What is a view-through conversion?

A view-through conversion is a conversion that happens when a user sees an ad, doesn't click on it, but later converts on the advertiser's site. In other words, a view-through conversion attributed to an ad occurs when a user sees the ad, doesn't click on it, but later converts on the advertiser's site.

How is a view-through conversion different from a click-through conversion?

A click-through conversion is a conversion that happens when a user clicks on an ad and then converts on the advertiser's site. In other words, a click-through conversion attributed to an ad occurs when a user clicks on the ad and then converts on the advertiser's site.

View-through conversions are different from click-through conversions in a few key ways:

• With view-through conversions, the user does not need to click on the ad for the conversion to be attributed to the ad. With click-through conversions, the user must click on the ad for the conversion to be attributed to the ad.
• View-through conversions can happen even if the user does not remember seeing the ad. Click-through conversions can only happen if the user remembers clicking on the ad.
• View-through conversions can happen even if the user does not visit the advertiser's site after seeing the ad. Click-through conversions can only happen if the user visits the advertiser's site after clicking on the ad.

What are the benefits of view-through conversions?

There are a few key benefits of view-through conversions:

• View-through conversions can be a valuable metric for measuring the effectiveness of an ad campaign, even if the ads don't result in many clicks. This is because view-through conversions can show that the ads are reaching the target audience and that the target audience is interested in the product or service being advertised.
• View-through conversions can be used to measure the brand awareness that an ad campaign is generating. This is because view-through conversions can show how many people are seeing the ads and then later converting on the advertiser's site, even if they don't remember seeing the ad.
• View-through conversions can be used to measure the reach of an ad campaign. This is because view-through conversions can show how many people are seeing the ads, even if they don't click on them.

How can you track view-through conversions?

There are a few different ways that you can track view-through conversions:

• You can use a web analytics tool like Google Analytics to track view-through conversions. Google Analytics can track view-through conversions for both display and video ads. To track view-through conversions in Google Analytics, you need to enable auto-tagging for your ad campaigns.
• You can use a paid search tool like Google AdWords to track view-through conversions. Google AdWords can track view-through conversions for both search and display ads. To track view-through conversions in Google AdWords, you need to enable conversion tracking for your ad campaigns.
• You can use a social media advertising tool like Facebook Ads to track view-through conversions. Facebook Ads can track view-through conversions for both Facebook and Instagram ads. To track view-through conversions in Facebook Ads, you need to enable conversion tracking for your ad campaigns.

What are some best practices for view-through conversions?

There are a few best practices that you should keep in mind when tracking view-through conversions:

• Make sure that you have enabled auto-tagging for your ad campaigns. This will ensure that all of your view-through conversions are properly tracked in Google Analytics.
• Make sure that you have enabled conversion tracking for your ad campaigns. This will ensure that all of your view-through conversions are properly tracked in Google AdWords.
• Make sure that you have enabled conversion tracking for your ad campaigns. This will ensure that all of your view-through conversions are properly tracked in Facebook Ads.
• Segment your view-through conversions by channel. This will help you to see which channels are driving the most view-through conversions for your business.
• Test different ad formats and placements to see which ones generate the most view-through conversions.