Email Marketing
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How to Hire a Mailchimp Expert in 2025

Althea Storm
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March 12, 2025
Table of Contents
  • Template item

Mailchimp is a powerful tool for connecting with your audience, but managing it alone can lead to low deliverability, clunky automation, and disorganized lists. Many who have tried to fix these issues solo, often end up with little or no improvement.

While a few consultants offer cookie-cutter solutions that don’t address your unique needs, the right Mailchimp expert can streamline your automation, boost engagement, drive conversions, and increase your ROI. 

In this piece, I’ll explain how a Mailchimp expert can help you streamline your email marketing efforts and guide you on how to hire the right one for your marketing team.

What Is a Mailchimp Expert?

Image source

A Mailchimp expert is someone who has hands-on experience using Mailchimp features like segmentation, A/B testing, and API integration. Their role is to use the tool to set up smooth automations that save you time and drive measurable results, such as increased open rates and improved conversion rates. 

With their deep understanding of Mailchimp's features, these professionals craft data-driven strategies that boost engagement and increase revenue.

However, despite their expertise, many people misunderstand the true scope of a Mailchimp expert’s work. 

Let’s address some common misconceptions:

  • Anyone can be an expert. Knowing the basics doesn’t make someone a true expert. Real expertise comes from years of hands-on experience and a knack for solving complex issues.
  • They are just email senders and technical supporters. Beyond troubleshooting and sending emails, their expertise comprises designing templates, setting up and optimizing automations, strategically planning email marketing campaigns that fit your brand, managing email lists, and increasing engagement.
  • Hiring them is a luxury for big companies. Regardless of your company's size, a skilled Mailchimp expert can streamline your processes to save you time and money in the long run.
  • They are magicians, not strategic partners. Mailchimp specialists don’t conjure up exquisite results out of thin air. Even the best experts need a solid marketing plan to achieve true success. 

Read: Klaviyo Vs Mailchimp: Which Email Marketing Platform is Best in 2025?

Mailchimp expert vs. general email marketer – What’s the difference?

A Mailchimp expert brings specialized knowledge and technical prowess to your email marketing, ensuring every campaign is fine-tuned for success. Meanwhile, a general email marketer handles broader campaign management without the deep dive into Mailchimp’s unique potential.

Here’s a table showing the differences between the two:

Category Mailchimp Expert General Email Marketer
Platform Specialization Deeply familiar with Mailchimp's unique features, tools, and integrations. Mailchimp experts employ advanced functions like automation triggers, welcome emails, abandoned cart reminders, segmentation based on purchase history or demographics, and analytics to optimize your campaigns. A general email marketer knows the basics of Mailchimp along with other platforms. Their use of Mailchimp tends to be limited to standard email marketing campaigns and they require additional training or resources to leverage advanced features.
Technical Proficiency Skilled in HTML editing, API integrations, and troubleshooting technical issues such as low deliverability and automation glitches. Possesses a general technical skillset but may rely more on default settings and less on custom coding or integrations.
Customization and Integration Able to create custom templates, develop tailored automation flows, and integrate Mailchimp with other tools (CRMs, social media platforms, ecommerce platforms). Uses preset templates and automation flows. Customization is often minimal, and integrations may require additional support or external tools.
Strategic Approach Focuses on aligning email campaigns with broader marketing goals. They emphasize data-driven decisions, A/B testing, and ROI improvement. Generally focuses on campaign execution and basic metrics, often missing out on deeper strategic insights and optimization opportunities.
Problem-Solving Skills Proactively identifies and resolves issues like list segmentation errors, automation bottlenecks, or deliverability problems, minimizing downtime and maximizing campaign effectiveness. May struggle with technical glitches or rely on trial and error, which can delay campaign improvements and cost valuable time.
Value Proposition Offers targeted solutions that boost engagement and revenue while saving time through streamlined processes. Their deep expertise can transform your email marketing into a finely tuned engine. Provides consistent, day-to-day email marketing support but may not have the advanced skills needed to fully optimize your campaigns for growth. They offer a reliable workflow approach, but may not have the expertise to transform your email marketing into a finely tuned engine.

When and Why Should You Hire a Mailchimp Expert?

When your email marketing starts feeling more like a hurdle than a help, it might be time to bring in a Mailchimp expert. Instead of continuing down a path of trial and error, an email marketing specialist can pinpoint and fix the issues that hold your campaigns back.

These key signs suggest you might need a Mailchimp expert:

  • Declining open rates. If your emails are consistently seeing fewer opens, it could signal problems with subject lines, content relevance, or even deliverability issues. An expert can help diagnose and resolve these issues.
  • Messy lists. Unorganized or outdated subscriber lists can cause targeting problems and hurt your campaign performance. A specialist can clean, segment, and maintain your lists effectively.
  • Automation issues. When your automated emails fail to trigger correctly or deliver in the right sequence, your campaigns lose their impact. An expert can set up robust automation flows that work smoothly, such as welcome series, abandoned cart reminders, or post-purchase follow-ups.
  • Low deliverability. If your emails often end up in spam folders or don’t reach the inbox at all, it’s a sign that technical and reputational issues need attention. A Mailchimp expert can improve your sender reputation and deliverability rates.
  • Ineffective segmentation. Sending generic messages to your entire audience might lower engagement. An expert will create targeted segments to ensure the right message reaches the right audience.
  • Inconsistent branding. When your emails don’t reflect your brand’s look and feel, it can confuse your audience. A specialist ensures that every email aligns with your brand identity.
  • Stagnant revenue. If your promotional campaigns aren’t converting into sales, it’s a clear sign that your strategy might need a professional touch.

Read: 6 Signs It’s Time to Hire an Email Marketer

The ROI of hiring an expert vs. DIY efforts

The cost of handling Mailchimp yourself might seem low at first, but the DIY route often hides expenses like wasted time, missed opportunities, and inefficient campaigns.

By contrast, a seasoned expert optimizes your campaigns and ensures that your email marketing efforts drive sustainable growth and maximize ROI.

Understanding the DIY costs

  • Time-intensive learning. Mastering Mailchimp on your own can easily consume valuable months of trial and error. The hours you spend learning can quickly drain your time and energy, detracting from other important business tasks.
  • Potential for mistakes. Without expert insight, you risk common pitfalls—like poor segmentation, low deliverability, and clunky automation—that can lead to lost engagement and revenue, damaging your brand reputation.
  • Limited strategic growth. DIY efforts often stop at basic execution. It prevents you from capitalizing on the full potential of email marketing. Without in-depth analysis and continuous refinement,  your campaigns might fail to tap into their full potential.

The advantages of hiring an expert

  • Optimized campaigns. A Mailchimp expert can set up and fine-tune your email flows, to ensure that your campaigns are both engaging and effective.
  • Data-driven decisions. With a knack for interpreting analytics, an expert quickly identifies what works and what doesn’t, leading to smarter, ROI-focused adjustments.
  • Time savings and peace of mind. By taking on the heavy lifting of email marketing, a professional frees you to focus on the key aspects of your business, reducing stress and likelihood of burnout.
  • Improved deliverability and segmentation. Experts ensure your messages land in the right inboxes, reaching the right audience with tailored content that converts.

🎯For more insights on choosing the right email marketing platform, check out our comprehensive comparison of Klaviyo vs Mailchimp and explore the 17 best email marketing tools in 2025.


Freelancer vs. Agency vs. In-House – Which model works best?

Choosing the right hiring model depends on your goals, budget, and how you want to scale your email marketing efforts. Below is a table that explains the differences between working with a freelancer, an in-house expert, and a Mailchimp marketing agency.

Category Freelancer In-house Expert Mailchimp Marketing Agency
Project Duration Freelancers work well on short-term projects or specific campaign overhauls, allowing you to address immediate issues without a long-term commitment. In-house experts are best suited for ongoing, long-term management of your email marketing plan. They integrate with your team and maintain consistent oversight of your campaigns. Mailchimp marketing agencies are versatile and can handle both short-term projects and long-term campaigns, adapting their approach as your needs evolve.
Costs Freelancers usually come at a lower cost since you pay on a project or hourly basis. However, you might need to spend extra time managing them to ensure that their work aligns with the work done by the in-house team. Hiring an in-house expert requires higher costs, including salary and benefits, but you get a dedicated professional who is fully aligned with your brand and goals. Agencies usually charge premium costs because they’re bringing a full team of experts with a broad range of skills that can be valuable to your campaigns.
Flexibility Freelancers focus on specific tasks you hire them for. Since there are no long-term commitments attached, you can scale up or down as needed. When bringing in an in-house expert, you’re hiring for the long term. This way, you get an expert to integrate deeply with your brand and work closely with other departments over the long run. Agencies combine flexibility with proven expertise, quickly adjusting marketing plans based on performance data while collaborating with your team to meet changing demands.
Depth of Expertise While freelance Mailchimp experts often have strong expertise in specific areas of Mailchimp, they may not offer the same breadth of expertise across all aspects of the platform as an agency or in-house team. In-house experts offer comprehensive expertise tailored to your business, allowing for a more integrated approach to both strategy and execution in email marketing. Agencies bring together specialists from different areas, ensuring that every aspect of your Mailchimp campaigns is covered by someone with deep, specific knowledge.
Scalability Since you can hire and let go of freelancers any time you want, they offer a great way to scale up and down, as your email marketing needs evolve. An in-house expert can help scale your email marketing efforts gradually, but rapid scaling can be more challenging and may require additional hiring or training. Agencies excel in scalability, as they have a team ready to handle larger campaigns and can easily allocate additional resources as your marketing demands increase.
Control and Alignment Freelancers operate with a degree of independence and require clear instructions to ensure their work aligns with your brand’s values and long-term goals. In-house experts are fully integrated into your company culture, offering better control and a stronger alignment with your internal strategies and brand identity. Agencies balance external expertise with collaborative input, as they might not be as embedded in your company culture, they work closely with you to align their strategies with your brand.
Best For Short-term projects, specific tasks, or companies with limited budgets. Businesses with ongoing, long-term email marketing needs, requiring close integration with the team and brand. Companies needing a wide range of expertise, scalable solutions, and strategic guidance across all aspects of email marketing.

What to Look for in a Mailchimp Expert

To find the right Mailchimp expert, it’s important to know what to look for. Here are some must-have skills that every Mailchimp expert should possess:

  • Strategic campaign planning. A Mailchimp expert should be able to design comprehensive email marketing plans. This involves understanding your target audience, aligning campaigns with business goals, and optimizing content for better engagement.
  • Data-driven decision making. The expert should be comfortable with analyzing and interpreting performance metrics, such as open rates, click-through rates, conversions, and unsubscribe rates, to make informed adjustments to the strategy.
  • In-depth Mailchimp knowledge. They should have a strong understanding of Mailchimp’s features, including automation (e.g., welcome series, abandoned cart reminders), segmentation (e.g., demographic, behavioral), and analytics (e.g., campaign reporting, A/B testing).
  • Mailchimp Academy certificates. A certificate from Mailchimp Academy, like the Mailchimp Email Marketing Certification, demonstrates that the expert is not only familiar with the platform’s basics but also proficient in advanced techniques.
  • Technical proficiency. A Mailchimp expert must be proficient in HTML, CSS, and API integrations to connect Mailchimp with CRMs, ecommerce platforms, or other marketing tools. This technical foundation enables them to customize templates and ensure seamless tool integration. 
  • Proven experience. Look for a candidate with a demonstrable track record of success in managing Mailchimp campaigns. A portfolio showcasing their work, including examples of successful automation setups, list segmentation, and data analysis, helps you gauge whether they’re up to the task.
  • Communication and collaboration. The expert must be capable of clearly explaining complex strategies and technical details to non-experts and actively listening to your business goals and challenges. Good communication ensures that your marketing team remains in sync and that strategies are executed effectively.

How to spot a fake "expert" (Red flags to watch out for)

Spotting a fake Mailchimp expert is crucial to ensuring that you invest in someone who can truly improve your email efforts. Here are some red flags to watch out for:

  • Lack of verified credentials. A genuine Mailchimp expert will usually have verifiable credentials, such as certifications from Mailchimp Academy. If a candidate cannot provide evidence of these or similar certifications, it may indicate that they haven’t undergone the necessary training or proven their expertise.
  • Overuse of buzzwords. Beware of specialists who rely heavily on trendy jargon like “synergy,” “holistic optimization,” or “next-level engagement” without providing concrete proof of their work. Genuine experts back up their claims with measurable plans and outcomes rather than relying on buzzwords to impress. Ask for specific examples of how they’ve applied those concepts in actual campaigns.
  • Generic portfolio. If you notice that the candidate’s portfolio consists of generic one-size-fits-all examples like a Mailchimp default template that lacks brand customization, features stock photos instead of client-specific visuals, or has email content that could apply to any business in any industry, it’s a sign they’ve not tackled diverse challenges or achieved substantial success in the field.
  • Inconsistent client reference. Reliable client testimonials and references provide insight into an expert’s track record. If the references seem overly scripted, vague, or inconsistent with the stated expertise, it could suggest that the expert has little real-world experience or that the testimonials have been fabricated.

Don’t hesitate to contact references directly and ask detailed questions about their experience with the expert.

  • Unrealistic promises. Be cautious of any expert who guarantees immediate success or promises miracle results. Real experts understand that email campaigns take time to perfect and that results depend on multiple variables and consistent effort.
  • Poor communication. If the candidate struggles to articulate their process, explains technical details in an overly complex manner, or seems evasive when answering straightforward questions, it may indicate a lack of genuine expertise or an inability to work effectively with your team.

How to Hire a Mailchimp Expert

When you’re ready to hire a Mailchimp expert, knowing where to look is half the battle. Here are some places to find a Mailchimp expert:

1. MarketerHire

MarketerHire is a marketplace that matches companies with top marketing talent—including Mailchimp experts (both freelance and full-time)—across several verticals, including content marketing, brand marketing, SEO, and email marketing.

Once you share your needs with us, we aim to match you with a suitable candidate in under 48 hours. We accept only 1% of applicants after a rigorous vetting process, so you can rest assured that the Mailchimp expert we pair you with has a proven track record. 

Although this is rare, the first match might not be the right fit. In this case, we offer a free rematch so you find the ideal fit.

2. Mailchimp Experts Directory 

To make it easy for companies like yours to find Mailchimp experts, Mailchimp curated a directory of 200+ experts, including individual Mailchimp experts and email agencies. 

The directory clearly tags experts who are currently accepting new clients, so you know those who have capacity. You also get other information about each expert including the certifications they have, the budget you need to work with them, and reviews from previous clients. 

3. Referrals

Personal recommendations remain one of the most reliable ways to find a trustworthy Mailchimp expert. 

You can tap into their professional networks by asking industry colleagues and attending marketing meetups or webinars. 

Another approach is to request referrals during industry conferences or networking events, where experts are often willing to share contacts of specialists they’ve successfully collaborated with.

4. Online freelancing platforms

Platforms such as Upwork, Freelancer, and Fiverr offer access to a vast pool of freelance marketing talent. On these sites, you can post detailed job descriptions, review portfolios, and check ratings and feedback from previous clients. 

The competitive nature of these platforms also means you can often find experts who offer flexible pricing models, whether you need short-term campaign support or long-term strategic planning.

However, thorough vetting is crucial. Look for freelancers with proven experience in Mailchimp, positive client testimonials, and a clear understanding of email marketing best practices.

5. LinkedIn

With over a billion users, LinkedIn is a great place to find marketing pros, including Mailchimp experts. 

This platform provides a robust search tool that allows you to filter candidates by certifications, experience, and endorsement. You can review their detailed work history, client recommendations, and even see which industry groups they participate in. 

This way, you can target professionals who have specialized in using Mailchimp for email marketing.

6. Industry forums and communities

Scouring email marketing forums, such as dedicated Mailchimp user groups, Reddit communities like r/emailmarketing, or even niche Facebook groups, can uncover hidden talent. These communities allow you to see discussions, case studies, and success stories from several email marketers. 

These forums also provide the opportunity to post your requirements and receive direct recommendations from peers who have already vetted these professionals.

Case study

At MarketerHire, we’ve helped tons of companies find Mailchimp experts. One of them is Podium Audio (now Podium Entertainment). The company’s Head of Strategic Marketing, Maggie Silver, first reached out to us when she was trying to hire a growth marketer to build Podium Audio’s marketing strategy from the ground up. 

We matched her with a marketer named Meghan, and here’s her feedback: “It sort of blew my mind,” Maggie said. “What I loved about MarketerHire was the ability to find someone who was a specialist [and] to have them feel integrated into the team” — without committing to a full-time hire right away.

Maggie was so impressed with her experience that she reached out to us when trying to find a Mailchimp expert. She’d previously used Mailchimp’s expert directory to find one, but the candidates she interviewed “didn’t understand [Podium’s] business model.”

So, we did what we do best and matched Podium Audio with a curious Mailchimp expert named Matthew who took the time to learn its business model. Matthew went to work connecting Podium’s Airtable and Facebook Advertising to Mailchimp through Zapier, which expanded the company’s reporting capabilities. 

Maggie’s experience with Meghan and Matthew was so positive that she said she’d recommend MarketerHire to a fellow marketing leader in a heartbeat. 

“Clearly, your process for vetting people and qualifying them is fabulous,” she said. “I found two people who were gems. Truly, gems.”

Read: How Podium Audio Transitioned from Amazon Ads to Email Marketing — Fast

The vetting process: Questions to ask before hiring

Before finalizing your decision, thoroughly vetting your potential Mailchimp expert is important. 

Here are some steps to follow, along with specific questions to ask:

  1. Experience and case studies. Ask candidates to walk you through their previous work with Mailchimp. 

For example, you could ask, “Can you share examples of Mailchimp campaigns you have managed and the outcomes achieved?” This question helps you gauge their hands-on experience and the impact of their work. 

Ask for case studies that showcase a variety of campaign types (newsletters, promotional emails, automation sequences) and demonstrate improvements in metrics like open rates, click-through rates, and ROI.

  1. Technical proficiency. Ask, “What technical challenges have you encountered on Mailchimp, and how did you overcome them?” 

This question reveals the candidate’s problem-solving skills and familiarity with things like deliverability issues, automation glitches, or list segmentation problems. Also, ask if they’re proficient in HTML, CSS, and API integrations, which are crucial for customizing email designs.

  1. Strategic approach and data analysis. Evaluate their strategic mindset by asking questions like:
  • How do you integrate data analysis into your campaign plan?
  • How do you align email marketing with other marketing channels?

The right candidate should explain how they use analytics to make data-driven decisions, refine the strategy, and tailor content to specific segments.

  1. Sample hiring criteria and test projects. Establish clear criteria for hiring by outlining measurable goals and expectations. For example, you might give candidates a small test project so they can demonstrate their skills. 

This project could be setting up an automation flow, segmenting a sample list, and designing a template.

Pitfalls of the Traditional Approach to Hiring a Mailchimp Expert

The traditional approach to hiring a Mailchimp expert can lead to unexpected challenges that undermine your email strategy.

Let’s explore these pitfalls:

The freelancer gamble – Why low-cost “experts” can cost more in the long run

Choosing a freelancer based solely on a low hourly rate might seem cost-effective at the start, but this approach can backfire. 

The freelancer might set up a basic automation flow that might not be adequate if you have several audience segments. Also, the cheapest freelancers often juggle multiple clients, which can lead to delays or insufficient attention to your project. 

This forces you to reinvest time and money to fix errors that should have been handled correctly from the start.

Overpaying for an agency – When you’re paying overhead, not expertise

Agencies often boast teams with diverse skills, but their premium rates can hide layers of overhead that don't necessarily translate into better outcomes. 

When you pay for an agency, you're not just investing in expertise—you’re also covering management costs and other administrative expenses that add little value to your Mailchimp campaigns. 

Instead of receiving personalized attention, you may end up with standardized templates and cookie-cutter automation that lack the customization needed to truly reflect your brand. 

The lack of strategy – why some experts only focus on tactics, not growth

A common pitfall is hiring Mailchimp experts who focus solely on tactical aspects—like basic automation or template design—without developing a broader growth plan. 

A tactician might set up a campaign with beautifully designed emails but neglect audience segmentation, data analysis, or long-term engagement planning. This narrow focus often leads to short-lived improvements, but not sustainable growth. 

A well-rounded Mailchimp expert understands how technical tasks fit into an overarching strategy that boosts customer lifetime value and drives revenue.

🎯 To elevate your email marketing strategy, discover the 7 essential skills expert email marketers need and learn about the 6 signs it's time to hire a dedicated email marketer.

Hire a MailChimp Expert Through MarketerHire

At MarketerHire, we understand that success in email marketing hinges on partnering with the right expert. That’s why we use a rigorous vetting process to select only the best Mailchimp professionals—ensuring we match you with a specialist who has proven technical proficiency and exceptional problem-solving skills.

Whether you need a freelancer or full-time hire, our flexible hiring models adapt to your unique business needs. 

Ready to elevate your email marketing campaigns and achieve the results you deserve? Book a consultation with us today.

‍

Althea StormAlthea Storm
Althea Storm is a freelance Content Marketer who has written 300+ expert-backed and data-driven articles, eBooks, and guides for top software companies like HubSpot, Thinkific, Wiza, and Zapier. When Althea’s not producing top-notch content, you’ll find her deeply engrossed in a novel or painting.
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Table of Contents

Mailchimp is a powerful tool for connecting with your audience, but managing it alone can lead to low deliverability, clunky automation, and disorganized lists. Many who have tried to fix these issues solo, often end up with little or no improvement.

While a few consultants offer cookie-cutter solutions that don’t address your unique needs, the right Mailchimp expert can streamline your automation, boost engagement, drive conversions, and increase your ROI. 

In this piece, I’ll explain how a Mailchimp expert can help you streamline your email marketing efforts and guide you on how to hire the right one for your marketing team.

What Is a Mailchimp Expert?

Image source

A Mailchimp expert is someone who has hands-on experience using Mailchimp features like segmentation, A/B testing, and API integration. Their role is to use the tool to set up smooth automations that save you time and drive measurable results, such as increased open rates and improved conversion rates. 

With their deep understanding of Mailchimp's features, these professionals craft data-driven strategies that boost engagement and increase revenue.

However, despite their expertise, many people misunderstand the true scope of a Mailchimp expert’s work. 

Let’s address some common misconceptions:

  • Anyone can be an expert. Knowing the basics doesn’t make someone a true expert. Real expertise comes from years of hands-on experience and a knack for solving complex issues.
  • They are just email senders and technical supporters. Beyond troubleshooting and sending emails, their expertise comprises designing templates, setting up and optimizing automations, strategically planning email marketing campaigns that fit your brand, managing email lists, and increasing engagement.
  • Hiring them is a luxury for big companies. Regardless of your company's size, a skilled Mailchimp expert can streamline your processes to save you time and money in the long run.
  • They are magicians, not strategic partners. Mailchimp specialists don’t conjure up exquisite results out of thin air. Even the best experts need a solid marketing plan to achieve true success. 

Read: Klaviyo Vs Mailchimp: Which Email Marketing Platform is Best in 2025?

Mailchimp expert vs. general email marketer – What’s the difference?

A Mailchimp expert brings specialized knowledge and technical prowess to your email marketing, ensuring every campaign is fine-tuned for success. Meanwhile, a general email marketer handles broader campaign management without the deep dive into Mailchimp’s unique potential.

Here’s a table showing the differences between the two:

Category Mailchimp Expert General Email Marketer
Platform Specialization Deeply familiar with Mailchimp's unique features, tools, and integrations. Mailchimp experts employ advanced functions like automation triggers, welcome emails, abandoned cart reminders, segmentation based on purchase history or demographics, and analytics to optimize your campaigns. A general email marketer knows the basics of Mailchimp along with other platforms. Their use of Mailchimp tends to be limited to standard email marketing campaigns and they require additional training or resources to leverage advanced features.
Technical Proficiency Skilled in HTML editing, API integrations, and troubleshooting technical issues such as low deliverability and automation glitches. Possesses a general technical skillset but may rely more on default settings and less on custom coding or integrations.
Customization and Integration Able to create custom templates, develop tailored automation flows, and integrate Mailchimp with other tools (CRMs, social media platforms, ecommerce platforms). Uses preset templates and automation flows. Customization is often minimal, and integrations may require additional support or external tools.
Strategic Approach Focuses on aligning email campaigns with broader marketing goals. They emphasize data-driven decisions, A/B testing, and ROI improvement. Generally focuses on campaign execution and basic metrics, often missing out on deeper strategic insights and optimization opportunities.
Problem-Solving Skills Proactively identifies and resolves issues like list segmentation errors, automation bottlenecks, or deliverability problems, minimizing downtime and maximizing campaign effectiveness. May struggle with technical glitches or rely on trial and error, which can delay campaign improvements and cost valuable time.
Value Proposition Offers targeted solutions that boost engagement and revenue while saving time through streamlined processes. Their deep expertise can transform your email marketing into a finely tuned engine. Provides consistent, day-to-day email marketing support but may not have the advanced skills needed to fully optimize your campaigns for growth. They offer a reliable workflow approach, but may not have the expertise to transform your email marketing into a finely tuned engine.

When and Why Should You Hire a Mailchimp Expert?

When your email marketing starts feeling more like a hurdle than a help, it might be time to bring in a Mailchimp expert. Instead of continuing down a path of trial and error, an email marketing specialist can pinpoint and fix the issues that hold your campaigns back.

These key signs suggest you might need a Mailchimp expert:

  • Declining open rates. If your emails are consistently seeing fewer opens, it could signal problems with subject lines, content relevance, or even deliverability issues. An expert can help diagnose and resolve these issues.
  • Messy lists. Unorganized or outdated subscriber lists can cause targeting problems and hurt your campaign performance. A specialist can clean, segment, and maintain your lists effectively.
  • Automation issues. When your automated emails fail to trigger correctly or deliver in the right sequence, your campaigns lose their impact. An expert can set up robust automation flows that work smoothly, such as welcome series, abandoned cart reminders, or post-purchase follow-ups.
  • Low deliverability. If your emails often end up in spam folders or don’t reach the inbox at all, it’s a sign that technical and reputational issues need attention. A Mailchimp expert can improve your sender reputation and deliverability rates.
  • Ineffective segmentation. Sending generic messages to your entire audience might lower engagement. An expert will create targeted segments to ensure the right message reaches the right audience.
  • Inconsistent branding. When your emails don’t reflect your brand’s look and feel, it can confuse your audience. A specialist ensures that every email aligns with your brand identity.
  • Stagnant revenue. If your promotional campaigns aren’t converting into sales, it’s a clear sign that your strategy might need a professional touch.

Read: 6 Signs It’s Time to Hire an Email Marketer

The ROI of hiring an expert vs. DIY efforts

The cost of handling Mailchimp yourself might seem low at first, but the DIY route often hides expenses like wasted time, missed opportunities, and inefficient campaigns.

By contrast, a seasoned expert optimizes your campaigns and ensures that your email marketing efforts drive sustainable growth and maximize ROI.

Understanding the DIY costs

  • Time-intensive learning. Mastering Mailchimp on your own can easily consume valuable months of trial and error. The hours you spend learning can quickly drain your time and energy, detracting from other important business tasks.
  • Potential for mistakes. Without expert insight, you risk common pitfalls—like poor segmentation, low deliverability, and clunky automation—that can lead to lost engagement and revenue, damaging your brand reputation.
  • Limited strategic growth. DIY efforts often stop at basic execution. It prevents you from capitalizing on the full potential of email marketing. Without in-depth analysis and continuous refinement,  your campaigns might fail to tap into their full potential.

The advantages of hiring an expert

  • Optimized campaigns. A Mailchimp expert can set up and fine-tune your email flows, to ensure that your campaigns are both engaging and effective.
  • Data-driven decisions. With a knack for interpreting analytics, an expert quickly identifies what works and what doesn’t, leading to smarter, ROI-focused adjustments.
  • Time savings and peace of mind. By taking on the heavy lifting of email marketing, a professional frees you to focus on the key aspects of your business, reducing stress and likelihood of burnout.
  • Improved deliverability and segmentation. Experts ensure your messages land in the right inboxes, reaching the right audience with tailored content that converts.

🎯For more insights on choosing the right email marketing platform, check out our comprehensive comparison of Klaviyo vs Mailchimp and explore the 17 best email marketing tools in 2025.


Freelancer vs. Agency vs. In-House – Which model works best?

Choosing the right hiring model depends on your goals, budget, and how you want to scale your email marketing efforts. Below is a table that explains the differences between working with a freelancer, an in-house expert, and a Mailchimp marketing agency.

Category Freelancer In-house Expert Mailchimp Marketing Agency
Project Duration Freelancers work well on short-term projects or specific campaign overhauls, allowing you to address immediate issues without a long-term commitment. In-house experts are best suited for ongoing, long-term management of your email marketing plan. They integrate with your team and maintain consistent oversight of your campaigns. Mailchimp marketing agencies are versatile and can handle both short-term projects and long-term campaigns, adapting their approach as your needs evolve.
Costs Freelancers usually come at a lower cost since you pay on a project or hourly basis. However, you might need to spend extra time managing them to ensure that their work aligns with the work done by the in-house team. Hiring an in-house expert requires higher costs, including salary and benefits, but you get a dedicated professional who is fully aligned with your brand and goals. Agencies usually charge premium costs because they’re bringing a full team of experts with a broad range of skills that can be valuable to your campaigns.
Flexibility Freelancers focus on specific tasks you hire them for. Since there are no long-term commitments attached, you can scale up or down as needed. When bringing in an in-house expert, you’re hiring for the long term. This way, you get an expert to integrate deeply with your brand and work closely with other departments over the long run. Agencies combine flexibility with proven expertise, quickly adjusting marketing plans based on performance data while collaborating with your team to meet changing demands.
Depth of Expertise While freelance Mailchimp experts often have strong expertise in specific areas of Mailchimp, they may not offer the same breadth of expertise across all aspects of the platform as an agency or in-house team. In-house experts offer comprehensive expertise tailored to your business, allowing for a more integrated approach to both strategy and execution in email marketing. Agencies bring together specialists from different areas, ensuring that every aspect of your Mailchimp campaigns is covered by someone with deep, specific knowledge.
Scalability Since you can hire and let go of freelancers any time you want, they offer a great way to scale up and down, as your email marketing needs evolve. An in-house expert can help scale your email marketing efforts gradually, but rapid scaling can be more challenging and may require additional hiring or training. Agencies excel in scalability, as they have a team ready to handle larger campaigns and can easily allocate additional resources as your marketing demands increase.
Control and Alignment Freelancers operate with a degree of independence and require clear instructions to ensure their work aligns with your brand’s values and long-term goals. In-house experts are fully integrated into your company culture, offering better control and a stronger alignment with your internal strategies and brand identity. Agencies balance external expertise with collaborative input, as they might not be as embedded in your company culture, they work closely with you to align their strategies with your brand.
Best For Short-term projects, specific tasks, or companies with limited budgets. Businesses with ongoing, long-term email marketing needs, requiring close integration with the team and brand. Companies needing a wide range of expertise, scalable solutions, and strategic guidance across all aspects of email marketing.

What to Look for in a Mailchimp Expert

To find the right Mailchimp expert, it’s important to know what to look for. Here are some must-have skills that every Mailchimp expert should possess:

  • Strategic campaign planning. A Mailchimp expert should be able to design comprehensive email marketing plans. This involves understanding your target audience, aligning campaigns with business goals, and optimizing content for better engagement.
  • Data-driven decision making. The expert should be comfortable with analyzing and interpreting performance metrics, such as open rates, click-through rates, conversions, and unsubscribe rates, to make informed adjustments to the strategy.
  • In-depth Mailchimp knowledge. They should have a strong understanding of Mailchimp’s features, including automation (e.g., welcome series, abandoned cart reminders), segmentation (e.g., demographic, behavioral), and analytics (e.g., campaign reporting, A/B testing).
  • Mailchimp Academy certificates. A certificate from Mailchimp Academy, like the Mailchimp Email Marketing Certification, demonstrates that the expert is not only familiar with the platform’s basics but also proficient in advanced techniques.
  • Technical proficiency. A Mailchimp expert must be proficient in HTML, CSS, and API integrations to connect Mailchimp with CRMs, ecommerce platforms, or other marketing tools. This technical foundation enables them to customize templates and ensure seamless tool integration. 
  • Proven experience. Look for a candidate with a demonstrable track record of success in managing Mailchimp campaigns. A portfolio showcasing their work, including examples of successful automation setups, list segmentation, and data analysis, helps you gauge whether they’re up to the task.
  • Communication and collaboration. The expert must be capable of clearly explaining complex strategies and technical details to non-experts and actively listening to your business goals and challenges. Good communication ensures that your marketing team remains in sync and that strategies are executed effectively.

How to spot a fake "expert" (Red flags to watch out for)

Spotting a fake Mailchimp expert is crucial to ensuring that you invest in someone who can truly improve your email efforts. Here are some red flags to watch out for:

  • Lack of verified credentials. A genuine Mailchimp expert will usually have verifiable credentials, such as certifications from Mailchimp Academy. If a candidate cannot provide evidence of these or similar certifications, it may indicate that they haven’t undergone the necessary training or proven their expertise.
  • Overuse of buzzwords. Beware of specialists who rely heavily on trendy jargon like “synergy,” “holistic optimization,” or “next-level engagement” without providing concrete proof of their work. Genuine experts back up their claims with measurable plans and outcomes rather than relying on buzzwords to impress. Ask for specific examples of how they’ve applied those concepts in actual campaigns.
  • Generic portfolio. If you notice that the candidate’s portfolio consists of generic one-size-fits-all examples like a Mailchimp default template that lacks brand customization, features stock photos instead of client-specific visuals, or has email content that could apply to any business in any industry, it’s a sign they’ve not tackled diverse challenges or achieved substantial success in the field.
  • Inconsistent client reference. Reliable client testimonials and references provide insight into an expert’s track record. If the references seem overly scripted, vague, or inconsistent with the stated expertise, it could suggest that the expert has little real-world experience or that the testimonials have been fabricated.

Don’t hesitate to contact references directly and ask detailed questions about their experience with the expert.

  • Unrealistic promises. Be cautious of any expert who guarantees immediate success or promises miracle results. Real experts understand that email campaigns take time to perfect and that results depend on multiple variables and consistent effort.
  • Poor communication. If the candidate struggles to articulate their process, explains technical details in an overly complex manner, or seems evasive when answering straightforward questions, it may indicate a lack of genuine expertise or an inability to work effectively with your team.

How to Hire a Mailchimp Expert

When you’re ready to hire a Mailchimp expert, knowing where to look is half the battle. Here are some places to find a Mailchimp expert:

1. MarketerHire

MarketerHire is a marketplace that matches companies with top marketing talent—including Mailchimp experts (both freelance and full-time)—across several verticals, including content marketing, brand marketing, SEO, and email marketing.

Once you share your needs with us, we aim to match you with a suitable candidate in under 48 hours. We accept only 1% of applicants after a rigorous vetting process, so you can rest assured that the Mailchimp expert we pair you with has a proven track record. 

Although this is rare, the first match might not be the right fit. In this case, we offer a free rematch so you find the ideal fit.

2. Mailchimp Experts Directory 

To make it easy for companies like yours to find Mailchimp experts, Mailchimp curated a directory of 200+ experts, including individual Mailchimp experts and email agencies. 

The directory clearly tags experts who are currently accepting new clients, so you know those who have capacity. You also get other information about each expert including the certifications they have, the budget you need to work with them, and reviews from previous clients. 

3. Referrals

Personal recommendations remain one of the most reliable ways to find a trustworthy Mailchimp expert. 

You can tap into their professional networks by asking industry colleagues and attending marketing meetups or webinars. 

Another approach is to request referrals during industry conferences or networking events, where experts are often willing to share contacts of specialists they’ve successfully collaborated with.

4. Online freelancing platforms

Platforms such as Upwork, Freelancer, and Fiverr offer access to a vast pool of freelance marketing talent. On these sites, you can post detailed job descriptions, review portfolios, and check ratings and feedback from previous clients. 

The competitive nature of these platforms also means you can often find experts who offer flexible pricing models, whether you need short-term campaign support or long-term strategic planning.

However, thorough vetting is crucial. Look for freelancers with proven experience in Mailchimp, positive client testimonials, and a clear understanding of email marketing best practices.

5. LinkedIn

With over a billion users, LinkedIn is a great place to find marketing pros, including Mailchimp experts. 

This platform provides a robust search tool that allows you to filter candidates by certifications, experience, and endorsement. You can review their detailed work history, client recommendations, and even see which industry groups they participate in. 

This way, you can target professionals who have specialized in using Mailchimp for email marketing.

6. Industry forums and communities

Scouring email marketing forums, such as dedicated Mailchimp user groups, Reddit communities like r/emailmarketing, or even niche Facebook groups, can uncover hidden talent. These communities allow you to see discussions, case studies, and success stories from several email marketers. 

These forums also provide the opportunity to post your requirements and receive direct recommendations from peers who have already vetted these professionals.

Case study

At MarketerHire, we’ve helped tons of companies find Mailchimp experts. One of them is Podium Audio (now Podium Entertainment). The company’s Head of Strategic Marketing, Maggie Silver, first reached out to us when she was trying to hire a growth marketer to build Podium Audio’s marketing strategy from the ground up. 

We matched her with a marketer named Meghan, and here’s her feedback: “It sort of blew my mind,” Maggie said. “What I loved about MarketerHire was the ability to find someone who was a specialist [and] to have them feel integrated into the team” — without committing to a full-time hire right away.

Maggie was so impressed with her experience that she reached out to us when trying to find a Mailchimp expert. She’d previously used Mailchimp’s expert directory to find one, but the candidates she interviewed “didn’t understand [Podium’s] business model.”

So, we did what we do best and matched Podium Audio with a curious Mailchimp expert named Matthew who took the time to learn its business model. Matthew went to work connecting Podium’s Airtable and Facebook Advertising to Mailchimp through Zapier, which expanded the company’s reporting capabilities. 

Maggie’s experience with Meghan and Matthew was so positive that she said she’d recommend MarketerHire to a fellow marketing leader in a heartbeat. 

“Clearly, your process for vetting people and qualifying them is fabulous,” she said. “I found two people who were gems. Truly, gems.”

Read: How Podium Audio Transitioned from Amazon Ads to Email Marketing — Fast

The vetting process: Questions to ask before hiring

Before finalizing your decision, thoroughly vetting your potential Mailchimp expert is important. 

Here are some steps to follow, along with specific questions to ask:

  1. Experience and case studies. Ask candidates to walk you through their previous work with Mailchimp. 

For example, you could ask, “Can you share examples of Mailchimp campaigns you have managed and the outcomes achieved?” This question helps you gauge their hands-on experience and the impact of their work. 

Ask for case studies that showcase a variety of campaign types (newsletters, promotional emails, automation sequences) and demonstrate improvements in metrics like open rates, click-through rates, and ROI.

  1. Technical proficiency. Ask, “What technical challenges have you encountered on Mailchimp, and how did you overcome them?” 

This question reveals the candidate’s problem-solving skills and familiarity with things like deliverability issues, automation glitches, or list segmentation problems. Also, ask if they’re proficient in HTML, CSS, and API integrations, which are crucial for customizing email designs.

  1. Strategic approach and data analysis. Evaluate their strategic mindset by asking questions like:
  • How do you integrate data analysis into your campaign plan?
  • How do you align email marketing with other marketing channels?

The right candidate should explain how they use analytics to make data-driven decisions, refine the strategy, and tailor content to specific segments.

  1. Sample hiring criteria and test projects. Establish clear criteria for hiring by outlining measurable goals and expectations. For example, you might give candidates a small test project so they can demonstrate their skills. 

This project could be setting up an automation flow, segmenting a sample list, and designing a template.

Pitfalls of the Traditional Approach to Hiring a Mailchimp Expert

The traditional approach to hiring a Mailchimp expert can lead to unexpected challenges that undermine your email strategy.

Let’s explore these pitfalls:

The freelancer gamble – Why low-cost “experts” can cost more in the long run

Choosing a freelancer based solely on a low hourly rate might seem cost-effective at the start, but this approach can backfire. 

The freelancer might set up a basic automation flow that might not be adequate if you have several audience segments. Also, the cheapest freelancers often juggle multiple clients, which can lead to delays or insufficient attention to your project. 

This forces you to reinvest time and money to fix errors that should have been handled correctly from the start.

Overpaying for an agency – When you’re paying overhead, not expertise

Agencies often boast teams with diverse skills, but their premium rates can hide layers of overhead that don't necessarily translate into better outcomes. 

When you pay for an agency, you're not just investing in expertise—you’re also covering management costs and other administrative expenses that add little value to your Mailchimp campaigns. 

Instead of receiving personalized attention, you may end up with standardized templates and cookie-cutter automation that lack the customization needed to truly reflect your brand. 

The lack of strategy – why some experts only focus on tactics, not growth

A common pitfall is hiring Mailchimp experts who focus solely on tactical aspects—like basic automation or template design—without developing a broader growth plan. 

A tactician might set up a campaign with beautifully designed emails but neglect audience segmentation, data analysis, or long-term engagement planning. This narrow focus often leads to short-lived improvements, but not sustainable growth. 

A well-rounded Mailchimp expert understands how technical tasks fit into an overarching strategy that boosts customer lifetime value and drives revenue.

🎯 To elevate your email marketing strategy, discover the 7 essential skills expert email marketers need and learn about the 6 signs it's time to hire a dedicated email marketer.

Hire a MailChimp Expert Through MarketerHire

At MarketerHire, we understand that success in email marketing hinges on partnering with the right expert. That’s why we use a rigorous vetting process to select only the best Mailchimp professionals—ensuring we match you with a specialist who has proven technical proficiency and exceptional problem-solving skills.

Whether you need a freelancer or full-time hire, our flexible hiring models adapt to your unique business needs. 

Ready to elevate your email marketing campaigns and achieve the results you deserve? Book a consultation with us today.

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Althea Storm
about the author

Althea Storm is a freelance Content Marketer who has written 300+ expert-backed and data-driven articles, eBooks, and guides for top software companies like HubSpot, Thinkific, Wiza, and Zapier. When Althea’s not producing top-notch content, you’ll find her deeply engrossed in a novel or painting.

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