In marketing, keyword competition is the degree of difficulty that a marketer faces when trying to rank for a given keyword in search engine results pages (SERPs). The higher the keyword competition, the more difficult it is to rank for the keyword. There are a number of factors that contribute to keyword competition, including the number of marketers competing for the keyword, the number of websites competing for the keyword, and the quality of the websites that are competing for the keyword.
There are a number of ways to measure keyword competition. One popular method is to use the Google Keyword Planner tool. To use this tool, simply enter a keyword into the search box and click on the Get Ideas button. Google will then return a list of related keywords, along with data on the average monthly searches for each keyword, the competition level for each keyword, and the suggested bid for each keyword. Another popular method for measuring keyword competition is to use the Moz Keyword Difficulty tool. This tool works in a similar way to the Google Keyword Planner, but also takes into account a number of other factors, such as the number of inbound links to a given website and the MozRank of that website.
There are a number of benefits to keyword competition. First, it can help to ensure that your website is relevant to the keywords that you are targeting. If you are able to rank for a keyword that is highly relevant to your business, it is likely that the people who click on your website will be interested in what you have to offer. Second, keyword competition can help to improve the quality of your website. If you are competing against a large number of low-quality websites, it is likely that your website will be seen as more trustworthy and authoritative. Finally, keyword competition can help to drive traffic to your website. If you are able to rank for a highly competitive keyword, you are likely to get a lot of traffic from that keyword.
There are a few drawbacks to keyword competition. First, it can be difficult to rank for highly competitive keywords. If you are just starting out, it is unlikely that you will be able to rank for a keyword that has a lot of competition. Second, keyword competition can be expensive. If you are bidding on highly competitive keywords, you may have to pay a lot of money per click. Finally, keyword competition can lead to click fraud. If you are ranking for a highly competitive keyword, it is likely that people will click on your website even if they are not interested in what you have to offer. This can waste your money and time, and can also damage your reputation.
There are a few ways that you can use keyword competition to your advantage. First, you can use it to ensure that your website is relevant to the keywords that you are targeting. Second, you can use it to improve the quality of your website. Finally, you can use it to drive traffic to your website.