How to Measure and Troubleshoot a Paid Social Media Team

Colleen Kirk

TikTok overtaking Google as search platform of choice

Rachel Vandernick

Forced Influencer Marketing… Works!

On TikTok, Doja Cat sang a Taco Bell jingle with… a grimace, honestly, and a disclaimer that it was “contractual.” But that wasn’t a marketing misstep.

Mae Rice

5 Pros and Cons of DIYing an Ad Platform, From the Creator of Snapchat Ads

Building an owned ad ecosystem can pay off big-time. But first you have to face challenges, from dumb algorithms to a sales team pivot, says James Borow.

Mae Rice

3 Ways To Get Ready for iOS 15 Effects to 5X

Apple’s Mail Privacy Protection (MPP) launch may have only slightly destabilized open rates so far, but its impact could 5X in the next year. Here’s how to prepare for that now.

Kelsey Donk

How iOS 15 Is Impacting Email Opens (So Far)

When iOS 15 dropped, email marketers wondered: Was open rate dead as an engagement metric? With help from SparkPost data, we took a look at proxied opens, by the numbers.

Kelsey Donk

Nostalgic for Old Paid Digital Prices? They’re Gone.

Since iOS 14.5, the cost of paid ads has risen dramatically for e-commerce marketers, a new report says — even when they target iOS users who opt into tracking.

Mae Rice

The New Paid Social Playbook

iOS 14.5 is nearly six months old. Time flies when you… can’t target your ideal customer! Here’s how the pros are adapting to privacy-first paid social.

Mae Rice

Halara TikTok Ads: The Marketing Mystery of Our Time

How does Halara have enough money to fully saturate TikTok with advertisements? They’re even targeting middle-aged men… and they make athleisure for women.

Mae Rice

Did Apple Tank Its Own App Store Ads?

Apple isn't known for shooting itself in the foot, but its app store ad revenues have been on the decline, and iOS 14.5 seems to have made things worse. Is it self-sabotage or a blip?

Mae Rice

Should You Test Tinder Ads?

Tinder is a dating app, but it's also an advertising platform — and it's seeing an engagement bump this year. (Plus, it has a ton of first-party data, which can't hurt its ad targeting capabilities.)

Mae Rice

Is Apple's iOS14.5 the End of Paid Social As We Know It?

We asked Nick Shackelford, managing partner at Structured Social, if iOS14.5 has hurt paid social performance data as badly as experts predicted. It's even worse than expected, he said — but the only way out is through.

Mae Rice

How One App Used Lil Nas X to Pop Their TikTok ROI

“The [Venn diagram] of people that are interested in Lil Nas X and… hologram technology is pretty much a circle." Here's how one app discovered that overlap.

Mae Rice

How to Acquire Customers Over BFCM: Last Minute Ideas That Require $0 Paid Search or Social Spend

Ad costs are a wild card between elections, COVID-19, and BFCM. Here are your next best bets for acquiring customers this holiday season – all without a dime spent in paid.

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