Used by 43.5% of all websites, WordPress is today’s most popular content management system (CMS). It has allowed numerous businesses to go online and showcase their products or services. While the platform makes it easy for anyone to build a professional website, hiring a WordPress designer lets you fully leverage its capabilities.
These professionals know the WordPress platform inside out and have proven methods for designing websites efficiently. They can ensure your website is functional, appealing, and visible to your target audience, providing your business with a powerful growth tool.
Finding a skilled and compatible designer can be tricky, but our guide is here to help you through the process. You’ll learn how to hire a WordPress designer and understand the benefits of doing so. We’ll also introduce you to MarketerHire—an on-demand platform that connects you with top-notch WordPress designers and expert marketers.
What Is a WordPress Designer?
A WordPress designer is an expert responsible for the visual aspects of WordPress websites. They ensure your site looks attractive and provides a smooth user experience by employing design and usability principles, carefully selecting and organizing elements, and testing different versions.
WordPress designers are often familiar with SEO best practices and can implement them to ensure high website visibility and ranking on Google results pages.
Depending on the context, WordPress designers may work alone or collaborate with other specialists, such as content writers and SEO specialists.
The duties of WordPress designers often overlap with those of developers, who handle the technical aspects of the website, like building and maintaining the back end, integrating custom plugins, and optimizing performance. Still, some professionals are skilled in both areas and can take on both roles.
What Does a WordPress Designer Do?
A WordPress designer’s role can vary depending on their industry and the specific needs of the businesses they work with. Generally, their duties include:
- Understanding the requirements: A WordPress designer has to get to know the company’s or client’s brand, industry, audience, and website needs to ensure effective decision-making and reduce revisions
- Conceptualizing and creating drafts: The designer will start turning ideas into reality by creating mood boards, wireframes, and prototypes. They’ll first make a simple layout and then refine it by adding different elements to make website pages readable and easy to navigate
- Ensuring site responsiveness: The designer must adapt the website’s pages to accommodate different screen sizes and adhere to various accessibility standards
- Picking the design elements: The designer needs to choose and arrange all the content on the website, from the color palette and typography to buttons and CTAs. They will choose a WordPress theme and customize it to ensure it’s in line with the company’s brand guidelines
- Testing and fine-tuning designs: Finally, the designer will showcase the final design to the client and users and then address their feedback. They may also make updates as needed after the site goes live
- Keeping up with updates and trends: The designer should stay current with WordPress updates, industry trends, and any other shifts that could influence their future work
When and Why Should You Hire a WordPress Designer?
Although WordPress offers pre-built themes and extensive support to simplify website building, doing it yourself may not always be the smartest choice. You should hire a WordPress designer when:
- You need a large and complex website and advanced customization
- Your business depends on the quality of your website
- You need frequent website updates and troubleshooting
- You don’t have the time or expertise to design the site yourself
- Your current WordPress website is outdated or unattractive
- Your current WordPress website isn’t SEO-friendly or is underperforming
Hiring an expert to design a professional website has benefits for businesses of all sizes. A WordPress designer will ensure that your website looks and feels high-quality. They’ll also help you reach your target audience and guide it in taking the actions you want.
With an outstanding website, visitors will be more likely to trust your brand and convert into loyal, paying customers.
How To Choose the Best WordPress Designer
Before you start looking for candidates, define your needs and capabilities. One of the first points you should decide on is whether you’ll hire an in-house expert or outsource WordPress web design. Here’s a table outlining both options to help you figure out which suits your case better:
You can also hire a WordPress designer fractionally. This arrangement gives you the commitment and expertise of a full-time hire but at a more affordable cost and with flexible hours.
When screening WordPress designers, look for the following traits:
- Portfolio: Your chosen designer should have a vast and diverse portfolio demonstrating their experience with WordPress web design
- Hard skills: They should be proficient in design tools and page builders and have a firm grasp of UX and UI design principles. Familiarity with coding languages and SEO is preferred
- Soft skills: The designer you choose should be an excellent communicator and team player
How To Hire a WordPress Designer
We’ve broken down the process of recruiting a WordPress designer step-by-step:
- Write the job description: Be as detailed as possible and communicate your needs and terms clearly to ensure alignment from the get-go
- Post the job ad: Advertise the vacancy on popular job boards and design or IT-specific job sites. You can also browse freelance designers on Google, social media, and marketplaces like Upwork and Freelancer
- Ask for recommendations: Referrals and suggestions from your network are a great way to source trustworthy candidates
- Screen portfolios: Visit the live websites or look at the attached screenshots of pages your candidates have designed. Check for consistency, ease of use, and style
- Read reviews: After shortlisting candidates, look at the testimonials of their most recent clients, if applicable
- Interview top candidates: Meet with the top two to three candidates to assess their soft skills and cultural fit
- Make the hire: Offer the job to the best candidate and discuss plans thoroughly before kickstarting collaboration
Pitfalls of the Traditional Approach To Hiring a WordPress Designer
The above-mentioned process of hiring a WordPress designer may seem simple, but it has many downsides. Learn more in the table below:
Why Is MarketerHire the Best Choice for Hiring a WordPress Designer?
MarketerHire is here for all your marketing hiring needs, whether you’re looking for a WordPress designer to create your website or an expert marketer to promote it. With over 30,000 successful matches and prominent clients such as Forbes, Netflix, and Unilever, it’s one of the leading on-demand recruiting platforms today.
The process of recruiting marketing experts with MarketerHire is painless and simple due to its white-glove approach. Once you reach out, you’ll be assigned a dedicated growth manager who’ll help you figure out the details and support you before and after hiring.
MarketerHire also works fast. It uses a proprietary system called MarketerMatch, which combines AI and human insight to find the ideal designer based on your needs in a matter of days.
The platform’s experts also pre-vet candidates to reduce the time-to-hire and ensure talent quality. As the vetting process is rigorous, only the top 1% end up joining the network. The process involves:
- In-depth skills reviews
- Live interviews
- Test projects
You get a two-week trial with your designer to assess compatibility. If you’re not satisfied, MarketerHire will rematch you for free, removing all the risk of making a bad and costly hire.
The platform lets you scale up, scale down, and cancel as needed with its short-term, flexible contract. It’s suitable for various employment types and roles, including paid search marketers, SEO experts, and fractional CMOs. You can also hire Expert Assistants to support your design, marketing, or sales team if they’re overwhelmed by repetitive tasks.
How MarketerHire Works
To connect with experts, some of whom have worked for household brands such as Postmates and Sephora, you only need to:
- Describe your needs: Hop on a short call with your dedicated manager to discuss your website needs and work terms
- Meet your match: MarketerHire will single out the ideal WordPress designer from the network in only 48 hours
- Start collaborating: You can hire the individual within three days
Don’t wait ages for your new website or strain yourself with traditional recruiting—use MarketerHire to hire a top-notch WordPress designer in no time!
Other Hiring Guides To Check Out
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