What is KEI?

KEI is a metric that measures the effectiveness of a given keyword in terms of its ability to generate traffic and conversions. It is calculated by dividing the number of searches for a keyword by the number of results returned for that keyword. A higher KEI score indicates a more effective keyword.

How is KEI calculated?

KEI is calculated by dividing the number of searches for a keyword by the number of results returned for that keyword. A higher KEI score indicates a more effective keyword.

What are the benefits of using KEI?

KEI can be used to identify keywords that are more likely to generate traffic and conversions. It can also be used to improve the effectiveness of PPC campaigns by targeting more effective keywords.

How can I improve my KEI score?

There are a few things you can do to improve your KEI score:

• Choose keywords that are relevant to your product or service
• Make sure your website is optimized for the keywords you are targeting
• Generate quality content that is relevant to the keywords you are targeting

What are the top KEI keywords for my industry?

There is no definitive answer to this question, as the top KEI keywords for your industry will depend on a number of factors, including your product or service, your target market, and your competition.

How can I use KEI to improve my PPC campaigns?

You can use KEI to improve your PPC campaigns by targeting keywords with a high KEI score. This will help to ensure that your ads are shown to people who are more likely to be interested in what you have to offer.

What are the limitations of KEI?

KEI is a useful metric, but it has its limitations. It does not take into account the quality of the results returned for a given keyword, or the relevance of those results to the searcher's query. Additionally, KEI does not consider the click-through rate (CTR) of the results, so a keyword with a high KEI score could still have a low CTR.