How to Structure an Effective Email Marketing Team

Ellie Stamouli

Complete Guide To ESP Integration With Klaviyo

Jon Weberg

Google Analytics for Email Marketing

Jenny Tuckfelt

Email Marketing Analytics: 14 Must-Track Metrics

Jenny Tuckfelt

8 Best Practices for Optimal Email Deliverability in 2023

Email deliverability, or the rate at which your emails arrive in inboxes, is vital to cultivating a valuable and lucrative audience list and getting the most out of your campaigns.

Alice Giuditta

All Things Trigger Emails: 8 Great Examples, Best Practices, and How to Monitor Performance

Jenny Tuckfelt

Why Email Marketing Deserves Another Chance

Over 30% of marketers seem to think email is an underrated channel for e-commerce marketing. But why is it undervalued, and how could marketing teams start using email to its full potential?

Kelsey Donk

The 15 Best Email Marketing Tools, According to Expert Email Marketers

Email marketing tools can mean anything from full-blown email marketing platforms with CRMs and marketing automation to more specialized deliverability tools. This article walks through the best paid and free email marketing software in 2022.

Camille Trent

6 Signs It’s Time to Hire an Email Marketer

If your emails are going to spam... that's a pretty strong sign. But there are subtler signs an expert could take your email program to "the next level of growth," according to our panel of experts.

Kelsey Donk

7 Skills Expert Email Marketers Need (+4 Nice-to-Haves)

Everyone can send an email, but expert email marketers can create lifecycle campaigns, write copy, automate strategically — and even dabble in deliverability.

Kelsey Donk

What Marketers Get Wrong About Email, According to Media’s Newsletter Guru

“It’s much easier to find brands doing a bad job than brands doing a good job,” says Dan Oshinsky, who's launched newsletters for the New Yorker and BuzzFeed.

Mae Rice

Klaviyo or Mailchimp: Which One’s Right for Your Marketing Tech Stack?

We asked email marketing experts Chase Dimond and Ellie Stamouli to talk us through the pros, cons and ideal use cases for these two leading email softwares.

Kelsey Donk