incrementors Pros & Cons

10. Disruptive Advertising

Disruptive Advertising promises fast and high-quality results with its data-driven marketing strategies. When partnering with Disruptive, you get access to a wide range of services as well as exclusive relationships, content, and community. 

A standout example of the agency’s work is its partnership with Adobe. Its year-long social media marketing campaigns helped the company increase its quarterly budget by 128%.

Here’s what the process of working with Disruptive Advertising looks like:

1. Initial discovery: The agency figures out your needs and goals and then provides a price estimate
2. Onboarding: You align expectations, particularly around the scope of work and billing
3. Mutual understanding: You meet your team and get the plan for the first 30 days
4. Impact check-in: During week two, the agency updates you on the progress and analyzes your long-term goals
5. Strategy workshop: Near day 30, you get another progress update and discuss where you want to be and how to get there
6. Ongoing strategy: Near day 45, your marketing strategy is ready, and you have the people, tools, and technology you need to achieve your goals

The results should start showing within three months. If this is not the case for you, Disruptive Advertising offers a full refund.

Disruptive Advertising Pricing

• Available upon request

Disruptive Advertising Pros & Cons

Drawbacks of Engaging With a Digital Marketing Agency 

Partnering with a digital marketing agency comes with certain challenges—learn about them below:

1. Higher cost: The monthly price of hiring a digital marketing agency can be in the tens of thousands as stakes are high and there are many experts involved
2. Limited control: You don’t have much say in the agency’s marketing decisions and processes as compared to having an in-house digital marketing team
3. Lack of understanding: An agency representative or account manager may have a hard time grasping your vision, goals, and needs 
4. Data ownership issues: Campaign results are a valuable resource that allows you to optimize future efforts, but some agencies don’t disclose them
5. Agency selection: Finding a reputable agency whose services and pricing align with your goals and budget is a resource-intensive process
6. No results guarantee: If the agency you choose doesn’t deliver as promised, the consequences on your business could be dire

Why Is MarketerHire the Best Choice for Your Digital Marketing Campaigns? 

Businesses often turn to agencies when they can’t hire experts themselves, but MarketerHire has made this process effortless, fast, and risk-free. With MarketerHire, you can get matched with an expert marketer or an entire marketing team and get rematched for free if you’re not satisfied.

Like the best agencies on our list, MarketerHire uses a white-glove approach. Once you communicate your requirements, its experts will handle the entire recruitment process while you deal with more pressing matters. 

MarketerHire is suitable for various marketing roles, from growth marketers to fractional CMOs. It also supports different engagement models, particularly full-time, part-time, and fractional. Since the contract is flexible and short-term, you can scale up and scale down as needed. 

There’s no need to question MarketerHire’s talent quality as its experts pre-vet all marketers, letting only the top 1% into the network. Many of the experts have also worked with brands you know and love, such as Uber and Postmates. 

MarketerHire has made over 30,000 successful matches since its launch in 2018. This success is partly due to its proprietary system called MarketerMatch, which combines AI and human insight to find your perfect match and do so quickly.

How MarketerHire Works

If you want to join the likes of Forbes and Netflix and become MarketerHire’s partner, the process will go as follows:

1. Describe your project: Hop on a short call with your marketing manager to tell them about your company, project, and marketing needs
2. Meet your marketer(s): MarketerHire’s team will zero in on a fitting candidate from its elite network in only 48 hours
3. Start making an impact: You can make the hire and kick off the project within three days

The platform can also match you with an Expert Assistant when your marketing, design, or sales team is struggling to keep up with the workload. 

Whether you need an assistant, a consultant, or an in-house digital marketing team, trust MarketerHire to connect you with the industry’s best.

Hiring Guides To Check Out

Looking to recruit experts yourself? Our hiring guides can help you: