Marketing Glossary
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Shelf Life
S
Ship Early, Ship Often
S
Snackable Content
S
Snapchat Ads
S
Social Media Shares
S
Social amplification
S
Social listening
S
Social media advertising
S
Social proof
S
Soft Launch
S
Software as a Service
S
Sponsored InMail
S
Sponsored content
S
Sponsored messages
S
Sponsored poll
S
Sponsored posts
S
Sponsored stories
S
Sponsored tweets
S
Stickiness Analysis
S
Story ads
S
T-Shaped Marketer
T
Target CPA
T
Target Market
T
Target ROAS
T
Target audience
T
Targeting
T
Test and learn
T
Testimonials
T
TikTok Ads
T
Time To First Byte (TTFB)
T
Time-sensitive Offers
T
Traction Channels
T
Trade Shows
T
Traffic
T
Twitter Ads
T
UGC (User generated content)
U
UI (User Interface)
U
UTM Links
U
UX (User Experience)
U
Unique Visitors
U
Upselling and Cross-Selling
U
Urgency
U
User Activation
U
User Churn
U
User Flow
U
User Journey
U
User Persona
U
Vanity Metrics
V
Video ads
V
Video views
V
View rate
V
View-through conversion
V
View-through rate
V
Virality Analysis
V
Virality coefficient
V
Visual Storytelling
V
Voice Search
V
WAU
W
Web Push Notifications
W
Webhooks
W
Website clicks
W
Welcome Emails
W
White Hat SEO
W
Whitelisting
W
Whitepapers
W
YouTube Ads
Y
eBook
E
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