Daily Active Users (DAU)

What is a DAU?

A DAU is a measure of the number of unique users who visit a website or use a particular product or service within a given day. It is a key metric for evaluating the success of a website or product, and is often used in conjunction with other measures such as monthly active users (MAU) or weekly active users (WAU).

How is DAU calculated?

There are various ways to calculate DAU, but the most common method is to take the total number of unique visitors to a site or users of a product or service within a given day, and divide it by the total number of days in the month. This gives you the average DAU for that month. You can then compare this figure to the MAU or WAU to get a better idea of how active users are on a daily basis.

What are the benefits of DAU?

There are numerous benefits to tracking DAU, including:

How can DAU be improved?

There are a number of ways to improve DAU, including:

What are the challenges of DAU?

There are a number of challenges associated with tracking DAU, including:

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