Manual bidding is the process of setting a maximum bid for each ad auction, rather than letting the social media platform automatically set bids for you. With manual bidding, you have more control over your ad spend, but it requires more ongoing effort to manage.
Manual bidding can be a good option if you want more control over your ad spend, or if you want to target a specific cost-per-click (CPC) or cost-per-impression (CPM).
To set up manual bidding, you'll need to log into your social media account and navigate to the Ads Manager. From there, you can create a new ad campaign and select 'manual bidding' from the drop-down menu.
Manual bidding gives you more control over your ad spend, and can help you to target a specific CPC or CPM. It can also be a good option if you want to test different bid amounts to see what works best for your campaign.
Manual bidding requires more ongoing effort to manage, and you may need to adjust your bids frequently to stay within your budget. There's also a risk that you could overspend if you're not careful.