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Paid Social Media Marketing
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Social Media Marketing
How to Measure and Troubleshoot a Paid Social Media Team
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Colleen Kirk
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December 20, 2022
SEO Marketing
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Paid Social Media Marketing
The Top Factors That Impact SEO
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Alanna Hawley
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December 5, 2022
Paid Social Media Marketing
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Paid Search Marketing
TikTok overtaking Google as search platform of choice
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Rachel Vandernick
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August 23, 2022
Paid Social Media Marketing
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Forced Influencer Marketing… Works!
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Mae Rice
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March 15, 2022
Paid Search Marketing
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Paid Social Media Marketing
Why Do Ugly Ads Win?
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Kelsey Donk
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January 18, 2022
Paid Social Media Marketing
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5 Pros and Cons of DIYing an Ad Platform, From the Creator of Snapchat Ads
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Mae Rice
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November 9, 2021
Paid Social Media Marketing
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3 Ways To Get Ready for iOS 15 Effects to 5X
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Kelsey Donk
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November 2, 2021
Paid Social Media Marketing
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How iOS 15 Is Impacting Email Opens (So Far)
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Kelsey Donk
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October 26, 2021
Paid Social Media Marketing
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Paid Search Marketing
Nostalgic for Old Paid Digital Prices? They’re Gone.
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Mae Rice
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October 19, 2021
Paid Social Media Marketing
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The New Paid Social Playbook
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Mae Rice
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October 6, 2021
Paid Social Media Marketing
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Halara TikTok Ads: The Marketing Mystery of Our Time
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Mae Rice
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September 9, 2021
Paid Social Media Marketing
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Did Apple Tank Its Own App Store Ads?
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Mae Rice
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September 2, 2021
Paid Social Media Marketing
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Social Media Marketing
Should You Test Tinder Ads?
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Mae Rice
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July 21, 2021
Social Media Marketing
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Paid Social Media Marketing
This Graph Made Us Feel Sorry for Facebook
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Mae Rice
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May 25, 2021
Growth Marketing
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Paid Social Media Marketing
This Is Why You Can’t Find a Head of Growth
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Mae Rice
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May 25, 2021
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Paid Social Media Marketing

Social Media Marketing

How to Measure and Troubleshoot a Paid Social Media Team

Colleen Kirk
Trends

TikTok overtaking Google as search platform of choice

Rachel Vandernick
Trends

Forced Influencer Marketing… Works!

On TikTok, Doja Cat sang a Taco Bell jingle with… a grimace, honestly, and a disclaimer that it was “contractual.” But that wasn’t a marketing misstep.
Mae Rice
Trends

5 Pros and Cons of DIYing an Ad Platform, From the Creator of Snapchat Ads

Building an owned ad ecosystem can pay off big-time. But first you have to face challenges, from dumb algorithms to a sales team pivot, says James Borow.
Mae Rice

More from

Paid Social Media Marketing

Explainers

3 Ways To Get Ready for iOS 15 Effects to 5X

Apple’s Mail Privacy Protection (MPP) launch may have only slightly destabilized open rates so far, but its impact could 5X in the next year. Here’s how to prepare for that now.

Kelsey Donk

Explainers

How iOS 15 Is Impacting Email Opens (So Far)

When iOS 15 dropped, email marketers wondered: Was open rate dead as an engagement metric? With help from SparkPost data, we took a look at proxied opens, by the numbers.

Kelsey Donk

Trends

Nostalgic for Old Paid Digital Prices? They’re Gone.

Since iOS 14.5, the cost of paid ads has risen dramatically for e-commerce marketers, a new report says — even when they target iOS users who opt into tracking.

Mae Rice

Trends

The New Paid Social Playbook

iOS 14.5 is nearly six months old. Time flies when you… can’t target your ideal customer! Here’s how the pros are adapting to privacy-first paid social.

Mae Rice

Trends

Halara TikTok Ads: The Marketing Mystery of Our Time

How does Halara have enough money to fully saturate TikTok with advertisements? They’re even targeting middle-aged men… and they make athleisure for women.

Mae Rice

Trends

Did Apple Tank Its Own App Store Ads?

Apple isn't known for shooting itself in the foot, but its app store ad revenues have been on the decline, and iOS 14.5 seems to have made things worse. Is it self-sabotage or a blip?

Mae Rice

Trends

Should You Test Tinder Ads?

Tinder is a dating app, but it's also an advertising platform — and it's seeing an engagement bump this year. (Plus, it has a ton of first-party data, which can't hurt its ad targeting capabilities.)

Mae Rice

Trends

Is Apple's iOS14.5 the End of Paid Social As We Know It?

We asked Nick Shackelford, managing partner at Structured Social, if iOS14.5 has hurt paid social performance data as badly as experts predicted. It's even worse than expected, he said — but the only way out is through.

Mae Rice

Explainers

How One App Used Lil Nas X to Pop Their TikTok ROI

“The [Venn diagram] of people that are interested in Lil Nas X and… hologram technology is pretty much a circle." Here's how one app discovered that overlap.

Mae Rice

E-commerce

How to Acquire Customers Over BFCM: Last Minute Ideas That Require $0 Paid Search or Social Spend

Ad costs are a wild card between elections, COVID-19, and BFCM. Here are your next best bets for acquiring customers this holiday season – all without a dime spent in paid.

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