What is frequency capping?

Frequency capping is a tool that social media advertisers use to limit the number of times an ad is shown to a particular user. This is done in order to avoid annoying users with too many ads, and to prevent wasting impressions on users who are not interested in the product or service being advertised.

Frequency capping can be used to target ads more effectively, and to improve the overall user experience on social media platforms.

How can frequency capping help you?

Frequency capping can help you in a number of ways:

• It can help you to avoid annoying users with too many ads.
• It can help you to prevent wasting impressions on users who are not interested in the product or service being advertised.
• It can help you to target ads more effectively.
• It can help you to improve the overall user experience on social media platforms.

What are the benefits of frequency capping?

There are a number of benefits to using frequency capping:

• It can help you to avoid annoying users with too many ads.
• It can help you to prevent wasting impressions on users who are not interested in the product or service being advertised.
• It can help you to target ads more effectively.
• It can help you to improve the overall user experience on social media platforms.

How does frequency capping work?

Frequency capping works by limiting the number of times an ad is shown to a particular user. This is done in order to avoid annoying users with too many ads, and to prevent wasting impressions on users who are not interested in the product or service being advertised.

What are the limitations of frequency capping?

There are a few limitations to using frequency capping:

• It may not be 100% effective in preventing users from seeing too many ads.
• It may not be 100% effective in preventing impressions from being wasted on uninterested users.
• It may not be 100% effective in targeting ads more effectively.