Long-tail keywords

What are long-tail keywords?

Long-tail keywords are simply search terms that are more specific (and usually longer) than the more common, shorter keywords that people tend to use when they conduct a search. For example, instead of just using the keyword “shoes”, a long-tail keyword might be “women’s size 7 black leather pumps”.

How can long-tail keywords help your marketing strategy?

There are a few reasons why you might want to consider using long-tail keywords as part of your marketing strategy:

What are the benefits of using long-tail keywords?

There are a few benefits of using long-tail keywords, which include:

How to find the right long-tail keywords for your business

There are a few things you’ll want to keep in mind when you’re trying to find the right long-tail keywords for your business:

How to use long-tail keywords in your marketing campaigns

Once you’ve identified some potential long-tail keywords, there are a few things you can do to start incorporating them into your marketing campaigns:

The dos and don’ts of long-tail keyword usage

Here are a few dos and don’ts to keep in mind when you’re using long-tail keywords:

Case studies: businesses that have used long-tail keywords successfully

Here are a few case studies of businesses that have used long-tail keywords successfully:

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