Marketing Team
•

6 Top Crypto Marketing Agencies in 2025

Althea Storm
•
March 3, 2025
Table of Contents
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Crypto isn’t a field that rewards a cookie-cutter approach. The rules shift almost daily, the terminology can be hard to explain, and audiences can spot a fluff a mile away. That’s why many traditional marketing campaigns miss the mark. 

Specialized crypto marketing agencies fill the gap by translating complex jargon into clear messages and keeping a close eye on shifting regulations. They also know how to earn trust in spaces where skepticism runs high. 

In this article, I’ll explore how to pick a crypto marketing strategy that suits your goals. You’ll see why crypto marketing is different from standard marketing, what to watch out for, and the best crypto marketing agencies to consider. 

Let’s dive in. 

How to choose a crypto marketing agency: Essential criteria

Before we get into the crypto marketing agency options, it’s worth knowing how to spot the right agency for the job. Not all marketing firms are prepared to navigate crypto’s twists and turns. Here are five key criteria that set a good crypto marketing agency apart from the rest 

1. In-depth blockchain knowledge 

A good crypto marketing agency won’t just know the buzzwords. They’ll have hands-on experience with blockchain networks, tokens, and decentralized apps. This understanding helps them create messages that connect with crypto enthusiasts and make sense to newcomers. It also ensures they can offer realistic advice on project goals and timelines, rather than lofty promises that fall flat. 

2. Proven regulatory compliance 

Rules around crypto marketing change faster than most can keep track of. You need an agency that keeps a close watch on new laws and guidelines. They should have a track record of compliant campaigns, especially if you plan to promote a security token or an NFT project. Knowing how to dodge regulatory pitfalls saves you from costly fines and damaged credibility. 

3. Community building know-how 

Crypto communities thrive on open discussion. There’s a strong sense of shared purpose, and people can tell if you’re not genuine. An agency with community-building expertise will know how to spark meaningful conversations, handle feedback, and manage online groups in places like Telegram, Discord, and X (formerlyTwitter). Solid community work leads to loyal supporters, which often makes or breaks a project.

4. Token launch experience 

Launching a token is more complicated than a standard product release. Beyond the usual marketing prep, you have to deal with smart contracts, liquidity, and exchange listings. An agency with token launch experience can help choose the best launch model (ICO, IDO, or IEO), handle distribution logistics, and plan effective pre-sale and post-launch promotions. Their previous successes and lessons learned can keep your launch on track. 

5. Crisis management skills 

Crypto can be volatile. A sudden market drop, a hack, or bad press can wreak havoc on your campaign. Look for an agency that knows how to respond quickly and transparently. They should have a clear plan to address public concerns, fix any mistakes, and protect your project’s reputation. That level of agility can make the difference between a hiccup and a full-blown disaster.

Read: How To Choose a Digital Marketing Agency—Key Criteria, Steps, and Tips

Red flags to watch for 

It’s easy to get swept up by big promises when exploring crypto marketing agencies. But before you sign on the dotted line, look for potential warning signs like the following: 

  • Unrealistic promises. An agency that guarantees instant, sky-high returns is a big red flag. Crypto is full of twists and turns, so anyone claiming foolproof results is probably stretching the truth. 
  • Lack of transparency. If the agency isn’t upfront about how they plan to grow your audience or promote your token, it’s a sign that they may be using dubious practices that can hurt your project. 
  • Weak online presence. You’ll also want to check the agency’s online presence and reputation. A slick website might impress at first glance, but if their social media channels are silent, or reviews are hard to find, something might be off. 
  • No track record of past work. Be wary of crypto marketing aagencies that won’t share case studies or talk about past failures. It may be a sign that they’ve not handled enough real-world projects or gotten great results for crypto companies like yours.
  • Disregard for regulatory compliance. Avoid agencies with questionable legal know-how. If they brush off compliance concerns or seem unaware of regulatory changes, you could end up in hot water. A good crypto marketing agency will keep you in the loop about any evolving rules and have a plan to keep your project on the right side of the law.

Questions to ask potential agencies 

When you reach out to a crypto marketing agency to see if they’d be right for your business, you’ll have the opportunity to ask them questions. Here are some you can ask to ascertain if they’re the real deal: 

  • How long have you worked in the crypto space? 

Experience matters. It shows the agency is familiar with blockchain technology, knows how to handle rapid market changes, and can back up its crypto marketing services with tried-and-tested methods. 

  • Can you share case studies or examples of past crypto projects? 

Real-world results are more telling than promises. Seeing what they’ve achieved—and hearing about any setbacks—can help you gauge their true capabilities. 

  • How do you stay compliant with evolving regulations? 

Crypto marketing isn’t a free-for-all. A solid agency will have clear processes to follow the latest laws, keeping your project safe from fines or legal troubles. 

  • What’s your approach to building and managing a community? 

Crypto communities can be tough to win over. You want an agency that knows how to engage users, handle questions, and keep excitement alive without sounding spammy.  

  • How do you measure success? 

Clear metrics give you a way to track campaign performance. This question ensures the agency has a plan for regular reporting, strategic tweaks, and transparency. 

  • Do you have crisis management experience? 

When the market drops or negative press hit, a cryptocurrency marketing agency with a solid crisis playbook can keep things from spiraling out of control.

  • Who will be my main point of contact? 

Good communication makes or breaks a project. Knowing who you’ll speak with and how often can save time, ease frustrations, and keep everyone on track.

Top 6 crypto marketing agencies to consider

By now, you have a clearer idea of what sets a crypto marketing agency apart and when it’s worth bringing one on board. If you’re ready to explore specific options, here are six standouts in the crypto industry: 

1. MarketerHire 

If you’re familiar with MarketerHire, you might be thinking, “Well, you’re not an agency.” And you’re right. We’re not a cryptocurrency marketing agency, but we’re a great alternative to one.  

Instead of hiring an entire firm, MarketerHire gives you access to individual marketers who already know how to craft the perfect crypto campaign, manage online communities, optimize your website, and build branding elements. MarketerHire vets each professional for skill and experience, so you’re not left scrolling through endless profiles hoping to spot a hidden gem.

With MarketerHire, you can scale your team up or down as your project evolves. Whether you need a short-term boost or want ongoing help, you can bring on the right specialist at the right time—without getting locked into a lengthy contract. This way, you get the insight of an expert who lives and breathes crypto marketing, without the overhead of a full agency. 

It’s a straightforward setup that lets you move at the pace of the crypto world, which, as we know, can be warp speed.

2. Luna PR 

Luna PR is a global marketing and communications agency that specializes in web3 and emerging tech, including blockchain, cryptocurrency, fintech, NFTs, and gaming. This agency has been in the web3 space since 2017, and in that time, it has partnered with over 600 companies to promote, grow, and protect their brands/products. 

With its expertise in traditional PR and digital marketing, as well as a deep understanding of the evolving tech landscape, Luna PR aims to bridge the gap between technology and communication through comprehensive marketing strategies that build communities and drive results. 

It does this through: 

  • Public relations (press releases, media opportunities, speaking and panel discussions, etc.);
  • Crypto marketing (social media management, community management, influencers, etc.);
  • Events (conferences, launch events, private dinners, etc.);
  • Branding (brand strategies, visual identities, brand collaterals, etc.); 
  • Recruitment of C-level talent for your business.

Read: Hire Brand Designers—Develop a Recognizable and Trustworthy Brand

3. MarketAcross

MarketAcross is a leading crypto PR firm that provides an end-to-end crypto marketing solution for blockchain and fintech companies. 

This agency’s services are full-stack, meaning its experts will do everything for you, including developing a budget, building a comprehensive marketing strategy, creating and distributing content, and promoting that content through different channels. 

What’s great about MarketAcross is that the agency is confident that they can meet their clients’ key performance indicators (KPIs) and drive results for them. That’s why it designed a no-retainer model, where you can stop working with them at any time once you realize that you’re not getting the results you want. You won’t be shackled to any contract. 

4. CryptoVirally 

Just like MarketAcross, CryptoVirally is a full-stack crypto-exclusive marketing agency that offers a large slew of services for crypto projects, NFT, and ICO projects. These services include: 

  • Press releases, which can organically boost your project within the agency’s distribution network;
  • Social media marketing, which can help you get between 15,000 to 25,000 crypto followers on Discord or Telegram. 
  • Media reach for your crypt projects by publishing articles about it on popular, high-quality websites and landing coveted TV interviews;
  • Community management, which helps you stay in touch with your crypto communities, wherever they may be;
  • Graphics and web design specifically for the cryptocurrency sector;
  • Website audit and SEO to improve visibility, earn trust, and rank better on the search engine results pages (SERPs). 

What I love most about Crypto Virally is that it doesn’t make you guess how much you have to set aside to work with them. Drawing from their years of experience in the crypto space, this agency has designed transparent packages, ranging from $2,000 to $13,000, depending on your needs. 

5. Blockwiz 

Blockwiz is a crypto marketing agency that specializes in all things Web3. This agency comprises data-driven experts who provide several services for crypto companies, including: 

  • Paid ads services (Facebook, Instagram, YouTube, Instagram, Linkedin, Snapchat, etc.);
  • Community growth strategies to help you build vibrant communities on Telegram and Discord;
  • Crypto influencer marketing to help you tap into the audiences of some of the most popular crypto influencers in your space;
  • Press releases to help you build authority and cultivate trust in your brand;
  • Search engine optimization (SEO), including on-page and off-page SEO, to drive more website traffic and signups;
  • Web3 consulting services, to help steer your brand in the right direction and drive maximum ROI. 

6. GuerillaBuzz

GuerillaBuzz describes itself as a non-traditional boutique growth agency for blockchain companies. Rather than employ conventional marketing tactics, this agency develops custom crypto marketing plans for each blockchain client it gets.

Its services include: 

  • Crypto PR services, where it helps companies shape public opinion and build awareness by featuring them in leading blockchain media;
  • Content marketing, where it leverages hot-button topics and conversations in the crypto space to propel crypto businesses into the limelight;
  • Search engine optimization, where it builds unique SEO strategies to help clients drive organic traffic and rank high for relevant keywords;
  • Community management, where it finds clients’ target audiences, reels them in, and consistently delivers organic conversations to make them stick around.
  • Branding, where it creates websites and explainer videos for blockchain products and other crypto businesses.  

Why do general marketing agencies fail crypto projects?

General marketing agencies often bring strong creative skills, yet many of them falter when it comes to crypto. This is mainly because the crypt space moves fast and demands specialized knowledge that goes beyond standard advertising tactics. Here’s a closer look at where regular marketing agencies typically fall short:

1. Lack of blockchain knowledge 

Agencies without hands-on experience with blockchain technology may struggle to craft messages that resonate with crypto enthusiasts. They often rely on generic buzzwords instead of offering real substance, which leads to campaigns that feel hollow or misguided. 

2. No community-building experience 

Crypto communities live on social platforms like Telegram, Discord, Reddit, Quora, and other crypto-related forums, and they expect real-time engagement, transparency, and collaboration. General marketing agencies often focus on one-way advertising (like paid ads), missing the interactive style that keeps crypto followers invested. 

3. Unfamiliarity with token economics 

Successful crypto projects hinge on well-designed token models. Marketing teams need to understand how tokens are issued, valued, and used within an ecosystem. Without that knowledge, they can’t explain why a token matters or how it benefits users. 

4. Difficulty adapting to rapid changes 

Crypto can pivot in days, if not hours. New regulations, market dips, or tech updates can quickly alter a marketing plan. Marketing agencies used to slower schedules may find it tough to pivot, leaving campaigns outdated by the time they launch. 

5. Compliance blind spots 

The regulatory landscape around crypto is constantly shifting. Traditional digital marketing firms might not follow crypto-specific guidelines closely, which can put projects at risk of fines or reputational harm.

When a crypto marketing agency is the right choice (vs. an in-house team or a general marketing agency)

Bringing in a crypto marketing agency isn’t always the default choice. Your company can do fine with an in-house approach, or by leaning on a general marketing agency. Still, there are situations where a crypto digital marketing agency is the missing piece you need to boost visibility and credibility. Below, we’ll look at what makes a crypto-focused partner necessary, when it might not be necessary, and how to weigh the costs and benefits.

1. Technical complexity

Blockchain projects can feel like a maze to outsiders. Smart contracts, consensus mechanisms, and token models don’t fit the usual marketing playbook. A specialized crypto agency knows how to translate technical jargon into clear messages without losing the essence of your project. That skill can spark genuine interest from your target audience instead of confusion, which is often what happens when generalist agencies tackle something they don’t fully understand. 

2. Regulatory compliance needs

Keeping up with crypto regulations is no small feat. Rules differ by country, and they can change with little warning. A specialist crypto agency tracks these shifts and advises you on everything from ad wording to token sales. They’ll also know when to bring in legal help. If you choose an in-house team or a general marketing agency that isn’t watching these laws closely, you risk fines or worse. 

3. Community-driven nature of crypto 

Unlike traditional industries, the crypto industry thrives on active, tight-knit communities. Telegram groups, Discord servers, and X feeds aren’t just add-ons—they’re where much of the real action happens. Specialized crypto marketing agencies have a feel for this environment and know how to spark engagement, moderate discussions, and build trust over time. A generic one-way marketing style won’t resonate with a crowd that expects to be heard and involved. 

4. Global, 24/7 market dynamics 

Crypto never sleeps. Markets operate around the clock and involve participants from every time zone. A specialized crypto agency often has systems in place to address issues andopportunities as they arise—even if it’s 3 a.m. where you are. By contrast, a generalist firm might be too slow or unprepared to handle the pace. 

5. Costs, flexibility, and expertise

An in-house team will offer more control and direct oversight of your projects, but they can be expensive to build if you need legal, community, and tech experts all at once. Working with a crypto marketing agency can also be expensive, especially if you’re paying for deep technical knowledge. However, the right partner can save you from costly mistakes and wasted time. 

A general marketing agency might be cheaper than those two options and more flexible in broader campaigns, but they often lack the specialized insights that keep crypto projects on the right track.

When you might not need a crypto agency

If your project is small, non-technical, and doesn’t plan to issue tokens, you might get by with a lean in-house setup or a general marketing firm. For example, building a simple blockchain-based app that doesn’t require heavy community management or tokenomics might not demand an entire crypto-focused team. 

In a case like this, the money you’ll save and the broader marketing perspective you’ll get by hiring a traditional marketing agency could outweigh the need for deep blockchain marketing expertise.

Comparison table: In-house team vs. general agency vs. crypto agency

Here’s a comparison table highlighting the key factors to consider when deciding between an in-house team, a general marketing agency, and a specialized crypto marketing agency: 

In-house team General marketing agency Crypto marketing agency
Blockchain expertise Building an in-house team means you control who you hire and how much blockchain knowledge they bring. If you attract the right talent, you can develop deep expertise over time. However, the initial search for people with specialized skills can be challenging, and ongoing training is essential to keep pace with the crypto landscape. General digital marketing firms usually focus on broader strategies rather than niche technologies. They may know the basics of blockchain, but they often rely on surface-level understanding. As a result, they can struggle to create messages that resonate with crypto-savvy audiences or accurately explain the technical side of your project to newcomers. Crypto marketing agencies center their services on blockchain. They track technology trends, understand token models, and keep tabs on rapid changes in the space. This specialized knowledge helps them create targeted campaigns that speak to both crypto enthusiasts and newcomers.
Community management An in-house team can immerse itself in your project and interact directly with your audience, but this demands time and effort. Hiring community managers who understand how to use crypto community platforms can also be expensive, and you’ll need to establish round-the-clock moderation for a global community. General marketing agencies often excel in traditional advertising and social media management. However, they may approach community engagement as a one-way channel, posting updates rather than having meaningful conversations with members. Crypto communities, by contrast, expect active interaction, which can be an adjustment for teams used to more conventional marketing methods. Crypto marketing agencies are used to handling tight-knit online groups in real time. They often have dedicated community managers who know the ins and outs of community platforms like Discord, Reddit, and Telegram. By actively listening to user feedback and encouraging dialogue, they build trust and loyalty.
Regulatory compliance To stay compliant in-house, you must either have a legal team on staff or hire external counsel. Being solely responsible for compliance can be risky, especially if you’re dealing with global markets that have unique laws and guidelines. Traditional digital marketing agencies typically have a basic understanding of advertising regulations, but the shifting rules in the blockchain industry pose an extra challenge. If they’re not committed to monitoring new policies, your project could inadvertently run afoul of the law. Because they work exclusively with blockchain projects, crypto marketing agencies keep a close eye on evolving legal requirements. Many will also recommend specialized legal counsel when needed. This helps you avoid potential pitfalls around token sales, advertising restrictions, and other crypto-specific regulations.
Cost An in-house approach can be pricey initially because you need to recruit specialized professionals. Salaries, benefits, and continuous training add to the budget. Over time, if your project grows, having a dedicated team can become an asset—but for startups or smaller initiatives, the upfront expense might be too high. If your campaign doesn’t require deep crypto expertise, hiring a general marketing agency might be more economical. However, if the agency struggles with blockchain-specific tasks, you may lose time and money troubleshooting issues or bringing in extra resources to fill the knowledge gaps. Crypto marketing agencies often command higher fees due to their niche expertise. However, their ability to handle technical, community, and compliance tasks can save you from expensive mistakes. If your project has lofty goals or is highly technical, investing in a dedicated crypto team can be more cost-effective in the long run than dealing with setbacks or misunderstandings.
Speed and implementation An in-house team offers direct control, which means fewer layers of approval. You can roll out campaigns quickly if everyone is aligned. The flip side is that you’re responsible for training and coordination, which can slow things down if you don’t have strong processes. General agencies usually have established workflows to manage campaigns efficiently. However, a steep learning curve for crypto-specific details might delay certain deliverables. If they’re juggling multiple non-crypto clients, you might also face scheduling conflicts or lower priority. Knowing the volatile nature of the crypto space, crypto agencies are structured to pivot rapidly, especially when regulations shift or markets fluctuate. This agility helps them deploy campaigns, respond to crises, and update strategies without getting bogged down by lengthy bureaucratic processes.
Global reach Handling a global audience around the clock is challenging for an in-house team, especially if you’re a smaller operation. You may need team members in multiple time zones or an on-call system, which increases staffing costs and complexity. Most general marketing agencies keep standard business hours and may not be equipped to provide round-the-clock service. Larger firms could have worldwide offices, but you’ll typically pay extra for off-hours support. Crypto agencies know this market never sleeps, so they tend to have arrangements for rapid response and ongoing community engagement. This makes it easier to tackle urgent issues and keep momentum high, regardless of time zone.
Scalability and flexibility While you have control over in-house team dynamics, rapid expansion can be tricky if you lack the budget or can’t find enough skilled talent. Yet, having everyone under one roof can boost collaboration if you do manage to grow effectively. General agencies can scale services based on your needs, though they might be juggling other clients as well. If your project suddenly grows, you might have to renegotiate contracts or switch agencies if they can’t handle the additional workload or specific crypto demands. Crypto marketing agencies understand that crypto projects can spike in popularity, requiring a sudden increase in marketing efforts. Thanks to specialized expertise and a strong network, they’re usually well-positioned to expand content marketing and social media campaigns quickly without compromising on quality.

Where to go for the best fractional marketing hires

best fractional marketing hires

If you want a more nimble solution than a traditional agency, fractional marketing talent can be a game-changer. MarketerHire is designed for just that. 

We’re a marketplace that connects crypto businesses with proven marketing specialists on demand. Whether you need a pro in content marketing strategy, community management, social media marketing, or paid advertising (Google Ads, Facebook Ads, etc.), you can find someone who’s done it before in the crypto world. And because these specialists work on a fractional basis, you’re not locked into long-term commitments or excessive overhead.

MarketerHire also does the legwork of vetting each marketer, which saves you from hours of sifting through unproven candidates. Once you find your match, you can scale up or down as your project needs shift—handy in a space where market conditions can change overnight. 

This setup often ends up being more cost-effective than hiring a full agency, and you still get hands-on attention from professionals who focus on helping your project thrive. It’s a flexible, transparent way to tap into the crypto marketing talent pool, and it all starts with scheduling a call with us.

Althea StormAlthea Storm
Althea Storm is a freelance Content Marketer who has written 300+ expert-backed and data-driven articles, eBooks, and guides for top software companies like HubSpot, Thinkific, Wiza, and Zapier. When Althea’s not producing top-notch content, you’ll find her deeply engrossed in a novel or painting.
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Table of Contents

Crypto isn’t a field that rewards a cookie-cutter approach. The rules shift almost daily, the terminology can be hard to explain, and audiences can spot a fluff a mile away. That’s why many traditional marketing campaigns miss the mark. 

Specialized crypto marketing agencies fill the gap by translating complex jargon into clear messages and keeping a close eye on shifting regulations. They also know how to earn trust in spaces where skepticism runs high. 

In this article, I’ll explore how to pick a crypto marketing strategy that suits your goals. You’ll see why crypto marketing is different from standard marketing, what to watch out for, and the best crypto marketing agencies to consider. 

Let’s dive in. 

How to choose a crypto marketing agency: Essential criteria

Before we get into the crypto marketing agency options, it’s worth knowing how to spot the right agency for the job. Not all marketing firms are prepared to navigate crypto’s twists and turns. Here are five key criteria that set a good crypto marketing agency apart from the rest 

1. In-depth blockchain knowledge 

A good crypto marketing agency won’t just know the buzzwords. They’ll have hands-on experience with blockchain networks, tokens, and decentralized apps. This understanding helps them create messages that connect with crypto enthusiasts and make sense to newcomers. It also ensures they can offer realistic advice on project goals and timelines, rather than lofty promises that fall flat. 

2. Proven regulatory compliance 

Rules around crypto marketing change faster than most can keep track of. You need an agency that keeps a close watch on new laws and guidelines. They should have a track record of compliant campaigns, especially if you plan to promote a security token or an NFT project. Knowing how to dodge regulatory pitfalls saves you from costly fines and damaged credibility. 

3. Community building know-how 

Crypto communities thrive on open discussion. There’s a strong sense of shared purpose, and people can tell if you’re not genuine. An agency with community-building expertise will know how to spark meaningful conversations, handle feedback, and manage online groups in places like Telegram, Discord, and X (formerlyTwitter). Solid community work leads to loyal supporters, which often makes or breaks a project.

4. Token launch experience 

Launching a token is more complicated than a standard product release. Beyond the usual marketing prep, you have to deal with smart contracts, liquidity, and exchange listings. An agency with token launch experience can help choose the best launch model (ICO, IDO, or IEO), handle distribution logistics, and plan effective pre-sale and post-launch promotions. Their previous successes and lessons learned can keep your launch on track. 

5. Crisis management skills 

Crypto can be volatile. A sudden market drop, a hack, or bad press can wreak havoc on your campaign. Look for an agency that knows how to respond quickly and transparently. They should have a clear plan to address public concerns, fix any mistakes, and protect your project’s reputation. That level of agility can make the difference between a hiccup and a full-blown disaster.

Read: How To Choose a Digital Marketing Agency—Key Criteria, Steps, and Tips

Red flags to watch for 

It’s easy to get swept up by big promises when exploring crypto marketing agencies. But before you sign on the dotted line, look for potential warning signs like the following: 

  • Unrealistic promises. An agency that guarantees instant, sky-high returns is a big red flag. Crypto is full of twists and turns, so anyone claiming foolproof results is probably stretching the truth. 
  • Lack of transparency. If the agency isn’t upfront about how they plan to grow your audience or promote your token, it’s a sign that they may be using dubious practices that can hurt your project. 
  • Weak online presence. You’ll also want to check the agency’s online presence and reputation. A slick website might impress at first glance, but if their social media channels are silent, or reviews are hard to find, something might be off. 
  • No track record of past work. Be wary of crypto marketing aagencies that won’t share case studies or talk about past failures. It may be a sign that they’ve not handled enough real-world projects or gotten great results for crypto companies like yours.
  • Disregard for regulatory compliance. Avoid agencies with questionable legal know-how. If they brush off compliance concerns or seem unaware of regulatory changes, you could end up in hot water. A good crypto marketing agency will keep you in the loop about any evolving rules and have a plan to keep your project on the right side of the law.

Questions to ask potential agencies 

When you reach out to a crypto marketing agency to see if they’d be right for your business, you’ll have the opportunity to ask them questions. Here are some you can ask to ascertain if they’re the real deal: 

  • How long have you worked in the crypto space? 

Experience matters. It shows the agency is familiar with blockchain technology, knows how to handle rapid market changes, and can back up its crypto marketing services with tried-and-tested methods. 

  • Can you share case studies or examples of past crypto projects? 

Real-world results are more telling than promises. Seeing what they’ve achieved—and hearing about any setbacks—can help you gauge their true capabilities. 

  • How do you stay compliant with evolving regulations? 

Crypto marketing isn’t a free-for-all. A solid agency will have clear processes to follow the latest laws, keeping your project safe from fines or legal troubles. 

  • What’s your approach to building and managing a community? 

Crypto communities can be tough to win over. You want an agency that knows how to engage users, handle questions, and keep excitement alive without sounding spammy.  

  • How do you measure success? 

Clear metrics give you a way to track campaign performance. This question ensures the agency has a plan for regular reporting, strategic tweaks, and transparency. 

  • Do you have crisis management experience? 

When the market drops or negative press hit, a cryptocurrency marketing agency with a solid crisis playbook can keep things from spiraling out of control.

  • Who will be my main point of contact? 

Good communication makes or breaks a project. Knowing who you’ll speak with and how often can save time, ease frustrations, and keep everyone on track.

Top 6 crypto marketing agencies to consider

By now, you have a clearer idea of what sets a crypto marketing agency apart and when it’s worth bringing one on board. If you’re ready to explore specific options, here are six standouts in the crypto industry: 

1. MarketerHire 

If you’re familiar with MarketerHire, you might be thinking, “Well, you’re not an agency.” And you’re right. We’re not a cryptocurrency marketing agency, but we’re a great alternative to one.  

Instead of hiring an entire firm, MarketerHire gives you access to individual marketers who already know how to craft the perfect crypto campaign, manage online communities, optimize your website, and build branding elements. MarketerHire vets each professional for skill and experience, so you’re not left scrolling through endless profiles hoping to spot a hidden gem.

With MarketerHire, you can scale your team up or down as your project evolves. Whether you need a short-term boost or want ongoing help, you can bring on the right specialist at the right time—without getting locked into a lengthy contract. This way, you get the insight of an expert who lives and breathes crypto marketing, without the overhead of a full agency. 

It’s a straightforward setup that lets you move at the pace of the crypto world, which, as we know, can be warp speed.

2. Luna PR 

Luna PR is a global marketing and communications agency that specializes in web3 and emerging tech, including blockchain, cryptocurrency, fintech, NFTs, and gaming. This agency has been in the web3 space since 2017, and in that time, it has partnered with over 600 companies to promote, grow, and protect their brands/products. 

With its expertise in traditional PR and digital marketing, as well as a deep understanding of the evolving tech landscape, Luna PR aims to bridge the gap between technology and communication through comprehensive marketing strategies that build communities and drive results. 

It does this through: 

  • Public relations (press releases, media opportunities, speaking and panel discussions, etc.);
  • Crypto marketing (social media management, community management, influencers, etc.);
  • Events (conferences, launch events, private dinners, etc.);
  • Branding (brand strategies, visual identities, brand collaterals, etc.); 
  • Recruitment of C-level talent for your business.

Read: Hire Brand Designers—Develop a Recognizable and Trustworthy Brand

3. MarketAcross

MarketAcross is a leading crypto PR firm that provides an end-to-end crypto marketing solution for blockchain and fintech companies. 

This agency’s services are full-stack, meaning its experts will do everything for you, including developing a budget, building a comprehensive marketing strategy, creating and distributing content, and promoting that content through different channels. 

What’s great about MarketAcross is that the agency is confident that they can meet their clients’ key performance indicators (KPIs) and drive results for them. That’s why it designed a no-retainer model, where you can stop working with them at any time once you realize that you’re not getting the results you want. You won’t be shackled to any contract. 

4. CryptoVirally 

Just like MarketAcross, CryptoVirally is a full-stack crypto-exclusive marketing agency that offers a large slew of services for crypto projects, NFT, and ICO projects. These services include: 

  • Press releases, which can organically boost your project within the agency’s distribution network;
  • Social media marketing, which can help you get between 15,000 to 25,000 crypto followers on Discord or Telegram. 
  • Media reach for your crypt projects by publishing articles about it on popular, high-quality websites and landing coveted TV interviews;
  • Community management, which helps you stay in touch with your crypto communities, wherever they may be;
  • Graphics and web design specifically for the cryptocurrency sector;
  • Website audit and SEO to improve visibility, earn trust, and rank better on the search engine results pages (SERPs). 

What I love most about Crypto Virally is that it doesn’t make you guess how much you have to set aside to work with them. Drawing from their years of experience in the crypto space, this agency has designed transparent packages, ranging from $2,000 to $13,000, depending on your needs. 

5. Blockwiz 

Blockwiz is a crypto marketing agency that specializes in all things Web3. This agency comprises data-driven experts who provide several services for crypto companies, including: 

  • Paid ads services (Facebook, Instagram, YouTube, Instagram, Linkedin, Snapchat, etc.);
  • Community growth strategies to help you build vibrant communities on Telegram and Discord;
  • Crypto influencer marketing to help you tap into the audiences of some of the most popular crypto influencers in your space;
  • Press releases to help you build authority and cultivate trust in your brand;
  • Search engine optimization (SEO), including on-page and off-page SEO, to drive more website traffic and signups;
  • Web3 consulting services, to help steer your brand in the right direction and drive maximum ROI. 

6. GuerillaBuzz

GuerillaBuzz describes itself as a non-traditional boutique growth agency for blockchain companies. Rather than employ conventional marketing tactics, this agency develops custom crypto marketing plans for each blockchain client it gets.

Its services include: 

  • Crypto PR services, where it helps companies shape public opinion and build awareness by featuring them in leading blockchain media;
  • Content marketing, where it leverages hot-button topics and conversations in the crypto space to propel crypto businesses into the limelight;
  • Search engine optimization, where it builds unique SEO strategies to help clients drive organic traffic and rank high for relevant keywords;
  • Community management, where it finds clients’ target audiences, reels them in, and consistently delivers organic conversations to make them stick around.
  • Branding, where it creates websites and explainer videos for blockchain products and other crypto businesses.  

Why do general marketing agencies fail crypto projects?

General marketing agencies often bring strong creative skills, yet many of them falter when it comes to crypto. This is mainly because the crypt space moves fast and demands specialized knowledge that goes beyond standard advertising tactics. Here’s a closer look at where regular marketing agencies typically fall short:

1. Lack of blockchain knowledge 

Agencies without hands-on experience with blockchain technology may struggle to craft messages that resonate with crypto enthusiasts. They often rely on generic buzzwords instead of offering real substance, which leads to campaigns that feel hollow or misguided. 

2. No community-building experience 

Crypto communities live on social platforms like Telegram, Discord, Reddit, Quora, and other crypto-related forums, and they expect real-time engagement, transparency, and collaboration. General marketing agencies often focus on one-way advertising (like paid ads), missing the interactive style that keeps crypto followers invested. 

3. Unfamiliarity with token economics 

Successful crypto projects hinge on well-designed token models. Marketing teams need to understand how tokens are issued, valued, and used within an ecosystem. Without that knowledge, they can’t explain why a token matters or how it benefits users. 

4. Difficulty adapting to rapid changes 

Crypto can pivot in days, if not hours. New regulations, market dips, or tech updates can quickly alter a marketing plan. Marketing agencies used to slower schedules may find it tough to pivot, leaving campaigns outdated by the time they launch. 

5. Compliance blind spots 

The regulatory landscape around crypto is constantly shifting. Traditional digital marketing firms might not follow crypto-specific guidelines closely, which can put projects at risk of fines or reputational harm.

When a crypto marketing agency is the right choice (vs. an in-house team or a general marketing agency)

Bringing in a crypto marketing agency isn’t always the default choice. Your company can do fine with an in-house approach, or by leaning on a general marketing agency. Still, there are situations where a crypto digital marketing agency is the missing piece you need to boost visibility and credibility. Below, we’ll look at what makes a crypto-focused partner necessary, when it might not be necessary, and how to weigh the costs and benefits.

1. Technical complexity

Blockchain projects can feel like a maze to outsiders. Smart contracts, consensus mechanisms, and token models don’t fit the usual marketing playbook. A specialized crypto agency knows how to translate technical jargon into clear messages without losing the essence of your project. That skill can spark genuine interest from your target audience instead of confusion, which is often what happens when generalist agencies tackle something they don’t fully understand. 

2. Regulatory compliance needs

Keeping up with crypto regulations is no small feat. Rules differ by country, and they can change with little warning. A specialist crypto agency tracks these shifts and advises you on everything from ad wording to token sales. They’ll also know when to bring in legal help. If you choose an in-house team or a general marketing agency that isn’t watching these laws closely, you risk fines or worse. 

3. Community-driven nature of crypto 

Unlike traditional industries, the crypto industry thrives on active, tight-knit communities. Telegram groups, Discord servers, and X feeds aren’t just add-ons—they’re where much of the real action happens. Specialized crypto marketing agencies have a feel for this environment and know how to spark engagement, moderate discussions, and build trust over time. A generic one-way marketing style won’t resonate with a crowd that expects to be heard and involved. 

4. Global, 24/7 market dynamics 

Crypto never sleeps. Markets operate around the clock and involve participants from every time zone. A specialized crypto agency often has systems in place to address issues andopportunities as they arise—even if it’s 3 a.m. where you are. By contrast, a generalist firm might be too slow or unprepared to handle the pace. 

5. Costs, flexibility, and expertise

An in-house team will offer more control and direct oversight of your projects, but they can be expensive to build if you need legal, community, and tech experts all at once. Working with a crypto marketing agency can also be expensive, especially if you’re paying for deep technical knowledge. However, the right partner can save you from costly mistakes and wasted time. 

A general marketing agency might be cheaper than those two options and more flexible in broader campaigns, but they often lack the specialized insights that keep crypto projects on the right track.

When you might not need a crypto agency

If your project is small, non-technical, and doesn’t plan to issue tokens, you might get by with a lean in-house setup or a general marketing firm. For example, building a simple blockchain-based app that doesn’t require heavy community management or tokenomics might not demand an entire crypto-focused team. 

In a case like this, the money you’ll save and the broader marketing perspective you’ll get by hiring a traditional marketing agency could outweigh the need for deep blockchain marketing expertise.

Comparison table: In-house team vs. general agency vs. crypto agency

Here’s a comparison table highlighting the key factors to consider when deciding between an in-house team, a general marketing agency, and a specialized crypto marketing agency: 

In-house team General marketing agency Crypto marketing agency
Blockchain expertise Building an in-house team means you control who you hire and how much blockchain knowledge they bring. If you attract the right talent, you can develop deep expertise over time. However, the initial search for people with specialized skills can be challenging, and ongoing training is essential to keep pace with the crypto landscape. General digital marketing firms usually focus on broader strategies rather than niche technologies. They may know the basics of blockchain, but they often rely on surface-level understanding. As a result, they can struggle to create messages that resonate with crypto-savvy audiences or accurately explain the technical side of your project to newcomers. Crypto marketing agencies center their services on blockchain. They track technology trends, understand token models, and keep tabs on rapid changes in the space. This specialized knowledge helps them create targeted campaigns that speak to both crypto enthusiasts and newcomers.
Community management An in-house team can immerse itself in your project and interact directly with your audience, but this demands time and effort. Hiring community managers who understand how to use crypto community platforms can also be expensive, and you’ll need to establish round-the-clock moderation for a global community. General marketing agencies often excel in traditional advertising and social media management. However, they may approach community engagement as a one-way channel, posting updates rather than having meaningful conversations with members. Crypto communities, by contrast, expect active interaction, which can be an adjustment for teams used to more conventional marketing methods. Crypto marketing agencies are used to handling tight-knit online groups in real time. They often have dedicated community managers who know the ins and outs of community platforms like Discord, Reddit, and Telegram. By actively listening to user feedback and encouraging dialogue, they build trust and loyalty.
Regulatory compliance To stay compliant in-house, you must either have a legal team on staff or hire external counsel. Being solely responsible for compliance can be risky, especially if you’re dealing with global markets that have unique laws and guidelines. Traditional digital marketing agencies typically have a basic understanding of advertising regulations, but the shifting rules in the blockchain industry pose an extra challenge. If they’re not committed to monitoring new policies, your project could inadvertently run afoul of the law. Because they work exclusively with blockchain projects, crypto marketing agencies keep a close eye on evolving legal requirements. Many will also recommend specialized legal counsel when needed. This helps you avoid potential pitfalls around token sales, advertising restrictions, and other crypto-specific regulations.
Cost An in-house approach can be pricey initially because you need to recruit specialized professionals. Salaries, benefits, and continuous training add to the budget. Over time, if your project grows, having a dedicated team can become an asset—but for startups or smaller initiatives, the upfront expense might be too high. If your campaign doesn’t require deep crypto expertise, hiring a general marketing agency might be more economical. However, if the agency struggles with blockchain-specific tasks, you may lose time and money troubleshooting issues or bringing in extra resources to fill the knowledge gaps. Crypto marketing agencies often command higher fees due to their niche expertise. However, their ability to handle technical, community, and compliance tasks can save you from expensive mistakes. If your project has lofty goals or is highly technical, investing in a dedicated crypto team can be more cost-effective in the long run than dealing with setbacks or misunderstandings.
Speed and implementation An in-house team offers direct control, which means fewer layers of approval. You can roll out campaigns quickly if everyone is aligned. The flip side is that you’re responsible for training and coordination, which can slow things down if you don’t have strong processes. General agencies usually have established workflows to manage campaigns efficiently. However, a steep learning curve for crypto-specific details might delay certain deliverables. If they’re juggling multiple non-crypto clients, you might also face scheduling conflicts or lower priority. Knowing the volatile nature of the crypto space, crypto agencies are structured to pivot rapidly, especially when regulations shift or markets fluctuate. This agility helps them deploy campaigns, respond to crises, and update strategies without getting bogged down by lengthy bureaucratic processes.
Global reach Handling a global audience around the clock is challenging for an in-house team, especially if you’re a smaller operation. You may need team members in multiple time zones or an on-call system, which increases staffing costs and complexity. Most general marketing agencies keep standard business hours and may not be equipped to provide round-the-clock service. Larger firms could have worldwide offices, but you’ll typically pay extra for off-hours support. Crypto agencies know this market never sleeps, so they tend to have arrangements for rapid response and ongoing community engagement. This makes it easier to tackle urgent issues and keep momentum high, regardless of time zone.
Scalability and flexibility While you have control over in-house team dynamics, rapid expansion can be tricky if you lack the budget or can’t find enough skilled talent. Yet, having everyone under one roof can boost collaboration if you do manage to grow effectively. General agencies can scale services based on your needs, though they might be juggling other clients as well. If your project suddenly grows, you might have to renegotiate contracts or switch agencies if they can’t handle the additional workload or specific crypto demands. Crypto marketing agencies understand that crypto projects can spike in popularity, requiring a sudden increase in marketing efforts. Thanks to specialized expertise and a strong network, they’re usually well-positioned to expand content marketing and social media campaigns quickly without compromising on quality.

Where to go for the best fractional marketing hires

best fractional marketing hires

If you want a more nimble solution than a traditional agency, fractional marketing talent can be a game-changer. MarketerHire is designed for just that. 

We’re a marketplace that connects crypto businesses with proven marketing specialists on demand. Whether you need a pro in content marketing strategy, community management, social media marketing, or paid advertising (Google Ads, Facebook Ads, etc.), you can find someone who’s done it before in the crypto world. And because these specialists work on a fractional basis, you’re not locked into long-term commitments or excessive overhead.

MarketerHire also does the legwork of vetting each marketer, which saves you from hours of sifting through unproven candidates. Once you find your match, you can scale up or down as your project needs shift—handy in a space where market conditions can change overnight. 

This setup often ends up being more cost-effective than hiring a full agency, and you still get hands-on attention from professionals who focus on helping your project thrive. It’s a flexible, transparent way to tap into the crypto marketing talent pool, and it all starts with scheduling a call with us.

Althea Storm
about the author

Althea Storm is a freelance Content Marketer who has written 300+ expert-backed and data-driven articles, eBooks, and guides for top software companies like HubSpot, Thinkific, Wiza, and Zapier. When Althea’s not producing top-notch content, you’ll find her deeply engrossed in a novel or painting.

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