How to Hire a B2B Marketing Expert in 2025

As your business grows, your marketing strategy should grow along with it—and so should your marketing team. However, you don’t need another generalist; you need a specialist who understands how to drive revenue growth in the B2B world, without the guesswork. 

Yet finding the right specialist isn’t as straightforward as running a job ad. 

Maybe you’ve worked with agencies or burned through multiple channels, only to watch results stall. That’s a sign that you need a dedicated B2B marketing expert for business development—someone who can shape a practical plan to generate leads and see it through without getting lost in the weeds.

This guide walks you through exactly how to define the role you need, spot and steer clear of the wrong candidates, vet professionals based on real experience, and use MarketerHire to find a pre-vetted B2B marketing professional who can spark real traction for your company.

What is a B2B Marketing Expert?

A B2B marketing expert isn’t just a catch-all title. It’s someone who understands the important aspects and nuances of reaching and converting business buyers. 

In many cases, leaders assume they need “just a B2B marketer,” when the real need might be a demand generation specialist, a content strategist, or even a growth-focused product marketer. Whatever the title, the main issue lies in bridging big-picture thinking with hands-on execution for lead nurturing and customer acquisition.

Here are the core responsibilities you can expect from a B2B marketing specialist, be it a marketing consultant or a marketing director:

1. Go-to-Market strategy

A good B2B marketer defines the approach you’ll take when bringing your product or service to new audiences. They research market segments, analyze potential customer pain points, and chart a path to maximize early traction. 

Their plan addresses how to position your solution, what marketing channels to prioritize, and how to differentiate yourself from competitors. 

Ultimately, this strategy becomes the roadmap that aligns your entire organization, from marketing to sales to product teams, to drive more sales.

2. ICP + messaging alignment

Identifying your Ideal Customer Profile (ICP) is crucial to any B2B marketing effort. 

Your marketer digs into demographic, firmographic, and behavioral data to pinpoint who fits your product best. Then they craft messaging that resonates with these audiences. 

They establish core value propositions, angles that speak directly to your challenges, and talking points for sales teams. This alignment ensures that every outreach or campaign speaks directly to the right people with the right message.

3. Campaign creation and execution

Once the marketing strategy and messaging framework are in place, a B2B marketer moves on to building campaigns that address specific goals—whether that’s generating awareness, lead generation, nurturing leads, or boosting conversion rates. 

They’ll develop content, coordinate creative assets, and schedule launch timelines. They also oversee execution, adapting on the fly as data rolls in. This mix of creativity and data-driven optimization keeps campaigns aligned with your broader business objectives.

4. Performance reporting (CAC, SQLs, Pipeline)

Numbers matter. An expert B2B marketer tracks everything from Cost of Acquisition (CAC) to Sales-Qualified Leads (SQLs) to growing the pipeline. They set up reliable analytics and reporting structures so stakeholders always know whether campaigns are working. 

If they see an underperforming channel, they’ll allocate budgets elsewhere. If CAC is too high, they’ll refine targeting or adjust messaging. The end goal is clear: predictable data that ties marketing efforts to actual revenue.

5. Sales enablement and SDR support

Marketing doesn’t end with lead generation—it extends into helping sales teams close deals. A capable B2B marketer develops collateral like pitch decks, one-pagers, email templates, and case studies that match your buyer’s journey. 

They can also train sales reps and SDRs on messaging nuances, so every conversation reinforces the brand and addresses buyer concerns head-on. This collaboration means fewer dropped leads and a smoother path to conversion.

6. Multi-channel orchestration (SEO, email, paid, events, ABM)

In B2B marketing, one channel rarely does the trick. Your marketer oversees everything from SEO (to capture intent) to paid ads on platforms like LinkedIn or Google (to reach targeted audiences), plus email marketing, webinars, live events, and account-based marketing (ABM). 

They ensure each channel complements the others, with cohesive messaging and consistent brand identity. They balance reach and relevance, meeting potential customers where they are most likely to engage.

Read: 1st, 2nd, and 3rd party intent data for B2B lead gen

MarketerHire Insight

MarketerHire connects businesses like yours to pre-vetted experts from world-class companies such as Airbnb, Coca-Cola, and Uber. 

Rather than matching you with a generic “B2B marketer,” we tap into specialists—like demand gen leads, ABM strategists, or RevOps pros—who fit the exact role you need. 

This approach ensures that your next marketing hire, ideally a thought leader, can tackle every stage of the job, from marketing strategy to execution, without missing a beat.

What to Look For in a B2B Marketing Expert

It’s easy to get swept up in buzzwords and flashy portfolios, but not everyone who claims to be a B2B marketer can actually deliver results. You need someone who has walked the walk: building real strategies, launching campaigns that resonate with business buyers, and tying results to measurable business growth. 

Here are the key elements to look for:

1. Proven track record with similar business models

A marketer who’s driven sales for a company like yours is already equipped to hit the ground running. 

For instance, if you run a SaaS platform, look for someone who’s scaled subscription-based services in the past—maybe they boosted monthly recurring revenue (MRR) by 40% within a year or oversaw an expansion strategy that moved a product from SMB to mid-market. If your company is a marketplace, make sure they’ve navigated the complexities of a two-sided market and understand how to balance supply and demand.

Dig into the specifics of what they’ve done. Did they simply run ads for an existing product, or did they define the entire go-to-market plan? Did they focus on vanity metrics (like high click-through rates) or aim for the outcomes that matter (like lead-to-customer conversions, pipeline growth, or churn reduction)? 

The more concrete their previous wins, the clearer it will be how they might replicate success in your business.

2. Familiarity with your tools

Modern B2B marketing stacks can include HubSpot, Salesforce, ZoomInfo, or a host of analytics and automation platforms. An expert who already knows your marketing technology can start making an impact on day one. They won’t need time-consuming onboarding to figure out basic navigation or reporting, and they’ll know how to tweak settings for maximum ROI. 

During interviews, ask them to walk you through a real example of how they used a specific tool to solve a marketing or sales challenge. These details reflect hands-on experience, not just surface-level knowledge.

3. Ability to build messaging frameworks (not just campaigns)

Throwing together a one-off campaign isn’t enough. Real B2B pros focus on messaging frameworks that speak directly to your ICP.

They start by digging deep into your ICP—mapping out pain points, desired outcomes, and specific triggers that lead your buyers to search for a solution. From there, they’ll articulate the problem your product solves, the unique value it brings, and how your message should evolve across the buyer journey. 

This framework underpins all marketing efforts—email sequences, landing pages, event promotions—so everything feels cohesive rather than piecemeal.

4. Clarity on funnel logic and measurement plans

A strong B2B marketer doesn’t just talk about leads in a generic sense. They break down the funnel stages—awareness, consideration, decision—and outline exactly which metrics matter at each point. 

For example, at the awareness stage, they could focus on cost-per-click (CPC) and site engagement. By the time leads are in the consideration stage, metrics like marketing qualified leads (MQLs) and engagement on middle-funnel content come into play. In the decision stage, they’ll zero in on sales qualified leads (SQLs), pipeline creation, and final conversion rates.

Ask your potential marketer how they’ve measured performance in past roles and how they’d map those demand gen metrics to your sales cycle. Also, ask how they’ve diagnosed and fixed funnel drop-offs for previous clients. Their answers will reveal how deeply they understand funnel progression—and whether they can spot problems and propose solutions quickly.

5. Cross-functional experience with sales, product, and ops

Gone are the days when marketing sat in a silo, churning out leads without coordinating with the rest of the organization. Now, B2B marketing thrives on tight alignment: sales needs to know the right messaging, product teams need feedback on user pain points, and ops teams need consistent data flows to ensure accurate reporting. 

So, look for a marketer who has worked on cross-department projects. Maybe they reorganized a sales enablement process by creating a shared Slack channel for marketing and sales to swap insights, or they worked with the Product team to plan a new feature launch. 

These projects demonstrate they know how to operate within a modern B2B environment.

6. Reliance on proven frameworks

One of the best ways to spot a seasoned B2B marketer is to ask about the frameworks they trust, e.g. “Jobs to be Done” for understanding the reasons behind customer decisions, a three-layer funnel approach that separates top-of-funnel brand awareness from mid-funnel education and bottom-funnel conversion, or pain-stage messaging that evolves based on how aware (or unaware) a potential buyer is of their problem.

When they mention a framework, follow up: “How have you applied that methodology in past campaigns, and how did it improve outcomes?” If they can walk you through a concrete case—maybe using a three-layer funnel to systematically increase lead quality and shorten sales cycles—it’s a strong indicator that they’re not just name-dropping buzzwords. 

They’re applying structured thinking to real business problems, and that mindset can help you keep marketing efforts on track, especially when competing priorities come into play.

B2B Marketing Expert Roles & Responsibilities

It helps to understand the different professional services that exist under the B2B marketing umbrella. Each role carries its own set of tasks and priorities, so identifying which one aligns best with your goals makes the hiring process far more straightforward. Below are some of the most common roles you’ll encounter:

1. B2B Demand Generation Lead

A Demand Generation Lead focuses on building a steady pipeline of quality leads and ensuring the top of your funnel isn’t just full, but also primed for conversion. Their approach is often data-driven, focusing on how many leads move through each stage of your funnel and which channels bring in the highest-quality prospects. 

Key responsibilities 

• Develop holistic strategies to capture and nurture leads across multiple channels (paid, organic, email, etc.).
• Define lead scoring criteria in collaboration with sales, ensuring only the most qualified leads are passed on.
• Monitor key metrics such as MQLs, SQLs, and CAC to fine-tune campaign efforts.
• Coordinate with sales and marketing ops to streamline lead handoff and measure downstream performance.

2. B2B Growth Marketing Manager

A Growth Marketer blends marketing tactics, product insights, and user psychology to increase product adoption and find scalable ways to drive growth. Often, they’ll spearhead experiments that challenge conventional marketing norms, looking for innovative approaches that set you apart from competitors.

Key responsibilities 

• Experiment rapidly with new channels and campaign ideas, often using A/B testing to validate assumptions.
• Implement growth loops that drive organic referrals, upsells, and expansions.
• Collaborate cross-functionally with product and engineering teams to improve user onboarding and reduce churn.
• Track cohort-based metrics (e.g., retention rate, lifetime value) to highlight sustainable business growth drivers.

3. B2B Content Strategist

A B2B Content Strategist is the guardian of your brand’s narrative and how that story unfolds across multiple channels. It’s not just about blogging for SEO, though that’s often part of the job. It’s about creating a unified messaging framework that resonates with your target audience at every touchpoint, from top-of-funnel awareness pieces to bottom-of-funnel case studies that seal the deal.

Key responsibilities 

• Build messaging frameworks tailored to buyer personas and pain points.
• Develop editorial calendars for blogs, whitepapers, case studies, and more.
• Oversee content distribution strategies across social media, email, and partner channels.
• Align content performance metrics (e.g., engagement rate, time on page) with broader objectives.

Read: B2B Fractional CMO—Breaking Down the Role and the Hiring Process

4. Account-Based Marketing (ABM) Specialist

Rather than casting a wide net, an ABM Specialist zeroes in on specific high-value accounts, customizing every outreach to those prospects’ unique problems and goals. They focus your resources where you’ll generate the biggest returns. This is especially valuable if your target market is made up of enterprise-level clients or a small group of well-defined prospects.

Key responsibilities 

• Identify and segment target accounts, often in tandem with sales and account executives.
• Personalize outreach and messaging for each account, using industry-specific pain points and use cases.
• Orchestrate multi-channel touchpoints—email, direct mail, LinkedIn ads, events—to engage and nurture key stakeholders.
• Track metrics and KPIs like account engagement, pipeline velocity, and deal size to prove ABM ROI.

Read: Our Favorite KPIs For B2B Account-Based Marketing

5. Revenue Operations (RevOps) Specialists

A RevOps expert aligns your marketing, sales, and customer success teams so everyone shares the same data, goals, and processes to better serve clients. They ensure your CRM, automation platforms, and analytics tools talk to each other without a hitch. By doing so, they create a single source of truth for pipeline health, conversion rates, and overall revenue performance, making it easier to spot growth bottlenecks and act quickly.

Key responsibilities 

• Unify marketing automation platforms (e.g., HubSpot) with CRM systems (e.g., Salesforce) for seamless lead management.
• Standardize data collection and reporting, eliminating discrepancies and manual errors.
• Create dashboards that offer a single source of truth for pipeline health, conversion rates, and revenue forecasting.
• Collaborate with finance and leadership to set realistic targets and allocate budgets effectively.

Read: How B2B Lead and Demand Gen Work Together

When to Hire a B2B Marketing Expert

Bringing a B2B marketing specialist on board is an investment in long-term business growth. While it’s tempting to handle marketing in-house or rely on ad hoc agencies, there are moments when a dedicated specialist becomes a game-changer for business success. Here are the most common scenarios where hiring a B2B marketer can make a great impact:

• You’re launching a new product or service.

If you’re rolling out something new—especially in a competitive B2B space—you need someone with the expertise to quickly shape the go-to-market strategy as a global leader. They’ll clarify your target audience, nail down the messaging, and position your offer in a way that resonates with key decision-makers.

• Your pipeline has flatlined.

When lead volume or quality starts dropping, a B2B marketer can help diagnose the problem and implement a new demand generation approach. Maybe your campaigns aren’t targeting the right prospects, or your messaging doesn’t align with current market needs. An experienced pro sees these gaps and fixes them.

• You’re entering a new market segment.

Expansion can be risky if you don’t understand the nuances of a new vertical or buyer persona. A B2B marketer brings a fresh perspective: they’ll research customer pain points, spot where competitors fall short, and craft a marketing strategy that gives you a foothold in unfamiliar territory.

• Sales teams need more support.

If deals are stalling after initial interest, marketing might not be arming sales reps with the resources they need. A B2B marketing specialist tackles this by building tailored enablement tools, like case studies, pitch decks, or targeted campaigns, that address objections and keep conversations moving forward.

• You’re seeing data silos and unclear metrics

Disconnected tools and disjointed reporting make it hard to see if your marketing efforts actually drive ROI. A B2B marketer, often with a RevOps bend, can unify your marketing technology stack, standardize metrics, and create dashboards so everyone can spot problems and act on opportunities faster.

B2B Marketing Hiring Challenges

Hiring for B2B marketing often comes with more complexity than leaders anticipate. It’s not just about finding someone who “knows marketing.” You need an expert who understands your market, your buyers, and how to drive revenue without costly missteps. Here’s what you should watch out for:

1. Hiring a “Marketing Manager” and expecting a full GTM strategy

The title “Marketing Manager” can mean anything from a social media coordinator to a generalist who handles light content and email blasts. That’s fine if you only need execution on existing plans. But if you require a go-to-market strategy—defining ICPs, competitive positioning, pricing inputs, and launch sequences—you’ll likely end up disappointed. 

True strategists have a different skill set and background from a typical manager. Expecting them to develop a full GTM approach without the right strategic chops can leave your product without a proper launch framework and your sales team flying blind.

Read: Growth Marketers Are Modern Marketing Managers in 2023 – And That’s a Good Thing

2. Choosing a Brand Marketer when you need pipeline

Brand-focused marketers excel at driving awareness, refining visual identity, and telling compelling brand stories. But if your immediate goal is to fill the funnel with quality leads, you need a demand-oriented professional. 

A brand marketer might produce beautiful ads and videos, but that doesn’t automatically translate to conversions or pipeline growth. Mixing up these roles can slow revenue momentum: while you’re waiting for brand equity to pay off, competitors may be snagging your prospects with targeted demand gen campaigns and direct response tactics.

3. Expecting results from someone without industry context

B2B marketing often demands deep domain knowledge. Selling HR software to enterprise clients is vastly different from promoting cybersecurity solutions for SMBs. If your new hire doesn’t understand the unique buyer journey, compliance hurdles, or procurement processes in your industry, they’ll struggle to craft relevant messaging and marketing campaigns. 

This knowledge gap typically leads to generic content that doesn’t resonate, wasted ad spend, and a longer ramp-up period before you see tangible ROI.

4. Hiring a marketing agency and expecting full integration

Marketing agencies can be fantastic for short-term marketing campaigns or specialized projects, especially if you want quick tactical support without a full-time salary. However, agencies often juggle multiple clients, so expecting them to function as seamlessly embedded team members is unrealistic. 

Communication delays, limited insight into your internal processes, and partial alignment with your sales team can stall meaningful progress. If you need in-house collaboration, real-time adjustments, and active involvement in your company’s daily workflow, a dedicated internal expert may be a better option.

5. Underestimating the complexity of multi-channel alignment

A typical B2B marketing operation touches everything from LinkedIn ads to email nurturing, content hubs, webinars, and events. If you hire someone who’s only ever run Facebook Ads or only excels at content, you risk leaving other channels mismanaged—or worse, not managed at all. 

This leads to disjointed messaging, inconsistent brand experiences, and missed opportunities to engage prospects at different funnel stages. An expert who grasps integrated marketing and multi-channel coordination will unify your marketing campaigns around a single, effective narrative, while providing actionable insights to other teams.

6. Overlooking the stage of your company’s growth

Hiring a marketer who’s only worked at large enterprises may not be the right fit for a startup that needs hustle and hands-on execution. Conversely, someone from a small startup might not thrive in a complex enterprise environment with multiple stakeholders and strict processes. 

Each stage—early startup, growth phase, or mature enterprise—demands different marketing approaches and skill sets. Overlooking this can result in cultural misalignment and campaigns that fail to support your actual growth trajectory.

Read: How to Structure a B2B Marketing Team in 2025

MarketerHire Insight 

At MarketerHire, we eliminate the chances of making a costly hiring mistake by matching you with a pre-vetted expert based on your hiring needs and company context. 

We did this for a mid-stage B2B SaaS company that was losing confidence in its conversion data: Google Ads said one thing, Metabase said another, and Salesforce told a different story entirely. Discrepancies led to mistrust, missed quarters, and a sense that every decision was just a guess. 

When they reached out to us, our Account Manager, Divya, quickly uncovered the real issue: they didn’t just need a “conversion tracking fix.” They needed a marketing automation specialist who could see the entire funnel from front to back. 

Through our MarketerMatch™ process, Divya introduced them to Ann, a data-savvy marketer who had tackled this exact challenge at both a global cloud storage company and a high-growth food tech startup. Within days, Ann rebuilt their attribution logic, cleaned up their data flow, and gave the marketing team a reliable way to measure (and trust) their pipeline again.

Marketing agency vs. In-House vs. MarketerHire

Deciding between an external marketing agency, a full-time internal hire, or leveraging MarketerHire’s on-demand talent depends on your growth goals, budget, and timeline. Below is a clearer breakdown of each option to help you make a decision that aligns with your growth objectives.

Read: Marketing Freelancer, Agency or Full-Time Hire: Which Is for You? [Quiz]

MarketerHire Insight

MarketerHire isn’t a random freelancer marketplace. It’s designed to help growth-oriented teams who need seasoned marketers with a proven ability to execute. 

Instead of scrolling through countless contractor profiles, you’re matched with professionals who have already driven results in your industry or channel. That means less guesswork, faster ramp-up times, and measurable marketing outcomes right from the start.

Case study: Quartix

Quartix’s Head of Marketing, Sofie Westlake, had been balancing a lean marketing team across multiple countries and felt the pressure to drive more demand without overextending her budget. After trying to hire a full-time PPC expert, only to worry about recruitment fees and the risk of losing the candidate, she decided that a freelancer would be a more flexible, cost-effective choice. This shift to a “freelancer-first” strategy led her to MarketerHire.

Sofie explained her need for a specialized Google Ads expert who could refine Quartix’s funnel and improve lead quality. Initially skeptical about finding the right person through a single 30-minute interview, she still agreed to meet with José, a vetted PPC expert we matched her with. Fifteen minutes into the call, Sofie was convinced: José had the depth of knowledge in both PPC tactics and Salesforce integrations, exactly what Quartix needed.

With José onboard, Quartix began optimizing Google Ads for return on ad spend and sales-qualified leads, rather than just low-cost clicks. The sales team immediately noticed the improved lead quality. Freed from the hassles of a long recruitment process, Sofie also appreciated how José’s input was helping her in-house team learn new skills and become more effective.

“We've enjoyed it so much that we will hopefully continue with another type of skill set with MarketerHire,” said Sofie. “By bringing this new oxygen [of freelance experts], I’m upskilling the team at the same time.”

Read: How Quartix Improved PPC Performance (While Upskilling Its Lean Marketing Team)

What a Great B2B Expert Achieves in 90 Days

In the first few months, a skilled B2B marketer isn’t just settling in—they’re building momentum. By the 90-day mark, you want to see clear wins: improved lead quality, better alignment between marketing and sales, and a refined marketing strategy that sets the stage for scalable growth. 

Here’s a roadmap of how that transformation might take shape:

0–30 days

• Audit messaging + funnel

In the first few weeks, your expert reviews all existing marketing materials—website copy, email nurture sequences, pitch decks, and any collateral you’ve used with prospects. 

They look for inconsistencies in voice, unclear value propositions, or misalignment with the buyer’s journey. Then they map out your funnel from awareness to close, pinpointing where leads drop off and where your messaging might be too vague or repetitive. 

By the end of this audit, they present a list of immediate fixes and long-term refinements to ensure your story resonates with the right buyers.

• Review data + campaign performance

Once they understand the marketing assets, they dive into analytics. This means looking at campaign metrics (like CTRs, CPL, and conversion rates), website engagement (time on site, pages viewed), and lead quality data (MQL to SQL conversion rates). 

If tracking is incomplete, they recommend tools or processes to fill the gaps. The outcome is a baseline assessment of what’s working, what isn’t, and where new opportunities for growth might lie.

• Align with sales on ICP + process

A great B2B marketer knows that tight alignment with sales is crucial. They schedule meetings with sales leadership and key reps to confirm your ICP, refine lead qualification criteria, and discuss any friction points in the handoff process. 

If your sales team isn’t on the same page about what makes a lead “sales-ready,” your marketer proposes adjustments to lead scoring models or funnel stages. By day 30, both teams have a shared vision of the target buyer and a smoother workflow for passing leads along.

30–60 days

• Relaunch or optimize key marketing campaigns

Armed with insights from the audit, your expert focuses on high-impact channels—maybe a LinkedIn campaign that’s underperforming or an email sequence with stagnant open rates. They tweak targeting, refresh ad creatives, or rewrite subject lines to better reflect the refined marketing strategy. 

If a channel isn’t delivering ROI, they may reallocate budget to a more promising avenue, always testing small changes to see what moves the needle.

• Launch content or outbound sequences

This period is also about adding new layers to your demand gen strategy. Your marketer might publish blog posts around hot-button industry issues, set up targeted email cadences for different buyer personas, or kick off an outbound campaign for high-value accounts.

They coordinate with writers, designers, and sales reps to ensure each initiative lines up with your ICP and brand voice. The goal is to start generating fresh leads—or re-engaging stale ones—while gathering more data to refine future efforts.

• Report on early impact

By the end of this window, you should see initial progress metrics: maybe a bump in email click-through rates, a shorter sales cycle for leads sourced via new campaigns, or a higher-quality pipeline. 

The marketer shares these findings in a format that’s easy for executives and sales teams to digest—often a dashboard or a concise presentation. This sets the tone for the final phase: doubling down on what’s working and fine-tuning what isn’t.

60–90 days

• Scale the best channels

With the data rolling in, your marketer identifies the channels and tactics producing the highest ROI. They shift resources accordingly, increasing budget for top-performing campaigns or expanding outbound efforts that bring in sales-qualified leads. 

They also look for ways to grow these channels, whether that’s experimenting with new audience segments, adding retargeting layers, or launching complementary content offers. The aim is to turn your most successful campaigns into predictable revenue drivers.

• Improve attribution

As campaigns scale, tracking becomes more important. Your marketer refines attribution models—maybe moving from a single-touch to a multi-touch model—so you can see which combinations of channels and assets push leads closest to a sale. 

They’ll clean up data in your CRM, align lead statuses with real-world buyer behavior, and make sure every tool in your stack (e.g., HubSpot, Salesforce) accurately reflects how leads interact with your brand. This leads to more accurate forecasts and better-informed budget decisions.

• Identify what to hire for next

A savvy B2B expert doesn’t just optimize the existing setup; they anticipate future gaps. By 90 days, they can gauge where you’ll need ongoing resources—perhaps a dedicated content strategist, an ABM specialist, or more robust revenue operations support. 

They’ll discuss these staffing needs with leadership, outlining how each new role would further expand your marketing reach. This forward-thinking approach ensures your marketing team is prepared to sustain and scale the wins you’ve achieved in the first quarter.

Case study: Vivian Health

Simon Reynolds led marketing at Vivian Health (then NurseFly) when the pandemic made their jobs marketplace for healthcare professionals more critical than ever. They needed B2B marketing help—specifically, assets like sales enablement decks, conference brochures, and lifecycle materials—to attract and onboard healthcare employers. Hiring a marketing agency felt too distant, and a full-time hire wasn’t a priority.

When Simon reached out to MarketerHire, he got a freelancer match in just two days: Arielle, who had the exact B2B content marketing background Vivian Health needed. Over the next four months, she fully embedded with the team, learning the ins and outs of their platform and collaborating closely with sales and design. She rewrote the sales decks, revamped the company’s homepage, and even led a research project on hospital decision makers.

Arielle also designed fresh creatives and messaging for a virtual staffing industry conference. According to Simon, she truly felt like a member of the team, delivering high-impact marketing materials without the overhead of a full-time hire.

Read: Vivian Health Needed an “Embedded” B2B Content Marketer — and MarketerHire Delivered

Hire a B2B Marketing Expert with MarketerHire

A well-rounded B2B marketer can take your growth goals from wishful thinking to predictable reality—whether you’re revamping your go-to-market approach, bolstering sales enablement, or optimizing paid campaigns. Throughout this guide, we’ve explored how to identify the right expert, avoid costly hiring missteps, and map out a 90-day success plan.

If you’re ready to find the perfect fit without spending months screening candidates or worrying about skill gaps, check out MarketerHire. We match you with pre-vetted B2B marketers with proven track records in demand gen, ABM, paid media, RevOps, and more. 

Get started by checking out our roles.

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