What are Lookalikes?

Lookalikes are a type of audience targeting that allows advertisers to target users who are similar to their current customers. Lookalike audiences are created by finding the common characteristics of a group of people and then using that information to find others who share those same characteristics. Lookalike audiences can be created from scratch or from an existing customer list.

How do Lookalikes Work?

Lookalikes work by finding the common characteristics of a group of people and then using that information to find others who share those same characteristics. Lookalike audiences can be created from scratch or from an existing customer list. Lookalike audiences are created by finding the common characteristics of a group of people and then using that information to find others who share those same characteristics.

What are the Benefits of Using Lookalikes?

There are many benefits of using lookalikes, including:

• They're a great way to find new customers who are similar to your current customers.
• They're a great way to target your marketing to a specific group of people.
• They're a great way to find new prospects who are similar to your current customers.

How to Create a Lookalike Audience

There are two ways to create a lookalike audience: from scratch or from an existing customer list. To create a lookalike audience from scratch, you'll need to identify the common characteristics of your target audience. To create a lookalike audience from an existing customer list, you'll need to upload your customer list to a lookalike tool. Once you've uploaded your customer list, the lookalike tool will find the common characteristics of your customers and create a lookalike audience based on those characteristics.

Best Practices for Using Lookalikes

There are a few best practices to keep in mind when using lookalikes:

• Don't use too many lookalikes. Using too many lookalikes can result in your ads being shown to people who are not interested in your product or service. Stick to one or two lookalikes that are relevant to your business.
• Don't use lookalikes that are too broad. Using broad lookalikes can result in your ads being shown to people who are not interested in your product or service. Stick to lookalikes that are relevant to your business.
• Test, test, test. Try different lookalikes and different combinations of lookalikes to see what works best for your business. There is no one perfect combination of lookalikes, so it's important to test different combinations to see what works best for your business.