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In the context of growth marketing, snackable content is any content that can be consumed quickly and easily, and that provides value in a short amount of time. This could be anything from a short blog post or article, to an infographic or even a short video. The key is that it is easy to consume and provides value in a short amount of time.
There are a number of benefits to creating snackable content. Firstly, it is a great way to reach a wider audience. People are often time-poor and may not have the time to commit to reading a long article or watching a lengthy video. However, they may have a few minutes to spare to read a short article or watch a short video. This means that you can reach a larger audience with your content by making it snackable.
Another benefit of snackable content is that it is more likely to be shared. People are more likely to share something if it is quick and easy to consume, and if they feel that it will be of interest to their friends or followers. This means that you can reach an even wider audience with your content by making it shareable.
There are a few things to keep in mind when creating snackable content. Firstly, make sure that your content is well-written and engaging. If it is dull or difficult to read, people are unlikely to stick around. Secondly, make sure that your content is easy to consume. Break it up into small paragraphs with subheadings, and use images or videos to break up the text. Finally, make sure that your content provides value. It should be informative, entertaining or both.
It is clear that snackable content is here to stay. As people's attention spans continue to decrease, and as they become increasingly time-poor, snackable content will become increasingly popular. It is a great way to reach a larger audience with your content, and to ensure that your content is shared widely. If you're not already creating snackable content, now is the time to start.