An Event Triggered Email is an email that is automatically sent to a contact in your database when a specific event occurs. For example, you could set up an Event Triggered Email to be sent to a customer when they abandon their shopping cart on your website.
Event Triggered Emails can be a powerful tool for driving growth for your business. They can help you increase sales and conversions, improve customer retention and loyalty, and boost customer satisfaction.
Event Triggered Emails can help your business grow in a number of ways.
Firstly, they can help you increase sales and conversions. By sending an email to a customer when they abandon their shopping cart, for example, you can remind them of the items they were interested in and encourage them to complete their purchase.
Secondly, Event Triggered Emails can help you improve customer retention and loyalty. By sending a customer a personalised email after they make a purchase, for example, you can show them that you value their business and encourage them to come back and shop with you again in the future.
Finally, Event Triggered Emails can boost customer satisfaction. By sending a customer an email after they make a purchase, for example, you can thank them for their business and provide them with information on how to use and care for their new purchase.
There are a number of common types of events that can trigger an email.
One common type of event is when a customer abandons their shopping cart on your website. This event can trigger an email that reminds the customer of the items they were interested in and encourages them to complete their purchase.
Another common type of event is when a customer makes a purchase on your website. This event can trigger an email that thanks the customer for their business and provides them with information on how to use and care for their new purchase.
Finally, another common type of event is when a customer subscribes to your email list. This event can trigger an email that welcomes the customer to your email list and provides them with information on what they can expect to receive from you.
Most marketing automation systems will allow you to set up Event Triggered Emails. Typically, you will need to create a separate email for each event that you want to trigger an email for.
For example, if you want to set up an Event Triggered Email to be sent to a customer when they abandon their shopping cart on your website, you will need to create an email template for this event. In your email template, you will need to include a message that reminds the customer of the items they were interested in and encourages them to complete their purchase.
Once you have created your email template, you will need to specify the conditions that will trigger the email. For example, you will need to specify that the email should be sent when a customer abandons their shopping cart on your website.
Finally, you will need to specify the schedule on which the email should be sent. For example, you may want the email to be sent immediately after the event occurs, or you may want it to be sent after a delay of 24 hours.
There are a number of best practices that you should follow when setting up Event Triggered Emails.
Firstly, you should make sure that your email template is personalised and relevant to the event that triggered it. For example, if you are sending an email to a customer who has abandoned their shopping cart, your email template should remind them of the items they were interested in and encourage them to complete their purchase.
Secondly, you should make sure that your email is timely and sent soon after the event occurs. For example, if you are sending an email to a customer who has abandoned their shopping cart, you should send the email immediately after they abandon their cart, so that they are still interested in the items they were looking at.
Finally, you should make sure that your email is targeted and relevant to the recipient. For example, if you are sending an email to a customer who has made a purchase on your website, you should make sure that the email is relevant to the products they purchased and their interests.
There are a few potential pitfalls to using Event Triggered Emails.
Firstly, if you do not personalise your email template or make it relevant to the event that triggered it, your email may be ignored or deleted by the recipient. For example, if you send an email to a customer who has abandoned their shopping cart but your email template does not remind them of the items they were interested in, they are likely to delete your email without reading it.
Secondly, if you do not send your email soon after the event occurs, the recipient may have forgotten about the event by the time they receive your email. For example, if you send an email to a customer who has abandoned their shopping cart but you do not send it until 24 hours after they abandon their cart, they are likely to have forgotten about their abandoned cart and be less interested in your email.
Finally, if you do not target your email to the recipient, they may feel that your email is irrelevant and delete it without reading it. For example, if you send an email to a customer who has made a purchase on your website but the email is not relevant to the products they purchased or their interests, they are likely to delete your email without reading it.
There are a number of ways you can measure the success of your Event Triggered Emails.
Firstly, you can measure the open rate of your emails. This will give you an indication of how many people are opening and reading your emails.
Secondly, you can measure the click-through rate of your emails. This will give you an indication of how many people are clicking on the links in your emails.
Finally, you can measure the conversion rate of your emails. This will give you an indication of how many people are completing the desired action after receiving your email, such as making a purchase or subscribing to your email list.