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The Most Hired Marketing Roles in November 2021

Kelsey Donk
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December 7, 2021
The Most Hired Marketing Roles in November 2021
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This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

It’s the happiest season for organic social!

According to MarketerHire’s internal data, social media managers’ slice of the hiring pie grew 80% MoM in November. 

That's the biggest jump SMM hires had since November 2020.

Source: MarketerHire

Does social media get 🔥 as the temps get ❄️?

Could interest in social media be seasonal? 

Our sales team noticed two types of companies in particular hiring SMMs to get word out about their products before the holidays:

  • Personal brands, like authors and business coaches
  • E-commerce brands, specifically DTC skincare and spa companies

But brands may also be taking notice of social media users’ growing (year-round) intent to purchase. According to a recent Essence survey, 75% of shoppers want to make purchases directly through social platforms.

There’s also a chance this MoM spike is a coincidence! Sometimes, social media managers churn naturally, and companies need replacements.

Our takeaway?

Whether it’s a seasonal trend or the beginning of a long-term shift towards social commerce, social media marketers had plenty to be thankful for in November!

Kelsey DonkKelsey Donk
Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.
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The Most Hired Marketing Roles in November 2021

September 8, 2023
December 7, 2021
Kelsey Donk

Social media marketing hires jumped in November for the second year in a row. But is it a seasonal trend or are brands starting to invest in social commerce?

Table of Contents

This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

It’s the happiest season for organic social!

According to MarketerHire’s internal data, social media managers’ slice of the hiring pie grew 80% MoM in November. 

That's the biggest jump SMM hires had since November 2020.

Source: MarketerHire

Does social media get 🔥 as the temps get ❄️?

Could interest in social media be seasonal? 

Our sales team noticed two types of companies in particular hiring SMMs to get word out about their products before the holidays:

  • Personal brands, like authors and business coaches
  • E-commerce brands, specifically DTC skincare and spa companies

But brands may also be taking notice of social media users’ growing (year-round) intent to purchase. According to a recent Essence survey, 75% of shoppers want to make purchases directly through social platforms.

There’s also a chance this MoM spike is a coincidence! Sometimes, social media managers churn naturally, and companies need replacements.

Our takeaway?

Whether it’s a seasonal trend or the beginning of a long-term shift towards social commerce, social media marketers had plenty to be thankful for in November!

Kelsey Donk
about the author

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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