Pay-per-click (PPC) advertising can drive highly targeted traffic fast—but it can also burn through your budget just as quickly if not managed well. Many businesses start with in-house teams or big-name agencies, only to see lackluster results and wasted ad spend.
That’s where specialized PPC agencies come in. They run effective ads by refining audience targeting and continuously optimize to ensure every dollar works harder for you. But which paid search marketing partner is the best fit for your needs?
Let's find out.
What is a PPC agency?
A PPC agency is a team of digital ad specialists focused on paid advertising. They run and optimize ad campaigns on platforms like Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, and Bing—constantly tweaking bids, targeting, and creatives to get the best return on ad spend (ROAS).
Unlike a full-service marketing agency, a PPC agency doesn’t spread itself thin across every marketing channel. Its sole focus? Making sure your ad dollars actually work. If your current campaigns are underperforming or you're burning budget without seeing real results, a PPC agency steps in to fix, optimize, and scale.
How PPC agencies differ from traditional digital agencies
Key services provided by PPC agencies
Here’s how a PPC agency makes your PPC campaigns work for you:
- Paid search (Google ads, Bing ads): Make sure your business shows up when people search for what you offer. Expect expert keyword targeting, bid management, and ad copy that drives conversions, not just clicks.
- Paid social (Facebook, Instagram, LinkedIn, TikTok ads): Craft scroll-stopping ads tailored to each platform, using audience insights to get your brand in front of the right people at the right time.
- Display and retargeting: Ever browsed a website and later saw its ads everywhere? That’s retargeting. A PPC agency keeps you top of mind of your target audience [with smart retargeting strategies that bring back potential customers.
- Landing page optimization: Clicks don’t mean much if visitors don’t convert. Great PPC agencies fine-tune landing pages—adjusting headlines, layouts, and calls-to-action to boost sales and leads.
Top PPC Agencies to Consider (2025)
1. MarketerHire
💡 Best for: Startups, SMBs, and companies that need expert PPC talent without long-term agency contracts.
With MarketerHire, you can skip the bloated retainers and slow-moving agencies. The marketing talent marketplace connects you directly with top-tier PPC freelancers who’ve been rigorously vetted. These experts specialize in:
- Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads
- Scaling ad accounts with proven ROAS strategies
- Landing page CRO and funnel optimization
- Custom-tailored paid media strategies
Here's what Sofie Westlake, Head of Marketing at Quartix, has to say about her hiring experience through MarketerHire:
“Without José, we wouldn’t have been able to get our PPC performance to the level it’s at today. He’s been amazing to work with, helping greatly improve the return on ad spend through offline conversions."
And since you hire on-demand, you pay only for what you need. This makes it a cost-effective alternative to traditional PPC agencies. This arrangement is also mutually appealing: brands love the flexibility and speed, and freelancers appreciate the structured, high-quality matchmaking process.
When to choose MarketerHire: You want senior-level PPC expertise and skills without the overhead of a traditional agency.
Read Further: Introducing MarketerHire for Agencies
2. Directive Consulting
💡 Best for: B2B SaaS and enterprise companies that want a revenue-driven PPC strategy.
Think of Directive Consulting as a strategic PPC partner focused on turning clicks into qualified revenue. It goes beyond basic campaign management, using data-driven conversion rate optimization (CRO), demand capture, and full-funnel tracking to maximize ROI.
The agency's proprietary Customer Generation Methodology ensures that every ad dollar contributes to meaningful growth. Past clients praise Directive Consulting's deep understanding of high-ticket customer acquisition and its ability to align paid media with ABM and sales strategies.
When to choose Directive Consulting: You want a PPC agency that understands B2B SaaS growth and can integrate paid campaigns with ABM and sales teams.
Read Further: Outsource PPC: How To Find and Work With PPC Management Services
3. Level
💡 Best for: Mid-to-large businesses that need a full-service PPC team with a data-first approach.
Level is known for aggressive PPC scaling strategies with a strong focus on ROI. It takes a data-driven approach to optimize Google Ads, YouTube Ads, and paid social marketing. All while running extensive A/B testing and funnel analytics. The overall approach is very hands-on, refining every stage of the funnel.
When to choose Level: You need a data-first agency that actively improves performance and drives incremental revenue growth.
4. KlientBoost
💡 Best for: Brands that need a performance-driven PPC agency with a strong creative edge.
KlientBoost combines PPC expertise with high-converting design and relentless testing. Beyond running ads, they optimize landing pages, refine conversion paths, push creative strategies, all of that to improve results. Specializing in ecommerce, lead generation, and B2B PPC, they use data and experimentation to drive better ROAS. Clients love their proactive approach, clear communication, and ability to function like an extension of their team.
When to choose KlientBoost: You want an agency that prioritizes both creative and performance.
Read Further: How to Structure a High-Performing Paid Search Marketing Team
5. Disruptive Advertising
💡 Best for: Businesses that want an ROI-obsessed agency with deep expertise in Google & Meta Ads.
Disruptive Advertising's PPC approach is simple: test, optimize, and scale. It manages large-scale Google and Meta Ads campaigns, relentlessly refining ad creatives, audience segmentation, and bidding strategies to squeeze the most out of your budget. The agency is also known for granular account audits and aggressive budget reallocation strategies to eliminate wasted spend.
When to choose Disruptive Advertising: You have an existing ad account but need experts to take over and optimize it for better efficiency and scale.
Read Further: Hire a PPC Expert to Manage Paid Marketing in 2025
6. JumpFly
💡 Best for: Ecommerce brands looking for Google Ads, Amazon Ads, and Shopping Campaign specialists.
JumpFly is one of the most well-regarded PPC agencies for eCommerce brands, with deep expertise in Google Shopping, Performance Max, and Amazon Advertising. It helps your brand scale ad spend profitably by optimizing product feeds and audience targeting, among other things. Note you pay for flexible month-to-month contracts, meaning if you don’t see results, you’re not locked in.
When to choose JumpFly: You’re an ecommerce business that wants PPC experts dedicated to scaling your product sales.
Read Further: Hiring a PPC Expert? Look for These 13 Skills
7. Tinuiti
💡 Best for: Enterprise brands needing an omnichannel PPC strategy across search, social, and retail media.
Tinuiti is one of the biggest independent performance marketing agencies, running large-scale ad accounts across multiple social media platforms, Google, Amazon, and even Connected TV (CTV). You get a full-funnel approach to paid media, where search, social, and programmatic advertising work together in a data-driven strategy.
The agency offers advanced attribution modeling and handles large-scale budgets, but some clients have reported mixed results, so make sure it's the right fit for your needs.
When to choose Tinuiti: You're a large-scale enterprise with significant ad spend and need a full-funnel PPC strategy.
Read Further: 35 Best PPC Tools to Manage Ad Campaigns in 2025
What to look for in a PPC agency
Selecting the right PPC agency is crucial for maximizing your advertising investment. Here are the key factors you should consider:
Proven track record
A legitimate PPC agency should have case studies that show measurable results. Not vague claims like “we improve ad performance.” For instance, a strong agency might showcase how they scaled an ecommerce brand’s ROAS from 2.5x to 6x in three months by restructuring the account and improving creative testing.
What to look for:
- ROAS improvements of at least 3x-5x in industries similar to yours.
- CPA reductions of 30%+ from campaign optimizations.
- Lift in conversion rates (think: a 50% increase from CRO and ad testing).
Red flag: Agencies that provide only vanity metrics like impressions or clicks without linking them to tangible business outcomes.
Platform expertise
Not every PPC agency is skilled across all ad platforms. A true specialist understands platform-specific bidding strategies, ad formats, and audience segmentation.
What to look for:
- Google and Bing ads: Do they leverage Smart Bidding, Performance Max, and audience layering?
- Meta ads (Facebook and Instagram): Do they run advantage+ campaigns, CBO (Campaign Budget Optimization), and dynamic creatives?
- LinkedIn ads: Do they use high-intent targeting for B2B, InMail ads, and lead gen forms?
- TikTok and YouTube ads: Do they specialize in short-form video engagement and algorithmic optimization?
Red flag: Agencies that claim to specialize in all platforms but lack deep experience, certifications or case studies to substantiate their expertise.
Data and AI integration
PPC is no longer about manual bid adjustments. You want someone who knows how to leverage PPC tools, A, and automation to drive the best results. Think: custom algorithms that adjust bids based on real-time consumer behavior.
A strong PPC agency should be using:
- AI-powered bid strategies (e.g., implementing Google’s Smart Bidding (Maximize Conversions, Target ROAS)?)
- Predictive analytics (e.g., using historical data to adjust ad spend in real time?)
- Advanced A/B testing (e.g., testing ad creatives, landing pages, and audiences at scale)
- Real-time dashboards (e.g., offering transparent performance tracking with live data feeds)
Red flag: Agencies that manually optimize ads once a week instead of using real-time, automated adjustments.
Pricing and contracts
PPC agencies use different pricing models, but you should avoid rigid contracts that lock you in for 6-12 months without performance guarantees.
Standard PPC agency pricing options are:
- Hourly rates: The going hourly rate for PPC management in the U.S. is $100–$149, but rates can vary based on region and expertise. You can also set up retainers, which can range between $3,000–$10,000 monthly.
- Percentage of ad spend: Some agencies charge a percentage of your total ad spend, which can vary based on the campaign's complexity and budget. Best for growth-stage businesses.
- Flat fees: A fixed monthly fee, typically ranging from $5,000–$25,000, that covers all PPC management services, which makes costs more predictable.
For example, many PPC agencies take 10-20% of ad spend, meaning if you’re spending $100K monthly, you’re paying $10K–$20K in fees. Some agencies offer hybrid models that include performance incentives.
Red flag: Agencies that require 6-12 month commitments upfront with no exit options based on performance.
Scalability
If you plan to scale from $10K monthly in ad spend to $100K monthly, your PPC agency must be able to handle the growth. Look for:
- Experience managing high ad spend. Have they scaled accounts to $500K+ monthly budgets profitably?
- Multi-platform expansion experience. Can they move beyond Google & Facebook to LinkedIn, TikTok, or Amazon?
- Cross-channel attribution. Do they track customer journeys across search, social, and programmatic ads?
Red flag: Agencies that only handle small accounts and struggle with larger budgets.
Read Further: How to Structure a High-Performing Paid Search Marketing Team in 2025
Where to find the best PPC experts
A digital marketing agency isn't your only option for PPC management. While they offer structured teams, they also come with high retainers, rigid contracts, slower response times, all of that. If you need more flexibility and better control over your ad spend, hiring a freelance PPC expert can be a smarter move.
An outsourced marketing team often has the same expertise as agency teams—without the big price tag. Plus, you get faster turnaround times and direct communication. The tricky part? Finding a reliable expert who knows how to scale campaigns and maximize ROAS.
That’s where MarketerHire steps in. We can connect you with pre-vetted PPC professionals who specialize in Google Ads, Meta Ads, LinkedIn, and more. No long-term contracts, no bloated fees—just true specialists and fractional CMOs when you need it.
Find a vetted PPC expert on MarketerHire and start optimizing today.