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Hospitality brands like boutique hotels and luxury resorts often spend a lot of money on marketing, but still face low off-season occupancy, razor-thin margins due to online travel agencies (OTAs), and weak brand recognition.
They invest in beautiful websites, and their social feeds are full of sunsets, spritzes, and aspirational content. But when it comes to driving direct bookings, guest loyalty, and measurable ROI, the gap between spend and performance is still wide.
The truth is, it’s easy to build a brand that looks good. It’s much harder to build one that drives consistent revenue.
That’s why this guide exists.
Inside, you’ll find 10 vetted hospitality marketing agencies that specialize in turning branding efforts into bottom-line results. I’ll break down:
- What each agency actually delivers—and how it impacts revenue
- How to evaluate an agency based on business performance
- Pricing models to expect, plus the hidden costs many operators overlook
- When to skip big agencies and tap into flexible marketing specialists through MarketerHire
What is a hospitality marketing agency?
A hospitality marketing agency is a strategic marketing partner that understands the nuances of the hospitality industry, from shifting guest expectations to high-stakes revenue targets. These agencies specialize in helping hotels, resorts, restaurants, and travel brands build visibility and drive direct bookings from their marketing channels.
Unlike a general marketing agency, a hospitality marketing company combines branding expertise with performance-focused campaigns tailored to the travel and guest experience lifecycle. Their work spans across paid and organic channels, all geared toward increasing occupancy rates, building loyalty, and reducing dependency on online travel agencies (OTAs).
Here’s what a top hospitality company typically offers:
- Branding and positioning
They develop clear, compelling brand strategies that make your hotel, resort, or destination stand out, whether you're boutique or luxury. This includes crafting a consistent brand identity across digital touchpoints and aligning it with your unique guest experience.
- SEO and SEM for direct bookings
From local SEO to Google Ads, these agencies focus on getting your property found by intent-driven travelers. The goal is to capture demand before guests head to OTAs. The best agencies also optimize your site for search visibility and a smooth booking process.
- Social media and influencer campaigns
Travel decisions are emotional and visual. That’s why hospitality marketing companies tailor social media content and influencer campaigns to drive wanderlust and clicks, strategically timed around seasonal trends and traveler behavior.
- Reputation management and reviews
Guest feedback is public and powerful. A good agency will help you manage online reviews, build a review response strategy, and monitor sentiment to protect and elevate your digital reputation.
- Loyalty and CRM programs
Getting a guest to book once is hard. Getting them to return is harder. Hospitality-focused agencies help brands build CRM systems and loyalty programs that boost guest engagement, increase repeat customers, and grow long-term value.
Hospitality marketing agencies vs. generalist agencies
Not all marketing agencies are built for the hospitality sector. Generalists often treat hotels like retail brands, ignoring the realities of seasonality, guest psychology, and the unique booking funnel tied to experience-based decisions.
A true hospitality marketing company understands:
- How to build multi-pronged marketing strategies around local events, peak travel seasons, and destination trends.
- How to use visual storytelling to drive bookings and elevate brand identity.
- Why local SEO and geo-targeted ads matter more than global awareness campaigns.
- How to improve RevPAR (revenue per available room), guest retention, and ROI.
A hotel marketing agency doesn’t just run ads or post to Instagram. It operates like a revenue partner, bringing in tools, tactics, and insights that help hospitality businesses grow on their own terms, not OTAs’.
Read: How to Structure a Social Media Marketing Team for Maximum Impact
Best hospitality marketing agencies (2025)
Here’s a breakdown of the best 10 hospitality marketing agencies you can consider hiring:
1. Cendyn
Specialization: Full-funnel hospitality marketing and CRM solutions to personalize the guest journey and drive revenue.
Cendyn is a leading hospitality marketing company specializing in personalized, data-driven digital marketing that transforms the entire guest journey, from discovery to loyalty.
This agency helps hotels expand their digital presence, improve customer engagement, and drive direct bookings through dynamic content, targeted messaging, and CRM-powered automation.
Services: Web design, tailored CMS for hoteliers, SEO, SEM, programmatic display, video marketing, paid social, Metasearch, CRM strategy, analytics
Notable clients: B&B Hotels Germany, Touriste, Hôtel Monge, Makarem, Superbude
Pricing: Book a demo.
2. Tambourine
Specialization: Integrated commercial strategy and digital marketing for hotels, resorts, and global hospitality brands.
Tambourine is a full-service hospitality marketing firm that builds unified digital marketing strategies to drive revenue, not just awareness. Specializing in hotels, resorts, and destination brands, they deliver cohesive solutions across web design, branding, paid media, and analytics.
Their approach is deeply rooted in commercial strategy, aligning creative execution with performance metrics like occupancy rates, direct bookings, and RevPAR.
Services: Web design, performance media, branding, paid social, analytics, event planning, lead generation, booking optimization, OTA optimization, Metasearch, outlet marketing
Notable clients: Spice Island Beach Resort, Round Hill Hotel & Villas, Lotte New York Palace, Fairmont Scottsdale Princess
Pricing: Contact Tambourine’s team.
3. Amra & Elma
Specialization: Full-service digital marketing and influencer-driven brand growth for hospitality and lifestyle brands.
Amra & Elma is a New York-based hospitality marketing agency built by influencers, not traditional media buyers, which makes them uniquely equipped to grow brands from the inside out.
With deep expertise in public relations (PR) and a track record of helping hospitality, travel, and luxury brands expand reach and boost their bookings, they specialize in integrated, results-focused digital marketing strategies.
Their ability to combine organic social growth with high-performing SEO makes them a go-to partner for hospitality businesses looking to scale fast and stand out in search.
Services: Social media management, influencer marketing, media buying, public relations, SEO, photo production, video production, branding, events
Notable clients: Il Makiage NY, Disney, Hard Rock Café, W Hotels Worldwide
Pricing: Contact the team.
4. Amadeus Hospitality
Specialization: Hospitality technology and marketing solutions that enhance guest experiences and operational performance at scale.
Amadeus Hospitality offers one of the most comprehensive portfolios of hospitality marketing and technology solutions in the industry. Serving hotels, resorts, and travel providers, they combine data analytics, digital tools, and integrated platforms to improve every stage of the guest journey.
Their offerings include CRM, media distribution, and business intelligence, all designed to drive more bookings, enhance customer engagement, and boost operational efficiency.
Services: SEO, paid ads, social media marketing, Metasearch, OTAs for hotels, GDS advertising, email marketing, mobile marketing
Notable clients: Brava Hoteles, Lore Group, Tropicana Las Vegas, La Cantera Resort & Spa
Pricing: Contact Amadeus Hospitality.
5. Screen Pilot
Specialization: Personalized digital experience engineering for hotels and resorts focused on conversion and engagement.
Screen Pilot is a performance-driven hospitality marketing agency that engineers custom digital experiences across the entire customer journey. Their proprietary platform, DBX, brings personalization technology to the hospitality industry, helping hotel brands deliver tailored content based on real-time user behavior.
With services spanning web design, content marketing, digital strategy, and conversion optimization, Screen Pilot enables hotel teams to get more bookings and exceed their key performance metrics.
Services: SEO, PPC digital advertising, social media marketing, content marketing, UX optimization, remarketing, mobile marketing, geo-targeted marketing
Notable clients: Benchmark Hotels, Stonegate Pubs, Marriott International, The Ritz-Carlton
Pricing: Contact Screen Pilot’s team.
6. Net Affinity
Specialization: Direct booking optimization and digital marketing for independent, resort, and group hotels.
Net Affinity is a specialist hotel marketing agency focused on helping independent and resort properties grow their direct bookings with best-in-class technology and conversion-driven digital marketing strategies.
With over 20 years of hospitality expertise, they offer a full suite of services—from high-converting web design and booking engine solutions to performance marketing campaigns tailored to each hotel's goals.
As a 2025 Google Premier Partner, their team brings deep experience in search, social, and analytics, ensuring hospitality businesses increase visibility, improve guest engagement, and maximize ROI with every campaign.
Services: Website design, Metasearch, digital marketing, data and analytics, gift vouchers, smart channel manager/GDS, booking optimization
Notable clients: MHL Hotel Collection, Iveagh Garden Hotel, Horwood House, The K Club
Pricing: Book a demo.
7. Bigeye
Specialization: Full-service creative and performance marketing for consumer-facing hospitality and lifestyle brands.
Bigeye is a strategy-led hospitality marketing company that blends bold creative with data-backed performance to help hospitality businesses grow revenue and brand impact.
With over two decades of experience, they specialize in building integrated campaigns across content marketing, paid media, and brand development, designed to fuel visibility and conversion.
Bigeye’s creative and media strategies have generated over $100M in revenue for their clients, making them a powerful partner for hotel groups, restaurants, and experiential travel brands looking to increase revenue faster.
Services:
- Consumer research (market research, audience personas, etc.)
- Creative (brand naming and positioning, copywriting, brand identity, etc.)
- Content creation (social content, video production, influencer campaigns, etc.)
- Media (SEO, paid social, paid search, programmatic media, etc.)
- Commerce (Amazon strategy, UGC creator content, email and SMS marketing, etc.)
Notable clients: Inscribe Lakeside Living, Mango.org, Luma Leaf, Zesty Paws
Pricing: Contact Bigeye’s team.
8. Bookassist
Specialization: Direct booking technology and digital marketing solutions for hotels focused on conversion and control.
Bookassist is a conversion-focused hospitality marketing company that empowers hotels to reclaim control from OTAs by delivering seamless, frictionless booking experiences. Their tightly integrated stack, which combines website development, booking engine optimization, and digital marketing services, ensures every campaign drives guests directly to bookable offers.
Services: Booking engine, PPC marketing, SEO, social media marketing, web design, Metasearch, GDS
Notable clients: Hotel Acapulco Lloret, Ilusion Hotels & Resorts Group, Grand Hotel Kielce, Hotel Granville
Pricing: Get in touch with the team.
9. The Social Shepherd
Specialization: Social-first creative and performance marketing for hospitality, travel, and lifestyle brands.
The Social Shepherd is a social media agency that merges creative strategy with performance execution across social media, paid media, and influencer marketing.
Known for crafting social-first campaigns rooted in data and brand insight, they help hospitality businesses grow loyal audiences, get repeat business, and drive revenue.
Services: Paid social, paid search, media planning & buying, UGC & paid social video, motion design, influencer marketing, feed optimization & shopping
Notable clients: Godiva Café, Travel, Shindig Festival, Lumene, Vivense
Pricing: Get in touch with the team.
10. O’Rourke Hospitality
Specialization: Tailored digital marketing strategy and web development for boutique and luxury hotels, resorts, and restaurants.
O’Rourke Hospitality is a seasoned hospitality digital marketing agency that helps hotels stand out and scale through smarter, data-driven digital strategy. Whether supporting independent hotels, multi-property groups, or restaurants, O’Rourke creates user-friendly experiences and targeted campaigns designed to convert browsers into loyal guests and elevate long-term marketing success.
Services: SEO, web design & development, PPC campaigns, social media management, email marketing, OTA advertising, Metasearch, reporting & analytics
Notable clients: Crestline Hotels & Resorts, Hotel Zero Degrees, Michael’s Harborside, Sky Rock
Pricing: Contact the team.
Read: How To Choose a Digital Marketing Agency—Key Criteria, Steps, and Tips
How to choose the right hospitality marketing agency
Choosing a hospitality marketing company is about finding a team that can drive real business results in the hospitality industry. That means increased bookings, higher occupancy rates, stronger guest loyalty, and better control over your margins.
Here’s how to evaluate your options like a revenue-minded operator:
Step 1: Define what success looks like to you.
Before you review any portfolios or hop on discovery calls, you need to know what you’re aiming for. Success in the hospitality field isn’t one-size-fits-all—it could mean increasing occupancy rates, lifting average daily rate (ADR), building guest loyalty, or cutting dependency on online travel agencies (OTAs).
Ask your team:
- What are our biggest marketing gaps today: visibility, conversion, or retention?
- Which metrics matter most to us: direct bookings, loyalty signups, or repeat customers?
- How will we measure success internally, and how often will we review it?
Internal red flags:
- Focusing only on vague goals like “better marketing” or “more awareness.”
- No clear link between marketing activity and revenue-driving KPIs.
- Misalignment between leadership and marketing on what success actually means.
Step 2: Ask for industry-specific case studies.
A generalist marketing agency might show results in e-commerce or tech, but hospitality marketing has its own playbook. Ask for proof they’ve driven revenue for hotels, resorts, or restaurants similar to yours.
Ask the agency:
- Have you worked with hospitality brands like ours?
- What results did you deliver: more bookings, higher RevPAR, better review scores?
- Can we speak to past clients in the hospitality industry?
Red flags:
- No relevant case studies or only vanity metrics (impressions, likes, shares).
- Generic success stories without channel or revenue breakdowns.
- Overpromising results without backing them up.
Step 3: Evaluate channel expertise.
The right hospitality marketing company should know how to work across all the right channels: Google Hotel Ads, Tripadvisor, local SEO, paid media, and even OTA optimization. You’re not hiring a team just to post on Instagram.
Ask the agency:
- What’s your experience with high-intent platforms like Google and Tripadvisor?
- How do you approach local SEO and map-based discovery?
- Can you help optimize listings across OTAs while building our direct booking funnel?
Red flags:
- One-size-fits-all strategies with no travel-specific channel expertise.
- No understanding of platform algorithms or OTA integrations.
- Lack of a multi-channel strategy tailored to your target audience.
Step 4: Understand creative and content capabilities.
Content isn’t just fluff in the hospitality sector—it’s how you inspire desire in potential customers. You need a team that can create compelling visuals, run influencer marketing campaigns, and build a consistent, differentiated brand identity.
Ask the agency:
- Do you provide content creation, video marketing, and brand photography?
- What’s your process for creating a strong creative strategy for travel brands?
- How do you tailor content to seasonal trends and guest expectations?
Red flags:
- Overuse of stock photos with no original assets.
- No understanding of emotional storytelling or hospitality-driven content.
- Outsourced content with little brand alignment.
Step 5: Ask about their booking funnel and attribution.
Pretty ads mean nothing if they don’t convert. A strong hospitality agency should connect every effort to key performance indicators (KPIs), whether it’s an increase in new guests, repeat bookings, or on-site revenue.
Ask the agency:
- How do you track success across the digital strategy funnel?
- What attribution model do you use to tie campaigns to revenue?
- Can you show how past campaigns increased direct bookings or retention?
Red flags:
- No clear attribution models or reliance on vanity metrics.
- Unclear path between ads and revenue-generating actions.
- No analytics stack or reporting cadence.
Step 6: Review the contract structure and ownership.
You don’t want to get locked into long-term retainers that don’t scale, or worse, lose access to your own assets. Understand what’s in-house, what’s outsourced, and what you actually own.
Ask the agency:
- Who’s on your team vs. outsourced partners?
- Will we retain rights to all creative assets and ad accounts?
- How flexible is your scope and pricing structure if our needs change?
Red flags:
- Limited access to performance data or platforms.
- Agencies that "own" your website, CRM, or assets.
- Rigid contracts with little room to test or pivot.
Read: How to Outsource Your Marketing Team in 2025
Hospitality marketing agency pricing: What to expect
Hiring a hospitality agency is a serious investment, but when done right, it’s one that can deliver real revenue gains. The key is understanding what you’re paying for, what results to expect, and where hidden costs might creep in.
Here’s a breakdown of typical pricing in the hospitality field, depending on the scope of work:
Website development + branding: $10K–$50K/month
A professional website development project, paired with strong branding, lays the foundation for your digital presence. This price range usually includes:
- Custom web design tailored to guest experience and mobile booking behavior.
- Visual identity and brand strategy (logo, typography, tone of voice).
- UX work that streamlines the booking process and highlights amenities.
- Initial SEO setup to improve search results and site visibility
Larger projects with more pages, localization, or multilingual components fall at the higher end (or may exceed $50K/month). If the agency also offers compelling visuals like video or photoshoots, expect additional creative fees.
SEO + SEM retainers: $3K–$15K/month
Ongoing digital strategy for search marketing involves two things:
- SEO to boost organic traffic through content marketing, technical optimization, and link building.
- SEM (like Google Hotel Ads or Meta search campaigns) to capture high-intent traffic in real time.
These monthly retainers typically include:
- Keyword research and content strategy tailored to your target audience.
- Campaign management and A/B testing for paid search.
- Local SEO projects for hospitality businesses reliant on foot traffic.
Higher rates are common if you’re targeting competitive markets or managing multiple properties.
Social media + influencer marketing: $5K–$20K/month
Great social doesn’t just look good; it drives new guests and builds brand trust. A robust social media management and influencer marketing package may include:
- A monthly content calendar, including platform-specific assets.
- Paid social media campaigns across Facebook, Instagram, and TikTok.
- Collaborations with influencers tied to travel niches and seasonal trends.
- Monitoring, engagement, and online reviews tracking.
Budgets increase with influencer scope, asset production, and multichannel ad spend.
Loyalty + CRM programs: $5K–$30K/project
Driving repeat customers to your hospitality business takes systems. Agencies specializing in CRM development and loyalty strategy usually offer:
- Custom guest segmentation and automated email flows.
- Email marketing templates and referral programs.
- Loyalty program design that ties into your booking platform or property management system (PMS).
- Tools to drive customer engagement and maximize customer lifetime value (CLV).
Complex integrations, multiple properties, or multilingual workflows can push pricing higher.
Full-service growth retainers: $20K–$50K+/month
A full-service hotel marketing agency or hospitality marketing company that handles everything—paid media, SEO, content, creative, CRM, and analytics—will often operate under large monthly retainers. These usually include:
- Strategy, execution, and reporting across all channels.
- A dedicated team including a strategist, designers, ad specialists, and developers.
- Deep reporting tied to KPIs like ADR, RevPAR, and direct bookings
While this is the most expensive option, it can be worthwhile for high-growth brands needing a unified strategy across departments.
Hidden fees to watch out for
Even the best agencies sometimes bury costs in the fine print. Before you sign, ask about:
- OTA integration fees (for syncing with Booking.com, Expedia, etc.)
- Platform or software tools that aren’t bundled into the retainer (like CRM platforms, analytics dashboards, or creative libraries)
- Custom creative or content creation costs not included in standard deliverables
These extras can add thousands of dollars to your monthly budget (without clear ROI) unless carefully managed.
Agency vs. freelancer vs. on-demand talent
Whether trying to increase bookings or build a long-term marketing strategy, how you staff your marketing department matters just as much as what you do. However, the right approach depends on your goals, your internal bandwidth, and how fast you need to move.
Here’s a breakdown of the three most common ways hospitality businesses hire marketing help and how each model stacks up:
When to choose MarketerHire instead
Hiring a full-service hospitality marketing agency makes sense if you need broad, long-term support and have the budget to match. But sometimes, you don’t need the whole agency machine; you just need one or two experts who can hit the ground running and solve your problems fast.
Here’s when MarketerHire is often the smarter, leaner choice:
- You’re rebranding and need a seasoned content or creative strategist.
Whether you’re repositioning a boutique hotel or refreshing your restaurant’s brand identity, MarketerHire can match you with a brand strategist or content expert who’s built hospitality brands from the ground up without dragging out the timeline or bloating the budget.
- Your paid campaigns are underperforming, and you need a Meta or Google Ads expert.
If you’re struggling to see ROI from your paid media spend, hire a proven ad specialist who knows how to optimize digital strategy for direct bookings, not just impressions. Many of MarketerHire’s experts are Google Premier Partners or Meta Business Partners.
- You want to grow direct bookings without bloated retainers.
Skip the $25K/month retainers and plug in a fractional expert who can build or optimize your booking process, improve your SEO, and drive results without paying for unnecessary overhead.
- You’re opening a new location or launching season-specific offers.
Time-sensitive campaigns require agility. With MarketerHire, you can quickly hire a content marketer, email marketing pro, or social media manager who can help you hit the market fast, build buzz, and fill rooms.
- You’ve got a lean in-house team and need flexible, channel-specific support.
Instead of overloading your existing staff, bring in a hospitality marketing specialist to lead content creation, run influencer outreach, or manage social media without the hassle of hiring full-time.
- You want to test a new channel before committing big.
Not sure if influencer marketing, SMS, or loyalty programs are worth the spend? Test it with a trusted expert who knows the hospitality industry and won’t tie you to a 12-month contract.
- You’ve worked with agencies before and ended up doing most of the work yourself.
MarketerHire’s talent integrates directly with your team. That means no bloated decks and no outsourced mystery teams. Just real marketers doing real work, measured against your KPIs.
