Email Marketing
•

How to Hire a Klaviyo Expert in 2025

Althea Storm
•
March 13, 2025
Table of Contents
  • Template item

It’s easy to assume Klaviyo is a straightforward tool for sending emails—until you encounter stubborn deliverability issues and clunky automation workflows that simply don’t convert. But Klaviyo is not the problem—your systems are. 

Since the platform is much more than a basic messaging system, you’ll likely need a Klaviyo expert to help you execute your email marketing campaigns. 

However, hiring the wrong expert compounds the problem. A mismatched specialist can leave you with cookie-cutter strategies that waste budgets and miss opportunities for growth. Instead of unlocking hidden revenue streams, you end up with generic fixes that barely scratch the surface of what Klaviyo can do for your business.

This guide cuts through the noise to help you identify the red flags and key qualities of a true Klaviyo specialist. In it, I show you actionable steps for vetting job candidates and ensuring they possess the skills necessary to optimize email performance.

What is a Klaviyo Expert?

A Klaviyo expert is a specialist who knows the ins and outs of the Klaviyo platform and understands how to harness its capabilities to drive email marketing success. They combine technical know-how with strategic insight to create engaging campaigns, set up robust marketing automation workflows, and fine-tune deliverability, so that every email not only lands in your subscribers’ inboxes but also converts. 

The role of an expert goes beyond routine campaign management—they analyze data, optimize customer journeys, and craft personalized messaging that can dramatically boost revenue and customer engagement.

Common misconceptions about Klaviyo experts

Being an email marketer is one thing and being a Klaviyo expert is another. Yet businesses seem to conflate the two. Here are some common misconceptions brands have about Klaviyo experts:

  • They’re just email marketers. Many assume that any email marketer can easily handle Klaviyo, but true Klaviyo specialists possess deep technical knowledge of the platform, including how to use it for complex segmentation, Klaviyo automation, and third-party app integration.
  • Anyone who uses Klaviyo is an expert. Simply using the platform doesn't make someone a specialist. A genuine expert has a proven track record of successful implementations, advanced strategy development, and the ability to troubleshoot complex issues that novices might overlook.
  • They’re only needed for large businesses. Some believe Klaviyo experts are only for enterprises with massive budgets. In reality, even small to mid-sized businesses can benefit from an expert’s insights to maximize ROI, streamline operations, and prevent costly mistakes.
  • They only handle technical setup. While technical configuration is a key part of their role, experts also analyze customer information to develop targeted email marketing campaigns and long-term strategies that drive sustained growth and improved customer retention.
  • Their work is a one-time fix. Hiring a Klaviyo specialist isn’t about a quick setup or a temporary boost. These professionals continuously monitor and adjust campaigns based on evolving trends and performance data, to ensure that your email marketing stays ahead of the curve.
  • They don’t contribute to overall marketing strategy. Some brands mistakenly view Klaviyo experts as isolated technical resources. But this isn’t the case. An expert typically collaborates closely with broader marketing teams to integrate email efforts with social media, content, and overall brand strategy.

Klaviyo expert vs. General email marketer – What’s the difference?

To further help you understand the difference between a Klaviyo specialist and a general email marketer, here’s a table breaking down the two: 

Category Freelancer In-house Expert Mailchimp Marketing Agency
Project Duration Freelancers work well on short-term projects or specific campaign overhauls, allowing you to address immediate issues without a long-term commitment. In-house experts are best suited for ongoing, long-term management of your email marketing plan. They integrate with your team and maintain consistent oversight of your campaigns. Mailchimp marketing agencies are versatile and can handle both short-term projects and long-term campaigns, adapting their approach as your needs evolve.
Costs Freelancers usually come at a lower cost since you pay on a project or hourly basis. However, you might need to spend extra time managing them to ensure that their work aligns with the work done by the in-house team. Hiring an in-house expert requires higher costs, including salary and benefits, but you get a dedicated professional who is fully aligned with your brand and goals. Agencies usually charge premium costs because they’re bringing a full team of experts with a broad range of skills that can be valuable to your campaigns.
Flexibility Freelancers focus on specific tasks you hire them for. Since there are no long-term commitments attached, you can scale up or down as needed. When bringing in an in-house expert, you’re hiring for the long term. This way, you get an expert to integrate deeply with your brand and work closely with other departments over the long run. Agencies combine flexibility with proven expertise, quickly adjusting marketing plans based on performance data while collaborating with your team to meet changing demands.
Depth of Expertise While freelance Mailchimp experts often have strong expertise in specific areas of Mailchimp, they may not offer the same breadth of expertise across all aspects of the platform as an agency or in-house team. In-house experts offer comprehensive expertise tailored to your business, allowing for a more integrated approach to both strategy and execution in email marketing. Agencies bring together specialists from different areas, ensuring that every aspect of your Mailchimp campaigns is covered by someone with deep, specific knowledge.
Scalability Since you can hire and let go of freelancers any time you want, they offer a great way to scale up and down, as your email marketing needs evolve. An in-house expert can help scale your email marketing efforts gradually, but rapid scaling can be more challenging and may require additional hiring or training. Agencies excel in scalability, as they have a team ready to handle larger campaigns and can easily allocate additional resources as your marketing demands increase.
Control and Alignment Freelancers operate with a degree of independence and require clear instructions to ensure their work aligns with your brand’s values and long-term goals. In-house experts are fully integrated into your company culture, offering better control and a stronger alignment with your internal strategies and brand identity. Agencies balance external expertise with collaborative input, as they might not be as embedded in your company culture, they work closely with you to align their strategies with your brand.
Best For Short-term projects, specific tasks, or companies with limited budgets. Businesses with ongoing, long-term email marketing needs, requiring close integration with the team and brand. Companies needing a wide range of expertise, scalable solutions, and strategic guidance across all aspects of email marketing.

‍

Read: 7 Skills Expert Email Marketers Need (+4 Nice-to-Haves)

When and Why Should You Hire a Klaviyo Expert?

When your email marketing efforts start to falter despite consistent campaigns, it may be time to consider hiring a Klaviyo expert. Here are key signs that indicate it might be the right time to bring in a specialist:

  • Declining open rates. If you notice a steady drop in the number of subscribers opening your emails, it could signal issues with subject lines, sender reputation, or content relevance. An expert can analyze these factors and implement strategies to revive engagement.
  • Messy email lists. Disorganized or outdated lists can lead to low deliverability and wasted marketing spend. An expert can help clean and segment your lists, so your campaigns can reach your audience. 
  • Automation issues. When automated workflows don’t trigger as planned or fail to nurture leads properly, it disrupts the customer journey. A specialist can streamline these processes, so that your email marketing automation runs smoothly and maximizes conversions.
  • Poor segmentation. Without precise audience segmentation, your emails may end up feeling generic. A Klaviyo expert uses the platform’s advanced segmentation tools to create highly targeted campaigns that speak directly to each customer’s needs and behaviors.
  • Inadequate reporting and analytics. If your performance data is a jumble of numbers without clear patterns/insights, you might be missing critical opportunities for improvement. Experts can set up detailed tracking and reporting, turning raw data into actionable insights.
  • Deliverability challenges. When your emails frequently land in spam folders or never reach the inbox, it can be a sign of underlying technical issues. An expert can diagnose these problems, adjust configurations, and optimize sending practices to improve inbox placement.
  • Integration hurdles. Modern marketing often relies on multiple platforms working in harmony. If your email marketing isn’t integrating well with your e-commerce, CRM, or other systems, a Klaviyo specialist can diagnose and fix the problem.

Read: 6 Signs It’s Time to Hire an Email Marketer

The downside of DIY Klaviyo efforts

Taking a DIY approach to Klaviyo email marketing isn’t ideal if you have a sizable email list and want to get conversions from your campaign.

Here are a few reasons why doing it yourself isn’t the way to go:

  • DIY efforts often rely on generic strategies and trial-and-error methods that may not align perfectly with your brand goals. Without expert guidance, campaigns may lack the precision needed to target and nurture leads effectively. This can lead to missed opportunities and subpar results.
  • When you set up Klaviyo on your own, you might only implement basic features and standard workflows. DIY setups often lack the depth and customization needed to tackle more intricate challenges, potentially leaving gaps in your email marketing strategy that can hinder performance over time.
  • DIY efforts might involve periodic checks and basic reporting, which can leave you reacting to issues after they've impacted performance. Without an expert's nuanced analysis, you may miss critical insights that could drive significant improvements in your campaign outcomes.
  • DIY troubleshooting can be time-consuming and often leads to prolonged issues that drain resources. Without specialized expertise, you may struggle to pinpoint and fix complex problems, resulting in recurring issues that negatively affect your overall marketing performance.
  • While DIY efforts might seem cost-effective initially, the lack of targeted strategies and frequent missteps can lead to wasted time and money.
  • DIY efforts may work well in the short term but often lack the scalability needed to support long-term growth. As your brand grows, your self-implemented strategies may require constant overhauls, which can be both disruptive and inefficient.
  • DIY approaches might manage basic integrations, but they often fall short when it comes to leveraging advanced features. The limited scope of self-implementation can result in disjointed systems that fail to deliver the full benefits of a connected marketing environment.

Read: 17 Best Email Marketing Tools in 2025

Agency vs. freelancer vs. in-house – Which model works best?

When trying to hire a Klaviyo expert, there are three options you can choose from: hiring a freelance expert, hiring a full-time/in-house employee, or onboarding a marketing agency that specializes in Klaviyo. 

Here’s a table explaining the dynamics of these three options:

Category Freelance Expert Full-time Employee Agency
Engagement and Flexibility Freelancers offer high flexibility for short-term tasks, working on a contract basis. You can scale up or down quickly based on immediate needs. Hiring a full-time employee means making a commitment. This model is best if you have steady email marketing needs and a consistent workload. Agencies provide a dynamic engagement model that scales with your demands. They are ideal if you need ongoing access to additional resources.
Expertise Level A freelancer may offer deep, specialized expertise in tools like Klaviyo but may have limited access to broader resources. A full-time employee typically brings consistent expertise and can immerse themselves in your brand, mastering your email marketing strategy. An agency usually has a diverse team with complementary skills, ensuring broad and deep expertise across various tools and strategies.
Project Duration Freelancers are best for short-term tasks, campaigns, or troubleshooting. A full-time employee is ideal for long-term projects, process optimization, and continuous maintenance. Agencies work well for both short-term campaigns and ongoing tasks, offering long-term oversight while quickly mobilizing resources.
Cost Efficiency Freelancers often have lower overhead costs since you pay only for what you need. Hiring in-house involves salary, benefits, and employment costs, making it a larger investment. Agencies generally have higher upfront costs, but their bundled services can deliver better ROI for complex, multi-channel campaigns.
Scalability Freelancers offer focused expertise, but scaling might require multiple contracts. In-house teams can scale with your brand, but expanding the team requires hiring and training, which takes time. Agencies can rapidly adjust resource allocation across tasks without long-term hiring constraints.
Accountability and Management With freelancers, accountability is tied to individual performance, requiring clear communication. A full-time employee is fully accountable to your brand, offering deeper integration. Agencies provide structured management and workflows, but multiple points of contact can sometimes slow decision-making.
Adaptability to Business Goals Freelancers can quickly adjust their approach, but their focus may be narrower. The consistent presence of in-house experts allows them to innovate based on market trends. An agency’s external perspective can provide specialized strategies that align with broader objectives.

‍

Read: How to Structure an Effective Email Marketing Team

What to Look for in a Klaviyo Expert

When evaluating candidates, here are some things to look for:

  • Advanced technical proficiency. The ideal candidate should be adept at setting up complex workflows, managing deliverability, and troubleshooting integration issues. They know how to navigate the intricacies of Klaviyo’s platform and apply technical solutions that enhance campaign performance.
  • Data-driven decision making. A Klaviyo expert uses analytics to segment audiences, run A/B tests, and continually refine strategies based on real-time data.
  • Klaviyo Academy certifications. Look for certifications such as the Klaviyo Deliverability Certificate offered through Klaviyo Academy. These certifications validate their expertise and commitment to staying updated with platform innovations and best practices.
  • Strategic campaign planning. Beyond technical skills, an expert should have a proven track record in designing and executing comprehensive email marketing strategies. They should understand customer journeys, nurture leads effectively, and adapt content to specific audience segments for maximum engagement.
  • Automation and integration expertise. A qualified specialist must be skilled at integrating Klaviyo with other marketing tools and e-commerce platforms. Their ability to set up the email marketing automation ensures a cohesive, multi-channel customer experience.
  • Continuous learning and adaptability. The best experts regularly engage with new industry trends, platform updates, and emerging marketing techniques to ensure their strategies remain effective and innovative.

How to spot a fake "expert" (Red flags to watch out for)

Finding a true expert can be challenging, especially when fake credentials and exaggerated claims are common. To protect your business and clients from costly mistakes, watch out for these red flags:

  • Lack of verifiable credentials. If a candidate cannot provide concrete proof of certifications, such as those from Klaviyo Academy, or lacks documented training and awards, it’s a major warning sign.
  • Overpromising unrealistic results. Be wary of individuals who guarantee extraordinary ROI or drastic improvements without offering a detailed plan or supporting case studies. Reliable specialists understand that email marketing success is built on data-driven workflows and continuous optimization, not quick fixes.
  • Generic portfolios. If their portfolio features cookie-cutter campaigns that lack depth or customization, this may indicate they’re using one-size-fits-all solutions rather than tailored strategies. A true expert should demonstrate a nuanced understanding of different industries and provide case studies that reflect specific challenges and outcomes.
  • Inconsistent or vague communication. An expert should be able to clearly articulate their approach and explain complex workflows in simple terms. If a candidate struggles to explain their past work or uses buzzwords without substance, it might be a sign they’re not as knowledgeable as they claim.
  • Absence of measurable results. Authentic experts back their strategies with measurable data. If you don’t see a history of successful campaigns with clear metrics like improved open rates, conversion rates, or ROI, you may want to look elsewhere.

Read: Klaviyo Vs Mailchimp: Which Email Marketing Platform is Best in 2025?

How to Hire a Klaviyo Expert

Hiring an expert starts with knowing where to look. Many avenues exist but here are some of the top places to search for qualified Klaviyo pros:

MarketerHire

MarketerHire is a marketplace that gives you access to a network of pre-vetted marketing specialists across several verticals, including content marketing, SEO, product marketing, and email marketing. 

Before getting accepted onto our platform, marketing pros undergo a rigorous screening to ensure they have the necessary expertise. This goes for Klaviyo experts, too. 

When you tell us your hiring needs, we’ll look at our large talent pool and try to match you with the best Klaviyo specialist in less than 48 hours. Since we only accept 1% of candidates, you can rest assured that whomever we match you with has a proven track record of success. 

We offer a two-week, no-risk free trial so you can test compatibility. Although this rarely happens, sometimes the initial match isn’t the perfect fit. In this case, we offer a free rematch, ensuring that your business gets the right expert without the hassle of a prolonged search.

Referrals

Word-of-mouth recommendations remain one of the most reliable ways to find an expert. So, ask your colleagues, industry peers, or professional network for referrals. 

You can also find success by inquiring in LinkedIn groups and industry forums, or by attending local or virtual marketing events where professionals share their experiences, ideas, and success stories.

Online freelancing platforms

Platforms like Upwork and Fiverr provide access to a wide range of freelancers who specialize in using Klaviyo to run email and SMS marketing campaigns. 

Although these online freelancing platforms don’t always vet marketing pros, they allow you to review detailed profiles, read client reviews, and compare portfolios before making a decision. 

While the quality of candidates can vary, careful screening and precise task requirements can help you identify those who specialize in the platform.

LinkedIn

As the largest business-centered platform in the world, LinkedIn is a powerful tool for finding Klaviyo experts (and other marketing experts, really). 

Use LinkedIn’s advanced search filters to find email marketing experts with specific certifications, such as those from Klaviyo Academy. When you find some, connect with them and reach out via LinkedIn’s direct messaging feature. If they respond, you can book a meeting with them and continue the vetting process from there. 

The vetting process: Questions to ask before hiring

Before you sign on the dotted line, vet the candidate to be sure they’re not only technically sound but also a strategic match for your business. Here are some key steps and questions to ask to vet a candidate:

  • Assess technical proficiency. Ask candidates to walk you through their experience setting up complex Klaviyo workflows, troubleshooting deliverability issues, and integrating the platform with other systems. 

For example, ask: “Can you describe a time when you had to resolve a major Klaviyo automation failure, and what steps did you take?” This helps you gauge their depth of technical expertise and problem-solving skills.

  • Evaluate their email marketing approach. Inquire about their approach to segmentation, A/B testing, and campaign optimization. You could ask, “How do you use Klaviyo’s analytics to refine campaigns and improve ROI?” 

Their response should reveal their capability to translate data insights into actionable marketing strategies.

  • Review certifications and case studies. Confirm that the candidate holds relevant certifications, such as the Klaviyo Product Certificate, and request detailed case studies of previous campaigns. 

For instance, ask, “Can you share a case study where your email strategy significantly improved open rates or conversions?” This will prompt them to provide evidence of their campaign strategy success in real-world scenarios.

  • Discuss strategic planning: Explore their strategic approach by asking, “How do you plan and execute an email campaign that aligns with a company’s overall marketing goals?” 

Also, ask about their experience with integrating Klaviyo with CRMs, e-commerce, social media marketing, and HR platforms. This shows if they can create a cohesive marketing ecosystem.

  • Outline sample hiring criteria and test projects. Depending on your email marketing goals, establish clear criteria for hiring, such as measurable improvements in email performance, technical setup capabilities, and creative problem-solving. 

Also, consider proposing a small test—like optimizing a segment of your email automation—to evaluate their hands-on skills. For instance, they could try optimizing an abandoned cart email series and outline the expected KPIs for improvement. 

This provides a practical preview of their expertise in action.

  • Probe communication and reporting skills. Effective communication is key. Ask, “How do you typically report campaign performance and communicate insights to your team?” 

Their answer should indicate whether they can interpret and glean information from complex data, and then relay their findings so you’re always in the loop about your campaign’s progress.

Case Study: A Real Business That Got It Right

At MarketerHire, we’ve helped tons of businesses find email marketing experts for their needs. One of them is Revamp, a Y Combinator startup that helps e-commerce businesses grow their revenue. 

At the time, Revamp was looking to establish credibility in the industry while managing a complex onboarding process. And for each new client, Revamp needed 4 hours of integration, with 3 hours dedicated solely to complex Klaviyo configurations. 

At first, Revamp’s co-founder, Stephen Campbell, hired email marketing agencies to manage onboarding. But he soon realized that working with agencies limited the company’s flexibility and led to issues with access and control. 

So he turned to MarketerHire to find a dedicated Klaviyo expert.

We soon matched him with Irene, an Expert Assistant, with a background in e-commerce and knowledge of Klaviyo. A week and a half later, Stephen hired Irene, who hit the ground running with minimal onboarding.

“I was impressed with how quickly everything came together,” Stephen says. “Having Irene take over these tasks has been a gamechanger.”

With Irene handling the integrations and mockup creation tasks, Revamp reclaimed 20 hours per week. This gave the core team time to focus on strategic product development and long-term growth initiatives. 

Revamp also expanded its capacity and started targeting brands generating $10M+ in revenue, which opened up a broader market segment. 

Read: How Revamp AI Saved 20+ Hours a Week and Doubled Client Capacity With MarketerHire 

Pitfalls of the Traditional Approach to Hiring a Klaviyo Expert

When it comes to hiring an expert, the traditional approach often falls short, leading to costly missteps, wasted resources, and stagnant growth. The pitfalls lie in the misalignment of expectations, hidden costs, and a narrow focus on immediate tactics rather than long-term growth. 

The freelancer gamble – Why low-cost "experts" can cost more in the long run

Hiring a low-cost freelancer may seem like a budget-friendly option, but it’s often risky. These “experts” might promise quick fixes at an attractive price, yet lack the comprehensive understanding of Klaviyo's advanced features needed to drive sustained performance. 

For example, a freelancer might set up a basic automated campaign that performs adequately for a short period, but when unexpected deliverability issues or integration problems arise, you could end up paying significantly more in troubleshooting costs and lost revenue. 

This approach overlooks the need for ongoing optimization, leaving you with a fragmented strategy that fails to capitalize on Klaviyo’s full potential.

Overpaying for an agency – When you’re paying for overhead, noxt expertise

Hiring an agency can provide you with a team of professionals, but you may also end up paying for layers of overhead rather than direct expertise. Agencies often have fixed pricing structures that include costs for account management, administrative support, and marketing infrastructure that might not directly contribute to your email marketing success. 

For instance, if an agency’s email flows are generic and fail to tap into the nuanced capabilities of Klaviyo, you end up with a superficial solution that doesn’t justify the premium cost. In these cases, the investment is diluted across multiple service lines, which doesn’t bode well if you plan to generate revenue through email marketing.

The lack of strategy – Why some experts only focus on tactics, not growth

Some experts are excellent at setting up individual email campaigns or sending out well-crafted emails, but they may neglect the broader picture of customer lifecycle management, integration with other marketing channels, and data-driven growth strategies. 

For example, an expert might excel at designing an eye-catching abandoned cart email, yet fail to implement a comprehensive segmentation strategy that nurtures leads over time. This narrow focus on tactics can result in short-lived performance spikes without building a sustainable, scalable framework for growth. 

You need an expert who not only executes tasks but also envisions and implements a holistic strategy that evolves with market trends and consumer behavior.

Hire a Klaviyo Expert Through MarketerHire

While general marketers can execute standard email campaigns, Klaviyo experts bring a specialized skill set—deep technical proficiency, strategic insight, and advanced tactics—that transforms email marketing from a routine task into a robust revenue engine. 

Their ability to leverage the full spectrum of Klaviyo's capabilities means more precise segmentation, sophisticated automation, and a consistently optimized journey.

MarketerHire makes it easier to find such specialized talent. 

We aim to match businesses like yours with a proven Klaviyo expert in less than 48 hours—with a free rematch if needed. This way, you get the right expert who understands Klaviyo inside and out and has a track record of delivering tangible results. 

If you’re interested in learning how we can help you, book a free consultation with us today.

‍

Althea StormAlthea Storm
Althea Storm is a freelance Content Marketer who has written 300+ expert-backed and data-driven articles, eBooks, and guides for top software companies like HubSpot, Thinkific, Wiza, and Zapier. When Althea’s not producing top-notch content, you’ll find her deeply engrossed in a novel or painting.
Hire Marketers

Table of Contents

It’s easy to assume Klaviyo is a straightforward tool for sending emails—until you encounter stubborn deliverability issues and clunky automation workflows that simply don’t convert. But Klaviyo is not the problem—your systems are. 

Since the platform is much more than a basic messaging system, you’ll likely need a Klaviyo expert to help you execute your email marketing campaigns. 

However, hiring the wrong expert compounds the problem. A mismatched specialist can leave you with cookie-cutter strategies that waste budgets and miss opportunities for growth. Instead of unlocking hidden revenue streams, you end up with generic fixes that barely scratch the surface of what Klaviyo can do for your business.

This guide cuts through the noise to help you identify the red flags and key qualities of a true Klaviyo specialist. In it, I show you actionable steps for vetting job candidates and ensuring they possess the skills necessary to optimize email performance.

What is a Klaviyo Expert?

A Klaviyo expert is a specialist who knows the ins and outs of the Klaviyo platform and understands how to harness its capabilities to drive email marketing success. They combine technical know-how with strategic insight to create engaging campaigns, set up robust marketing automation workflows, and fine-tune deliverability, so that every email not only lands in your subscribers’ inboxes but also converts. 

The role of an expert goes beyond routine campaign management—they analyze data, optimize customer journeys, and craft personalized messaging that can dramatically boost revenue and customer engagement.

Common misconceptions about Klaviyo experts

Being an email marketer is one thing and being a Klaviyo expert is another. Yet businesses seem to conflate the two. Here are some common misconceptions brands have about Klaviyo experts:

  • They’re just email marketers. Many assume that any email marketer can easily handle Klaviyo, but true Klaviyo specialists possess deep technical knowledge of the platform, including how to use it for complex segmentation, Klaviyo automation, and third-party app integration.
  • Anyone who uses Klaviyo is an expert. Simply using the platform doesn't make someone a specialist. A genuine expert has a proven track record of successful implementations, advanced strategy development, and the ability to troubleshoot complex issues that novices might overlook.
  • They’re only needed for large businesses. Some believe Klaviyo experts are only for enterprises with massive budgets. In reality, even small to mid-sized businesses can benefit from an expert’s insights to maximize ROI, streamline operations, and prevent costly mistakes.
  • They only handle technical setup. While technical configuration is a key part of their role, experts also analyze customer information to develop targeted email marketing campaigns and long-term strategies that drive sustained growth and improved customer retention.
  • Their work is a one-time fix. Hiring a Klaviyo specialist isn’t about a quick setup or a temporary boost. These professionals continuously monitor and adjust campaigns based on evolving trends and performance data, to ensure that your email marketing stays ahead of the curve.
  • They don’t contribute to overall marketing strategy. Some brands mistakenly view Klaviyo experts as isolated technical resources. But this isn’t the case. An expert typically collaborates closely with broader marketing teams to integrate email efforts with social media, content, and overall brand strategy.

Klaviyo expert vs. General email marketer – What’s the difference?

To further help you understand the difference between a Klaviyo specialist and a general email marketer, here’s a table breaking down the two: 

Category Freelancer In-house Expert Mailchimp Marketing Agency
Project Duration Freelancers work well on short-term projects or specific campaign overhauls, allowing you to address immediate issues without a long-term commitment. In-house experts are best suited for ongoing, long-term management of your email marketing plan. They integrate with your team and maintain consistent oversight of your campaigns. Mailchimp marketing agencies are versatile and can handle both short-term projects and long-term campaigns, adapting their approach as your needs evolve.
Costs Freelancers usually come at a lower cost since you pay on a project or hourly basis. However, you might need to spend extra time managing them to ensure that their work aligns with the work done by the in-house team. Hiring an in-house expert requires higher costs, including salary and benefits, but you get a dedicated professional who is fully aligned with your brand and goals. Agencies usually charge premium costs because they’re bringing a full team of experts with a broad range of skills that can be valuable to your campaigns.
Flexibility Freelancers focus on specific tasks you hire them for. Since there are no long-term commitments attached, you can scale up or down as needed. When bringing in an in-house expert, you’re hiring for the long term. This way, you get an expert to integrate deeply with your brand and work closely with other departments over the long run. Agencies combine flexibility with proven expertise, quickly adjusting marketing plans based on performance data while collaborating with your team to meet changing demands.
Depth of Expertise While freelance Mailchimp experts often have strong expertise in specific areas of Mailchimp, they may not offer the same breadth of expertise across all aspects of the platform as an agency or in-house team. In-house experts offer comprehensive expertise tailored to your business, allowing for a more integrated approach to both strategy and execution in email marketing. Agencies bring together specialists from different areas, ensuring that every aspect of your Mailchimp campaigns is covered by someone with deep, specific knowledge.
Scalability Since you can hire and let go of freelancers any time you want, they offer a great way to scale up and down, as your email marketing needs evolve. An in-house expert can help scale your email marketing efforts gradually, but rapid scaling can be more challenging and may require additional hiring or training. Agencies excel in scalability, as they have a team ready to handle larger campaigns and can easily allocate additional resources as your marketing demands increase.
Control and Alignment Freelancers operate with a degree of independence and require clear instructions to ensure their work aligns with your brand’s values and long-term goals. In-house experts are fully integrated into your company culture, offering better control and a stronger alignment with your internal strategies and brand identity. Agencies balance external expertise with collaborative input, as they might not be as embedded in your company culture, they work closely with you to align their strategies with your brand.
Best For Short-term projects, specific tasks, or companies with limited budgets. Businesses with ongoing, long-term email marketing needs, requiring close integration with the team and brand. Companies needing a wide range of expertise, scalable solutions, and strategic guidance across all aspects of email marketing.

‍

Read: 7 Skills Expert Email Marketers Need (+4 Nice-to-Haves)

When and Why Should You Hire a Klaviyo Expert?

When your email marketing efforts start to falter despite consistent campaigns, it may be time to consider hiring a Klaviyo expert. Here are key signs that indicate it might be the right time to bring in a specialist:

  • Declining open rates. If you notice a steady drop in the number of subscribers opening your emails, it could signal issues with subject lines, sender reputation, or content relevance. An expert can analyze these factors and implement strategies to revive engagement.
  • Messy email lists. Disorganized or outdated lists can lead to low deliverability and wasted marketing spend. An expert can help clean and segment your lists, so your campaigns can reach your audience. 
  • Automation issues. When automated workflows don’t trigger as planned or fail to nurture leads properly, it disrupts the customer journey. A specialist can streamline these processes, so that your email marketing automation runs smoothly and maximizes conversions.
  • Poor segmentation. Without precise audience segmentation, your emails may end up feeling generic. A Klaviyo expert uses the platform’s advanced segmentation tools to create highly targeted campaigns that speak directly to each customer’s needs and behaviors.
  • Inadequate reporting and analytics. If your performance data is a jumble of numbers without clear patterns/insights, you might be missing critical opportunities for improvement. Experts can set up detailed tracking and reporting, turning raw data into actionable insights.
  • Deliverability challenges. When your emails frequently land in spam folders or never reach the inbox, it can be a sign of underlying technical issues. An expert can diagnose these problems, adjust configurations, and optimize sending practices to improve inbox placement.
  • Integration hurdles. Modern marketing often relies on multiple platforms working in harmony. If your email marketing isn’t integrating well with your e-commerce, CRM, or other systems, a Klaviyo specialist can diagnose and fix the problem.

Read: 6 Signs It’s Time to Hire an Email Marketer

The downside of DIY Klaviyo efforts

Taking a DIY approach to Klaviyo email marketing isn’t ideal if you have a sizable email list and want to get conversions from your campaign.

Here are a few reasons why doing it yourself isn’t the way to go:

  • DIY efforts often rely on generic strategies and trial-and-error methods that may not align perfectly with your brand goals. Without expert guidance, campaigns may lack the precision needed to target and nurture leads effectively. This can lead to missed opportunities and subpar results.
  • When you set up Klaviyo on your own, you might only implement basic features and standard workflows. DIY setups often lack the depth and customization needed to tackle more intricate challenges, potentially leaving gaps in your email marketing strategy that can hinder performance over time.
  • DIY efforts might involve periodic checks and basic reporting, which can leave you reacting to issues after they've impacted performance. Without an expert's nuanced analysis, you may miss critical insights that could drive significant improvements in your campaign outcomes.
  • DIY troubleshooting can be time-consuming and often leads to prolonged issues that drain resources. Without specialized expertise, you may struggle to pinpoint and fix complex problems, resulting in recurring issues that negatively affect your overall marketing performance.
  • While DIY efforts might seem cost-effective initially, the lack of targeted strategies and frequent missteps can lead to wasted time and money.
  • DIY efforts may work well in the short term but often lack the scalability needed to support long-term growth. As your brand grows, your self-implemented strategies may require constant overhauls, which can be both disruptive and inefficient.
  • DIY approaches might manage basic integrations, but they often fall short when it comes to leveraging advanced features. The limited scope of self-implementation can result in disjointed systems that fail to deliver the full benefits of a connected marketing environment.

Read: 17 Best Email Marketing Tools in 2025

Agency vs. freelancer vs. in-house – Which model works best?

When trying to hire a Klaviyo expert, there are three options you can choose from: hiring a freelance expert, hiring a full-time/in-house employee, or onboarding a marketing agency that specializes in Klaviyo. 

Here’s a table explaining the dynamics of these three options:

Category Freelance Expert Full-time Employee Agency
Engagement and Flexibility Freelancers offer high flexibility for short-term tasks, working on a contract basis. You can scale up or down quickly based on immediate needs. Hiring a full-time employee means making a commitment. This model is best if you have steady email marketing needs and a consistent workload. Agencies provide a dynamic engagement model that scales with your demands. They are ideal if you need ongoing access to additional resources.
Expertise Level A freelancer may offer deep, specialized expertise in tools like Klaviyo but may have limited access to broader resources. A full-time employee typically brings consistent expertise and can immerse themselves in your brand, mastering your email marketing strategy. An agency usually has a diverse team with complementary skills, ensuring broad and deep expertise across various tools and strategies.
Project Duration Freelancers are best for short-term tasks, campaigns, or troubleshooting. A full-time employee is ideal for long-term projects, process optimization, and continuous maintenance. Agencies work well for both short-term campaigns and ongoing tasks, offering long-term oversight while quickly mobilizing resources.
Cost Efficiency Freelancers often have lower overhead costs since you pay only for what you need. Hiring in-house involves salary, benefits, and employment costs, making it a larger investment. Agencies generally have higher upfront costs, but their bundled services can deliver better ROI for complex, multi-channel campaigns.
Scalability Freelancers offer focused expertise, but scaling might require multiple contracts. In-house teams can scale with your brand, but expanding the team requires hiring and training, which takes time. Agencies can rapidly adjust resource allocation across tasks without long-term hiring constraints.
Accountability and Management With freelancers, accountability is tied to individual performance, requiring clear communication. A full-time employee is fully accountable to your brand, offering deeper integration. Agencies provide structured management and workflows, but multiple points of contact can sometimes slow decision-making.
Adaptability to Business Goals Freelancers can quickly adjust their approach, but their focus may be narrower. The consistent presence of in-house experts allows them to innovate based on market trends. An agency’s external perspective can provide specialized strategies that align with broader objectives.

‍

Read: How to Structure an Effective Email Marketing Team

What to Look for in a Klaviyo Expert

When evaluating candidates, here are some things to look for:

  • Advanced technical proficiency. The ideal candidate should be adept at setting up complex workflows, managing deliverability, and troubleshooting integration issues. They know how to navigate the intricacies of Klaviyo’s platform and apply technical solutions that enhance campaign performance.
  • Data-driven decision making. A Klaviyo expert uses analytics to segment audiences, run A/B tests, and continually refine strategies based on real-time data.
  • Klaviyo Academy certifications. Look for certifications such as the Klaviyo Deliverability Certificate offered through Klaviyo Academy. These certifications validate their expertise and commitment to staying updated with platform innovations and best practices.
  • Strategic campaign planning. Beyond technical skills, an expert should have a proven track record in designing and executing comprehensive email marketing strategies. They should understand customer journeys, nurture leads effectively, and adapt content to specific audience segments for maximum engagement.
  • Automation and integration expertise. A qualified specialist must be skilled at integrating Klaviyo with other marketing tools and e-commerce platforms. Their ability to set up the email marketing automation ensures a cohesive, multi-channel customer experience.
  • Continuous learning and adaptability. The best experts regularly engage with new industry trends, platform updates, and emerging marketing techniques to ensure their strategies remain effective and innovative.

How to spot a fake "expert" (Red flags to watch out for)

Finding a true expert can be challenging, especially when fake credentials and exaggerated claims are common. To protect your business and clients from costly mistakes, watch out for these red flags:

  • Lack of verifiable credentials. If a candidate cannot provide concrete proof of certifications, such as those from Klaviyo Academy, or lacks documented training and awards, it’s a major warning sign.
  • Overpromising unrealistic results. Be wary of individuals who guarantee extraordinary ROI or drastic improvements without offering a detailed plan or supporting case studies. Reliable specialists understand that email marketing success is built on data-driven workflows and continuous optimization, not quick fixes.
  • Generic portfolios. If their portfolio features cookie-cutter campaigns that lack depth or customization, this may indicate they’re using one-size-fits-all solutions rather than tailored strategies. A true expert should demonstrate a nuanced understanding of different industries and provide case studies that reflect specific challenges and outcomes.
  • Inconsistent or vague communication. An expert should be able to clearly articulate their approach and explain complex workflows in simple terms. If a candidate struggles to explain their past work or uses buzzwords without substance, it might be a sign they’re not as knowledgeable as they claim.
  • Absence of measurable results. Authentic experts back their strategies with measurable data. If you don’t see a history of successful campaigns with clear metrics like improved open rates, conversion rates, or ROI, you may want to look elsewhere.

Read: Klaviyo Vs Mailchimp: Which Email Marketing Platform is Best in 2025?

How to Hire a Klaviyo Expert

Hiring an expert starts with knowing where to look. Many avenues exist but here are some of the top places to search for qualified Klaviyo pros:

MarketerHire

MarketerHire is a marketplace that gives you access to a network of pre-vetted marketing specialists across several verticals, including content marketing, SEO, product marketing, and email marketing. 

Before getting accepted onto our platform, marketing pros undergo a rigorous screening to ensure they have the necessary expertise. This goes for Klaviyo experts, too. 

When you tell us your hiring needs, we’ll look at our large talent pool and try to match you with the best Klaviyo specialist in less than 48 hours. Since we only accept 1% of candidates, you can rest assured that whomever we match you with has a proven track record of success. 

We offer a two-week, no-risk free trial so you can test compatibility. Although this rarely happens, sometimes the initial match isn’t the perfect fit. In this case, we offer a free rematch, ensuring that your business gets the right expert without the hassle of a prolonged search.

Referrals

Word-of-mouth recommendations remain one of the most reliable ways to find an expert. So, ask your colleagues, industry peers, or professional network for referrals. 

You can also find success by inquiring in LinkedIn groups and industry forums, or by attending local or virtual marketing events where professionals share their experiences, ideas, and success stories.

Online freelancing platforms

Platforms like Upwork and Fiverr provide access to a wide range of freelancers who specialize in using Klaviyo to run email and SMS marketing campaigns. 

Although these online freelancing platforms don’t always vet marketing pros, they allow you to review detailed profiles, read client reviews, and compare portfolios before making a decision. 

While the quality of candidates can vary, careful screening and precise task requirements can help you identify those who specialize in the platform.

LinkedIn

As the largest business-centered platform in the world, LinkedIn is a powerful tool for finding Klaviyo experts (and other marketing experts, really). 

Use LinkedIn’s advanced search filters to find email marketing experts with specific certifications, such as those from Klaviyo Academy. When you find some, connect with them and reach out via LinkedIn’s direct messaging feature. If they respond, you can book a meeting with them and continue the vetting process from there. 

The vetting process: Questions to ask before hiring

Before you sign on the dotted line, vet the candidate to be sure they’re not only technically sound but also a strategic match for your business. Here are some key steps and questions to ask to vet a candidate:

  • Assess technical proficiency. Ask candidates to walk you through their experience setting up complex Klaviyo workflows, troubleshooting deliverability issues, and integrating the platform with other systems. 

For example, ask: “Can you describe a time when you had to resolve a major Klaviyo automation failure, and what steps did you take?” This helps you gauge their depth of technical expertise and problem-solving skills.

  • Evaluate their email marketing approach. Inquire about their approach to segmentation, A/B testing, and campaign optimization. You could ask, “How do you use Klaviyo’s analytics to refine campaigns and improve ROI?” 

Their response should reveal their capability to translate data insights into actionable marketing strategies.

  • Review certifications and case studies. Confirm that the candidate holds relevant certifications, such as the Klaviyo Product Certificate, and request detailed case studies of previous campaigns. 

For instance, ask, “Can you share a case study where your email strategy significantly improved open rates or conversions?” This will prompt them to provide evidence of their campaign strategy success in real-world scenarios.

  • Discuss strategic planning: Explore their strategic approach by asking, “How do you plan and execute an email campaign that aligns with a company’s overall marketing goals?” 

Also, ask about their experience with integrating Klaviyo with CRMs, e-commerce, social media marketing, and HR platforms. This shows if they can create a cohesive marketing ecosystem.

  • Outline sample hiring criteria and test projects. Depending on your email marketing goals, establish clear criteria for hiring, such as measurable improvements in email performance, technical setup capabilities, and creative problem-solving. 

Also, consider proposing a small test—like optimizing a segment of your email automation—to evaluate their hands-on skills. For instance, they could try optimizing an abandoned cart email series and outline the expected KPIs for improvement. 

This provides a practical preview of their expertise in action.

  • Probe communication and reporting skills. Effective communication is key. Ask, “How do you typically report campaign performance and communicate insights to your team?” 

Their answer should indicate whether they can interpret and glean information from complex data, and then relay their findings so you’re always in the loop about your campaign’s progress.

Case Study: A Real Business That Got It Right

At MarketerHire, we’ve helped tons of businesses find email marketing experts for their needs. One of them is Revamp, a Y Combinator startup that helps e-commerce businesses grow their revenue. 

At the time, Revamp was looking to establish credibility in the industry while managing a complex onboarding process. And for each new client, Revamp needed 4 hours of integration, with 3 hours dedicated solely to complex Klaviyo configurations. 

At first, Revamp’s co-founder, Stephen Campbell, hired email marketing agencies to manage onboarding. But he soon realized that working with agencies limited the company’s flexibility and led to issues with access and control. 

So he turned to MarketerHire to find a dedicated Klaviyo expert.

We soon matched him with Irene, an Expert Assistant, with a background in e-commerce and knowledge of Klaviyo. A week and a half later, Stephen hired Irene, who hit the ground running with minimal onboarding.

“I was impressed with how quickly everything came together,” Stephen says. “Having Irene take over these tasks has been a gamechanger.”

With Irene handling the integrations and mockup creation tasks, Revamp reclaimed 20 hours per week. This gave the core team time to focus on strategic product development and long-term growth initiatives. 

Revamp also expanded its capacity and started targeting brands generating $10M+ in revenue, which opened up a broader market segment. 

Read: How Revamp AI Saved 20+ Hours a Week and Doubled Client Capacity With MarketerHire 

Pitfalls of the Traditional Approach to Hiring a Klaviyo Expert

When it comes to hiring an expert, the traditional approach often falls short, leading to costly missteps, wasted resources, and stagnant growth. The pitfalls lie in the misalignment of expectations, hidden costs, and a narrow focus on immediate tactics rather than long-term growth. 

The freelancer gamble – Why low-cost "experts" can cost more in the long run

Hiring a low-cost freelancer may seem like a budget-friendly option, but it’s often risky. These “experts” might promise quick fixes at an attractive price, yet lack the comprehensive understanding of Klaviyo's advanced features needed to drive sustained performance. 

For example, a freelancer might set up a basic automated campaign that performs adequately for a short period, but when unexpected deliverability issues or integration problems arise, you could end up paying significantly more in troubleshooting costs and lost revenue. 

This approach overlooks the need for ongoing optimization, leaving you with a fragmented strategy that fails to capitalize on Klaviyo’s full potential.

Overpaying for an agency – When you’re paying for overhead, noxt expertise

Hiring an agency can provide you with a team of professionals, but you may also end up paying for layers of overhead rather than direct expertise. Agencies often have fixed pricing structures that include costs for account management, administrative support, and marketing infrastructure that might not directly contribute to your email marketing success. 

For instance, if an agency’s email flows are generic and fail to tap into the nuanced capabilities of Klaviyo, you end up with a superficial solution that doesn’t justify the premium cost. In these cases, the investment is diluted across multiple service lines, which doesn’t bode well if you plan to generate revenue through email marketing.

The lack of strategy – Why some experts only focus on tactics, not growth

Some experts are excellent at setting up individual email campaigns or sending out well-crafted emails, but they may neglect the broader picture of customer lifecycle management, integration with other marketing channels, and data-driven growth strategies. 

For example, an expert might excel at designing an eye-catching abandoned cart email, yet fail to implement a comprehensive segmentation strategy that nurtures leads over time. This narrow focus on tactics can result in short-lived performance spikes without building a sustainable, scalable framework for growth. 

You need an expert who not only executes tasks but also envisions and implements a holistic strategy that evolves with market trends and consumer behavior.

Hire a Klaviyo Expert Through MarketerHire

While general marketers can execute standard email campaigns, Klaviyo experts bring a specialized skill set—deep technical proficiency, strategic insight, and advanced tactics—that transforms email marketing from a routine task into a robust revenue engine. 

Their ability to leverage the full spectrum of Klaviyo's capabilities means more precise segmentation, sophisticated automation, and a consistently optimized journey.

MarketerHire makes it easier to find such specialized talent. 

We aim to match businesses like yours with a proven Klaviyo expert in less than 48 hours—with a free rematch if needed. This way, you get the right expert who understands Klaviyo inside and out and has a track record of delivering tangible results. 

If you’re interested in learning how we can help you, book a free consultation with us today.

‍

Althea Storm
about the author

Althea Storm is a freelance Content Marketer who has written 300+ expert-backed and data-driven articles, eBooks, and guides for top software companies like HubSpot, Thinkific, Wiza, and Zapier. When Althea’s not producing top-notch content, you’ll find her deeply engrossed in a novel or painting.

Hire a Marketer