What is social listening?

Social listening is the process of monitoring social media channels for mentions of your brand, product, or industry. This can be done manually, by setting up Google Alerts or other similar tools, or by using a social media monitoring platform. Social listening can be used to track competitor activity, understand customer sentiment, and measure the success of your marketing campaigns.

The benefits of social listening

There are many benefits to social listening, including:

• Tracking competitor activity: By monitoring what your competitors are saying on social media, you can stay one step ahead and adjust your own marketing strategy accordingly.
• Understanding customer sentiment: Social listening can give you valuable insights into how your customers feel about your brand, product, or service. This can help you to make necessary changes in order to improve customer satisfaction.
• Measuring the success of your marketing campaigns: By tracking mentions of your brand or product on social media, you can get a better understanding of how successful your marketing campaigns have been.

How to set up social listening

There are a few different ways to set up social listening. The most common method is to use a social media monitoring platform, such as Hootsuite Insights, Brandwatch, or Mention. These platforms will allow you to track mentions of your brand across all social media channels, as well as competitor activity and customer sentiment. Another way to set up social listening is to use Google Alerts or similar tools to track mentions of your brand on the web. This method is less comprehensive, but can still be useful in tracking competitor activity and measuring the success of your marketing campaigns.

How to use social listening to improve your paid social advertising

Social listening can be a valuable tool in improving your paid social advertising. By tracking mentions of your brand on social media, you can get a better understanding of what customers think of your product or service. This can be used to adjust your ad campaigns accordingly in order to improve customer satisfaction. Additionally, by tracking competitor activity, you can stay one step ahead and adjust your ad campaigns to target their customers.

The top tools for social listening

There are a number of different social media monitoring platforms that can be used for social listening. Some of the top tools include:

• Hootsuite Insights
• Brandwatch
• Mention
• Google Alerts