Sponsored messages are a type of paid social advertising that allows businesses to promote their products or services directly to users through messaging platforms like Facebook Messenger, WhatsApp, and Snapchat. Sponsored messages are typically delivered as part of a wider campaign that includes other ad formats, such as traditional display ads or video ads.
When a business runs a sponsored message campaign, they pay a fee to the messaging platform in order to have their message delivered directly to users. The messaging platform will then show the sponsored message to users who are most likely to be interested in the product or service being promoted. Sponsored messages can be delivered as part of an ongoing conversation, or as a standalone message.
Sponsored messages offer a number of advantages over other types of advertising. Firstly, they allow businesses to reach a highly targeted audience with their message. This is because the messaging platforms that deliver sponsored messages use user data to determine who is most likely to be interested in the product or service being promoted. Secondly, sponsored messages are delivered directly to users, which means that there is no chance of the message being missed or ignored. And finally, sponsored messages create a sense of urgency and can prompt users to take action immediately.
While sponsored messages offer a number of advantages, there are also some potential drawbacks to consider. Firstly, sponsored messages can be perceived as intrusive and may be seen as a form of spam by some users. Secondly, the fees charged by messaging platforms for sponsored messages can be relatively high, particularly for larger campaigns. And finally, sponsored messages are only effective if they are well-targeted and relevant to the user. If not, they will simply be ignored.
There are a number of things you can do to increase the chances of your sponsored message campaign being successful. Firstly, you need to make sure that your message is relevant and targeted to the right audience. Secondly, you need to create a sense of urgency and offer something that will prompt users to take action. And finally, you need to test different versions of your message to see what works best.
Here are some tips to help you create a successful sponsored message campaign: