Marketing Collateral

What is marketing collateral?

Marketing collateral is any type of content that supports your marketing and sales efforts. It helps you promote your brand, generate leads, and close deals. Collateral can take many different forms, from blog posts and ebooks to infographics and case studies. The key is to create content that is relevant to your target audience and that helps you achieve your marketing and sales goals.

The different types of marketing collateral

There are many different types of marketing collateral, and the best type for your business will depend on your goals and your target audience. Some common types of collateral include:

The benefits of using marketing collateral

There are many benefits to using marketing collateral, including:

How to create effective marketing collateral

Creating effective marketing collateral requires a bit of planning and strategy. Here are some tips to help you get started:

The top 10 marketing collateral examples

Not sure what type of collateral to create? Here are 10 examples of effective marketing collateral:

  1. Blog posts
  2. Ebooks
  3. Infographics
  4. Case studies
  5. Whitepapers
  6. Webcasts
  7. Podcasts
  8. Product sheets
  9. Sales decks
  10. Video
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