Sponsored InMail is a type of paid social advertising that allows businesses to send messages directly to a LinkedIn user's inbox. These messages can include special offers, coupons, product information, and more. Sponsored InMail messages are different from regular LinkedIn messages in that they are more like email marketing campaigns. They are typically sent to a large number of LinkedIn users at once, and they often include a call-to-action (CTA) or other forms of marketing content.
When a business creates a Sponsored InMail campaign, they select a target audience and a message to send. LinkedIn then sends the message to the inboxes of LinkedIn users who match the target audience. The message will appear in the user's inbox just like any other message, but it will have a Sponsored label to indicate that it is an advertisement. LinkedIn users can choose to delete the message or mark it as spam, just like any other email.
There are several benefits of using Sponsored InMail for paid social advertising. First, it allows businesses to reach a large number of potential customers with a single campaign. Second, it allows businesses to send messages directly to users' inboxes, which can help to increase the chances that the message will be seen and read. Third, Sponsored InMail messages are more like email marketing campaigns, which means they can be highly customized and targeted to specific audiences. Finally, LinkedIn provides businesses with detailed reporting on the performance of their Sponsored InMail campaigns, so they can see how many users received the message, how many opened it, and how many clicked on the CTA.
There are a few best practices to keep in mind when using Sponsored InMail for paid social advertising. First, it's important to create a well-designed message that is clear and concise. The message should include a strong CTA and it should be relevant to the target audience. Second, it's important to test different versions of the message to see what works best. LinkedIn provides businesses with detailed reporting on the performance of their campaigns, so they can A/B test different messages to see which ones are more effective. Finally, it's important to monitor the performance of the campaign closely and make changes as needed. LinkedIn's reporting tools can help businesses to track the performance of their campaigns and make necessary changes.
If you're interested in using Sponsored InMail for your business, there are a few things you need to do to get started. First, you need to create a LinkedIn Ads account. You can do this by going to the LinkedIn Ads website and clicking on the Create an Account button. Once you've created an account, you'll need to create a Sponsored InMail campaign. LinkedIn provides businesses with a step-by-step guide to creating a campaign, which you can find here. Once you've created your campaign, you'll need to select a target audience and a message to send. LinkedIn will then send the message to the inboxes of LinkedIn users who match the target audience. You can monitor the performance of your campaign using LinkedIn's reporting tools, and make changes as needed.