Marketing Glossary
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Daily Active Users (DAU)
D
Dark Traffic
D
Dark posts
D
Data Cleaning
D
Data Management
D
Data Modeling
D
Data Visualization
D
Data Warehousing
D
Day Parting
D
Deep Linking
D
Delivery
D
Demographic targeting
D
Demographics
D
Destination URL
D
DevOps
D
Digital Marketing
D
Direct Marketing
D
Direct Traffic
D
Discount
D
Downstream revenue
D
Drip Campaigns
D
Dynamic ads
D
Earned Media
E
Engagement ads
E
Engagement rate
E
Event Triggered Email
E
Event-Based Marketing
E
Exit Rate
E
Exit-intent popups
E
Experiments
E
FOMO (Fear of Missing Out)
F
Facebook Ads
F
False Positive
F
Feature Flags
F
First Mover Advantage
F
First Time Buyers
F
Flash Crash
F
Forecasting
F
Form Optimization
F
Frequency
F
Frequency capping
F
Funnel Testing
F
Geotargeting
G
Grey Hat SEO
G
Gross Margin
G
Growth Hacking
G
Growth Loops
G
Growth-Driven Design
G
Hard Bounce
H
Heat Map
H
How-To Guides
H
Hyperlocal Search Optimization
H
Hypotheses
H
In-app messages
I
In-stream ads
I
Incentives
I
Incremental Revenue
I
Influencer
I
Influencer marketing
I
Instant experience ads
I
Interaction rate
I
Interest targeting
I
Interruption Marketing
I
Interstitial
I
KEI (Keyword Effectiveness Index)
K
Key Performance Indicators
K
Keyword Competition
K
Keyword Intent
K
Keyword Relevance
K
Keyword Search Volume
K
Keyword Stuffing
K
LTV Analysis
L
Landing page
L
Lead Capture
L
Lead Magnets
L
Lead Nurturing
L
Lead Qualification
L
Lead Segmentation
L
Lead ads
L
Lead generation
L
Leads
L
Life Time Value
L
Lift
L
Link Building
L
Link clicks
L
LinkedIn Ads
L
Live Chat
L
Load Times
L
Long-tail keywords
L
Lookalike Audience
L
Lookalikes
L
Low-Hanging Fruit
L
Loyalty
L
MAU Testing
M
MVT Testing
M
Manual bidding
M
Market Segmentation
M
Marketing Calendar
M
Marketing Campaign
M
Marketing Collateral
M
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