By continuing to use this site you agree to our Cookies Policy.

Vivian Health Needed an “Embedded” B2B Content Marketer — and MarketerHire Delivered

Hire Expert Marketers


Pieces of content delivered


Increase in traffic to B2B-related web pages


Demos requested


In March of 2020, Simon Reynolds was leading marketing at a small, fast-growing healthcare startup: Vivian Health (then NurseFly).

He was stretched thin. The pandemic only stretched him thinner. 

Vivian Health connects healthcare professionals with staffing agencies and healthcare facilities — and its jobs marketplace had never been more necessary than it was during the pandemic. 

But before the company could help save lives, it needed to attract and onboard more healthcare employers onto its platform. 

Vivian Health needed B2B marketing help. Specifically, it needed sales enablement decks and one-pagers, conference brochures, and lifecycle marketing materials. 

Reynolds didn’t want to go the agency route.  “We wanted someone that was deeply embedded within the team, and could deeply understand our unique proposition in a crowded ecosystem,” he told MarketerHire. 

Hiring a full-time employee to do it wasn't a priority, though. 

So Reynolds needed a freelancer to “prove the case for the need,” he said, and “educate the business on what this role does.”


"We wanted someone that was deeply embedded within the team."

Simon Reynolds

VP of Marketing


Vivian Health


First, Reynolds reached out to some freelancers directly on LinkedIn; he also reached out to another freelance talent platform. 

When he reached out to MarketerHire, though, he was impressed. “It was really quick to get someone in front of me to meet.”

He received his first freelancer match two days after submitting his brief.

He liked her, too. Arielle had experience doing exactly the sort of B2B content marketing Reynolds needed. 

“I felt confident she could just jump right in and get going,” he said.

He hired her.

Having similar issues?
We can help.


Over the next four months, Arielle revamped Vivian Health’s B2B content. 

Upon onboarding, she quickly got to know the sales team and the larger organization, collaborating with internal stakeholders to figure out which projects needed doing and which would be most impactful. 

“She did feel like a member of the team,” Reynolds said. 

She collaborated with a designer to completely reimagine the company’s homepage, and rewrote all the sales decks. 

For a staffing industry conference hosted by Staffing Industry Analysts (SIA) — and held virtually in 2020 — she developed creative and messaging, presented in a leaflet and an explainer video (left).

She even spearheaded an ongoing research project, creating a brief and selecting an agency to interview key decision makers at hospitals.

“She was a great fit,” Reynolds said. 

Ultimately, she and Vivian Health parted ways because she wanted to continue to freelance, and they wanted to hire full-time for her role. 

Arielle and MarketerHire helped Reynolds make the case for a full-time B2B marketer internally — just as he hoped.


“I felt confident she could just jump right in and get going."

Be Our Next Success Story.
Connect with MarketerHire Today.