In March of 2020, Simon Reynolds was leading marketing at a small, fast-growing healthcare startup: Vivian Health (then NurseFly).
He was stretched thin. The pandemic only stretched him thinner.
Vivian Health connects healthcare professionals with staffing agencies and healthcare facilities — and its jobs marketplace had never been more necessary than it was during the pandemic.
But before the company could help save lives, it needed to attract and onboard more healthcare employers onto its platform.
Vivian Health needed B2B marketing help. Specifically, it needed sales enablement decks and one-pagers, conference brochures, and lifecycle marketing materials.
Reynolds didn’t want to go the agency route. “We wanted someone that was deeply embedded within the team, and could deeply understand our unique proposition in a crowded ecosystem,” he told MarketerHire.
Hiring a full-time employee to do it wasn't a priority, though.
So Reynolds needed a freelancer to “prove the case for the need,” he said, and “educate the business on what this role does.”