Paid Social Media Marketing
Forced Influencer Marketing… Works!
On TikTok, Doja Cat sang a Taco Bell jingle with… a grimace, honestly, and a disclaimer that it was “contractual.” But that wasn’t a marketing misstep.Mae Rice
5 Pros and Cons of DIYing an Ad Platform, From the Creator of Snapchat Ads
Building an owned ad ecosystem can pay off big-time. But first you have to face challenges, from dumb algorithms to a sales team pivot, says James Borow.Mae Rice