An exit-intent popup is a type of popup that is triggered when a visitor moves their mouse cursor to leave a website. The popup typically appears in the form of a lightbox overlay, and contains a message or offer that is designed to persuade the visitor to stay on the site. Exit-intent popups are commonly used to reduce website abandonment and boost conversion rates.
Exit-intent popups are triggered by a piece of code that is added to a website. This code is typically added by a web developer, or via a plugin or tool that supports exit-intent popups. When a visitor moves their mouse cursor towards the top of the browser window, or towards the back button, the code will detect this and trigger the popup.
Exit-intent popups can be an effective way to reduce website abandonment and boost conversion rates. They can also be used to increase email signups, grow social media followings, and promote special offers or discounts. When used correctly, exit-intent popups can be a powerful tool in a growth marketer's toolkit.
There are a few different ways to create an exit-intent popup. The most common method is to use a plugin or tool that supports exit-intent popups. These tools typically provide a visual editor that makes it easy to create and customize popups. Another option is to use a web development platform like WordPress, which also offers plugins and tools that support exit-intent popups.
There are a few best practices to keep in mind when using exit-intent popups. First, make sure that your popup is relevant to the visitor and offers something of value. Second, don't use too many popups or make them too intrusive. And finally, make sure you test your popups before you launch them to ensure they work as intended.