Ship Early, Ship Often

What is 'Ship Early, Ship Often'?

'Ship Early, Ship Often' is a term coined by Eric Ries, in his book The Lean Startup. It refers to the practice of releasing a minimum viable product (MVP) as soon as possible, and then iterating on it based on customer feedback. The goal is to learn what customers want and need, and to make sure that the product meets those needs.

The Benefits of 'Ship Early, Ship Often'

There are many benefits to 'ship early, ship often'. First, it allows you to get feedback from customers much sooner than if you waited to release a fully-featured product. This feedback can be used to improve the product, and make sure that it is meeting customer needs. Second, it allows you to validate your assumptions about the product and the market much sooner. This can save you a lot of time and money in the long run, as you will not be building something that no one wants.

How to Implement 'Ship Early, Ship Often'

There are a few things to keep in mind when implementing 'ship early, ship often'. First, you need to have a clear understanding of what your MVP is. This means understanding what features are essential to the product, and which ones can be left out. Second, you need to have a plan for how you will get feedback from customers. This can be done through surveys, interviews, or even just watching how they use the product. Finally, you need to be prepared to iterate on the product based on feedback. This means being open to making changes, and being willing to experiment.

Case Studies of 'Ship Early, Ship Often'

There are many examples of successful companies that have used 'ship early, ship often' to grow their business. One example is Facebook. They released their MVP in 2004, and then iterated on it based on feedback from users. As a result, they were able to grow very quickly and become the largest social network in the world. Another example is Amazon. They released their MVP in 1995, and then added new features and products over time based on customer feedback. This allowed them to become the largest online retailer in the world.

The Future of 'Ship Early, Ship Often'

The 'ship early, ship often' approach has been very successful for many companies, and there is no reason to believe that it will not continue to be successful in the future. As more and more companies adopt this approach, it will become the norm, and those who do not adopt it will be at a competitive disadvantage. 'Ship early, ship often' is here to stay.

Join MarketerHire Today
We'll match you with a perfect expert.
Expert Marketers not quite what you’re looking for?
Learn more about our supporting roles
Expert Assistants