With a new year comes new opportunities to draw shoppers into your eCommerce site. If attracting more customers and boosting sales is part of your 2023 goals, you may be thinking of new ways to engage.
Conversational shopping can help your site perform better and increase your conversion rate - and by using an AI solution to implement it, you don’t need to augment your staff with new or expanded team dedicated to customer service. A tool like Rep is the solution you need to get started in a few easy steps.
Meet Rep: What is it and how does it work?
Rep enables brands with conversational artificial intelligence on their website, making the customer shopping experience more enjoyable and personalized.
Using the most advanced solutions for conversational commerce, the rep chatbot engages with site visitors to answer questions and make product recommendations to increase the likelihood that a visitor will make a purchase.
Rep's AI technology mimics the behavior of brick-and-mortar sales clerks but in a digital environment.
This enables merchants to maximize their marketing budget by saving soon-to-be-lost traffic and turning them into customers. This technology is powerful and can be used in several ways.
Rep’s 4 proprietary solutions:
- Proactively seeking disengaged visitors, helping them shop
- Guiding visitors to find the best matching product(s) for them
- Answering specific product-related questions in real-time
- Closing the deal all the way to checkout (and upselling additional coordinating products)
Now, brands can effectively build, customize, market, and monetize conversational commerce. The technology allows brands to connect directly with shoppers to increase trust, which leads to additional sales. By going through the conversation, shoppers can more easily find (and purchase) what they’re looking for and the business can make better decisions based on a real-time understanding of their customers' wants and needs.
How does Rep help increase revenue?
1. Identify (and approach) disengaged visitors before they leave
Rep is designed to get a store visitor's attention before they leave. The AI is able to identify customers who are about to exit the site based on their behavior - and engage them before they go. For example, when a shopper sits idle on the website or online storefront, a chat window pops up to say they love visors from (insert city) or some other attention-grabbing conversation starter and asks how they can help. By engaging with the virtual assistant, the user can quickly resume shopping and is more likely to make a purchase.
Image: Bustedtees website with open chat window greeting a visitor and asking how it can help.
2. Recommend best-match products for individual customers
In an online store with a number of categories and products, Rep guides shoppers to exactly what they need and fast. The chat pops up and asks visitors what they’re looking for and guides them to the exact product and the right size. It can suggest additional complementary products to increase the number of units per transaction and customer spend.
If you sell clothes, for example, Rep’s AI can help your customers find the perfect pants to go with the top they’ve added to their cart. If you sell shoes - maybe Rep offers a coordinating pair of socks or shoelaces?
Image: Herbaly Virtual Assistant guides a site visitor to tea and helps refine the search results based on health benefits.
3. Answers product-specific questions to entice customers to complete a purchase
For customers who are hesitant to purchase or need more information to complete a transaction, Rep can help by providing information when customers need it most. This means a potential customer will have access to information that they would have otherwise had to search for or wait for a response from a support person to get in just seconds (as opposed to minutes or hours). This can reduce barriers to making a purchase and help you increase your conversion rate while decreasing abandoned carts.
See Rep in action
While it would be easy to talk more about how Rep works, it's better to see for yourself. The Rep team and their satisfied clients such as Underoutfit, Ritual Zero Proof, DirectBed, and Poly & Bark have a library of case studies that demonstrate how you can scale your revenue and growth on your ecommerce site using Rep’s technology.
Underoutfit increased its conversion rate by 315%
Underoutfit’s website was designed to beautifully show off its products. But, the product descriptions were lacking in some of the critical information customers needed to understand fit and sizing.
This led to potential customers spending a considerable amount of time looking at products and hesitating to make a purchase. As a small and mighty team of 2, Underoutfit did not have the capacity to provide customer support to all of the site’s visitors, so they engaged Rep for help.
By leveraging Rep’s capabilities, Underoutfit was able to provide customers with a better shopping experience. The chatbot was answering questions proactively and recommending products that would work best for each visitor. Customers didn’t have to wait for an email response in order to have the details they’d need to make a purchase. This new shopping experience led to a 315% increase in their conversion rate and a 7% increase in their average order value.
Ritual, a Zero-proof spirits brand leveraged Rep and Klaviyo together to increase their conversion rate 5x
Ritual was having challenges getting visitors to their website to become paying customers. They knew that the issue was somewhere along the path from the product page to the checkout cart. They enlisted the help of Rep to guide customers through the buying process. This included pulling up tasting notes and reinforcing that the products were really alcohol-free. As a result, sales began to increase. By integrating with Klaviyo, Ritual saw a 25% increase in their conversion rates from email to same-session purchases.
How can Rep help YOUR business?
If you’re looking to smooth out your customer journey and help site visitors become happy customers Rep may be the solution that you need.