Businesses often struggle with copywriting because their message isn’t clear, conversions lag, and their storytelling just doesn’t hit the mark.
If this is you, you might need to hire a copywriting agency. Copywriting agencies know how to turn ideas into engaging narratives that work wonders on websites, ads, emails, and other marketing materials. However, there are many agencies out there and they all promise to write the best copy you’ve ever seen.
Needless to say, not all of them deliver on that promise. So to make the process of choosing an agency easier for you, I’ve done the research and put it all into this article where I’ll be covering:
- What a copywriting agency is and how it differs from a general marketing agency;
- Why you should work with a copywriting agency
- The eight top copywriting agencies to work with;
- What to look for when hiring an agency, and
- Some red flags to stay mindful of in your search for the best agency for your needs.
Let’s dive in.
What is a Copywriting Agency?
A copywriting agency is a strategic partner that specializes in creating sales-driven content--also known as copy--that resonates with audiences. The agency develops compelling website copy, ads, email campaigns, branding, and more, turning abstract ideas into clear, persuasive messages.
Many companies rely on these experts because delivering the right words that spark action can be difficult. For example, a startup launching a new fitness app might struggle to convey its unique benefits in a way that excites potential users. With the right approach, a copywriting agency can transform that vague concept into vibrant, energetic copy that not only informs but also inspires downloads and subscriptions.
How copywriting agencies differ from general marketing agencies
There are different types of marketing agencies out there: copywriting agencies, branding agencies, SEO agencies, full-service agencies, and more. For the purposes of this article, let’s look at how copywriting agencies differ from general (or full-service) marketing agencies.
To put it simply, copywriting agencies comprise experts that write (and edit) copy, while general marketing agencies cover a broader range of marketing functions, like strategy, content creation, and advertising. Because copy is an integral part of the marketing process, all copywriting agencies are marketing agencies. But not all marketing agencies are copywriting agencies.
Here’s a table breaking down the difference between the two:
Why businesses work with copywriting agencies
If you’re still contemplating whether or not to hire an agency, here are some reasons why you should:
- Access to a team of specialists. Instead of relying on a single freelancer or overburdening an in-house team, you benefit from an entire squad of expert writers. This means multiple perspectives, specialized skills, and a pool of creative energy that can tackle any project.
- Consistent quality and tone. Copywriting agencies have established processes that ensure every piece of content is polished and on-brand. They bring a consistent voice across various channels, which is harder to achieve with a mix of freelancers.
- Speed and efficiency. Agencies are built to handle projects quickly and effectively. With defined workflows and experienced teams, they can meet tight deadlines without sacrificing quality, something that might be challenging for freelancers juggling multiple gigs.
- Strategic insight and collaboration. Beyond just writing, copywriting agencies offer creative ideas and strategic advice. They understand market trends and customer psychology, collaborating with clients to craft messages that not only sound good but also convert leads into loyal customers.
- Reliability and accountability. When you work with an agency, you have a single point of contact and a formal contract that ensures accountability. This reduces the risk of missed deadlines or inconsistent output that can sometimes occur with freelancers or overloaded internal teams.
- Integrated services. Although they mostly focus on writing copy, a lot of copywriting agencies also offer complementary services such as SEO, content marketing/strategy, email marketing, and design support. This means that you get a more holistic approach to your messaging, and that every element of your campaign works together seamlessly.
Read: Is It the End of the Human Copywriter? What AI Copywriting Tools Mean for Writers
8 Best Copywriting Agencies
After looking at tons of customer reviews and case studies, here are the eight best copywriting agencies to choose from:
1. MarketerHire
If you’re familiar with MarketerHire and your first thought on seeing this is, “But you’re not a copywriting agency--or an agency at all, for that matter,” you’re right! We’re not a copywriting agency, but we offer a smarter alternative to one: we give you the ability to find and hire expert copywriters based on your company needs.
Here’s why this is a better option: Agencies are famous for their premium rates. If you’re a small company operating with a limited budget, it might be difficult for you to get a great agency that will accept what you have to offer.
Also, agencies often work with multiple clients, which might lead to them not paying enough attention to your work. This can lead to missed deadlines or subpar copy--or both.
In these cases, the better option is to hire a copywriting expert. At MarketerHire, we’ll give you access to a pool of pre-vetted copywriters from top companies like Airbnb, Coca-Cola, and Uber.
When you reach out to us and explain your needs, we’ll use a combination of AI and human expertise to match you with the ideal copywriting expert in as little as 48 hours. And here’s the kicker: You don’t have to hire them full-time; you can hire freelancers or fractional experts. This way, you’ll be able to scale up and down as your needs evolve.
We give you a no-risk, two-week free trial to ascertain compatibility. Over 70% of our customers hire the first expert we match them with, but in the rare case that it’s a mismatch, we offer a free rematch to help you find the best person.
Pricing
- Starter - $5,000/month
- Pro - $10,000/month
- Elite - $15,000/month
- Custom - Contact MarketerHire
2. Verblio
Verblio is a strategic partner that offers content writing and copywriting services for businesses across multiple industries, including healthcare, software, IT, and data security.
This company allows you to tap into an arsenal of expert writers, fastidious fast-checkers, and professional editors/proofreaders who will deliver on-brand, authoritative content that sets you apart. This includes blog posts, newsletters, press releases, website content, whitepapers, eBooks, and product descriptions, among others.
With over 15 years of experience, Verblio understands the nitty-gritty of AI, EEAT, and the evolving world of search engine optimization, and its writers are able to infuse that experience into your projects.
Before starting work, Verblio’s writers study your brand and your needs, provide subject-matter expertise, create a smart content strategy, and then execute it as efficiently as humanly possible.
In this sense, Verblio operates as a flexible extension of your internal team.
Pricing
- AI + Human content - $0.06/word (with a $49.50/month platform fee that kicks in after the first week)
- 100% Human content - $0.16/word (no platform fee)
- Managed services (50 articles/month minimum) - Custom pricing
Read: 7 Signs It’s Time to Hire a Freelance Content Marketer
3. Writing Studio
Writing Studio is a leading content agency that helps you scale your business with different kinds of content, including blog posts, articles, SEO content, press releases, whitepapers, product descriptions, web content, eBooks, newsletters, and more.
With clients like Deel, PsychCentral, and Healthline, as well as over 80+ writers (many of whom are subject matter experts), Writing Studio pulls all the punches to help its clients create content that ranks, builds authority, and drives conversion/sales.
This company writes for other digital marketing agencies, e-commerce stores and websites, enterprise businesses, and niche publishers, among others.
Pricing
- 1 - 10k words - $0.20/word
- 10 - 100k words - $0.16/word
- 100k+ words - $0.15/word
Contact Writing Studio for a custom price.
4. CopyEngineer
John Cole, also known as CopyEngineer, is a B2B copywriting expert with 20 years of experience writing direct-response copy for technology brands. He works comfortably in a variety of tech sectors including software, semiconductors, aerospace, big data, cybersecurity, and information technology.
Since Cole himself was an avionic systems engineer for the first two decades of his career, he’s able to translate complex technologies into business benefits for his clients. That’s why he’s been able to help high-tech companies like Eaton, Lockheed Martin, and LogMeIn to plan and implement content strategies to grow their audience.
He’s helped clients develop a wide range of content, including blog posts, articles, video scripts, and eBooks. However, he particularly excels at developing complex content projects like white papers and case studies.
In fact, one whitepaper he wrote generated over 3,000 leads for the client in just its first year.
Pricing
CopyEngineer doesn’t have pricing tiers. You’ll need to reach out via this contact form or email [email protected].
5. Feldman Creative
Feldman Creative is led by Barry Feldman, a digital marketing consultant and copywriter who aims to “find the weak spots in your digital marketing, strengthen them, and pump up your traffic, leads, and sales.”
Some of the services he offers include:
- Content marketing
- Conversion copywriting for branded websites
- Email-based lead nurturing strategies
- Creative design for eBooks, reports, infographics, and presentations
- Personal branding
- Training courses for marketing teams
Barry’s clients include CoSchedule, HubSpot, Marketo, and Unbounce.
Pricing
The minimum fee for a project is $1,500 and a deposit of $1,000 is required in advance. Some ballpark prices for projects include:
- Lead magnets
- Short lead magnets like cheat sheets and checklists start at $1,500
- In-depth eBooks (12 - 40 pages) - $2,400 - $5,000
- Websites/web pages - $2,000 - $3,000 (6-10 pages)
- Content marketing strategies start at $2,400
- Ongoing blogging assignments start at $1,500 per month (or $750 per post)
Read: 8 Skills Expert Content Marketing Marketers Need (+5 Nice-to-Haves)
6. Amplihigher
Amplihigher is a copywriting agency that streamlines content partnership so your business can scale. With native-English-speaking writers, editors, and project managers, this company helps businesses of all sizes produce powerful, high-octane projects.
Its services include:
- Advertising copywriting
- SEO content writing
- Case studies
- Course module writing
- eBook writing
- Email copywriting
- Podcast writing
- Script writing
- Press releases
- Product descriptions
- Website copywriting
It also offers content strategy services covering things like brand voice and tone development, topical authority strategy, and content repurposing--all of which are core digital marketing services.
Pricing
Contact Amplihigher for a custom quote.
7. Velocity Partners
Velocity Partners is a B2B marketing agency that helps companies build and execute campaigns and performance marketing programs that accelerate their pipelines. It does this using its 3-part framework: Strategy, Creative, and Performance.
In the Strategy part, Velocity Partners seeks to understand your buyers and unique value proposition. This will inform the way it builds your positioning & messaging, visual identity, and content strategy.
The Creative bit seeks to grab your target audience’s attention, spark connection, and spur action. Velocity Partners achieves this through content writing and copywriting, design, and website development.
The Performance part is where you get to see the value for your money. This part is all about the marketing campaigns, analytics (goals, KPIs, and metrics), SEO/PPC (or both), and marketing operations.
Pricing
Reach out to Velocity Partners via this contact form to get a custom quote.
8. Altitude Marketing
Altitude Marketing is a B2B marketing agency with over 20 years of experience using data, strategy, and creativity to build brands, drive sales, and grow businesses. This agency primarily serves clients in the life sciences, manufacturing, and enterprise technology sectors--which are pretty complex industries.
Its services include:
- Strategy (marketing strategy, lead generation, marketing audits)
- Content marketing (content creation, SEO, social media)
- AI & automation (marketing automation, Zapier consulting, marketing AI)
- Creative & web (branding and rebranding, web design and development, graphic design, video and photography)
- Digital marketing (SEM/PPC, display advertising, LinkedIn advertising, media buying)
- Communications (trade show management, public relations)
Pricing
- Organic growth - $7,500 - 10,000/month
- Digital acceleration - $10,000 - 15,000/month
- Full acceleration - $15,000+/month
Read: How To Choose a Digital Marketing Agency—Key Criteria, Steps, and Tips
What to Look for in a Copywriting Agency
When you start evaluating agencies, it’s important to dig into the specifics. Not every agency is built the same, and the best fit for your business hinges on a few key factors:
1. Industry expertise
Look for agencies that have hands-on experience in your industry—whether that’s SaaS, eCommerce, finance, B2B, or another niche. If you’re in SaaS, for example, a copywriting agency that is familiar with your business can better understand the technical jargon and unique selling points of your product, ensuring your messaging resonates with a tech-savvy audience.
2. Copy speciality
Determine if the agency excels in the type of copy you need. There are different kinds, including SEO-optimized content, persuasive sales pages, detailed product descriptions, and cohesive brand messaging.
An agency that specializes in crafting SEO-driven blog posts might not be the best choice if your primary goal is to create high-converting landing pages.
3. Testing and optimization
A good agency doesn’t just write copy and walk away—they measure its effectiveness. Check if they provide A/B testing, conversion tracking, and regular performance analysis. An agency that conducts A/B tests and performance reviews on email campaigns, for example, can fine-tune your messaging to maximize engagement and conversion rates.
4. Pricing and contract flexibility
Ask the agency for its pricing model. Do they work on fixed-price projects, or are they open to retainers that offer more flexibility? A retainer model might be ideal if you need ongoing support, while fixed projects can work well for one-off campaigns. Make sure their pricing aligns with your budget and long-term digital strategy.
5. Portfolio and case studies
A robust portfolio is a window into the agency’s capability. Ask for case studies that show how the agency has helped brands overcome similar challenges. Detailed examples, like a case where a company increased its landing page conversion rate by 30%, can be very reassuring.
6. Client communication and collaboration
It’s essential to work with an agency that values open communication and collaboration. So, ask about their project management process and how they handle feedback. An agency that uses tools for regular updates and clearly outlines the approval process can keep your projects on track and stress-free.
7. Scalability and adaptability
Consider how well the agency can grow with you. A small agency might be perfect for startups, but if you’re planning rapid expansion, you’ll want a partner who can scale their services as you grow. So, ask the agency for instances where they’ve adapted to evolving market trends and client needs over time.
Read: How to Manage a Remote Virtual Marketing Team (Ultimate Guide 2025)
Red Flags to Avoid When Choosing a Copywriting Agency
While it’s great to know what you should look for when choosing an agency, it’s just as important to know which red flags to steer clear of.
Here are some warning signs and why they should set off your caution bells:
1. Overemphasis on word count over persuasion
Some copywriting agencies may pride themselves on churning out a high volume of content, but when the focus shifts from persuasive messaging to simply hitting a word count, your brand’s message may end up diluted. This approach often means the copy will lack the spark needed to drive action, which will result in missed conversion opportunities.
2. Lack of conversion data and testing
An agency that doesn’t invest in A/B testing or provide insights on conversion metrics is flying blind. Without data to back up their strategies, you won’t know if the copy is really driving tangible results. This absence of performance tracking makes it hard to tweak or optimize campaigns for better outcomes.
3. No strategic input
Copywriting isn’t just about pretty words—it’s about aligning content with your business goals. If an agency isn’t offering strategic advice or collaborating on the big picture, it’s likely they’re just a service provider rather than a true partner in growth. Look for an agency that offers market insights and tailors their approach to your specific challenges.
4. Vague or limited portfolio
A weak portfolio or a lack of detailed case studies can signal inexperience. Without tangible examples of past success—like increased conversion rates or improved brand messaging—it’s tough to gauge if they’ll deliver the impact you need. A solid portfolio should provide clear evidence of tangible results achieved for clients in similar industries.
5. Poor communication practices
If an agency is slow to respond or unclear about their process, it might be a sign of underlying disorganization. Effective collaboration is key, so it’s important that you feel comfortable and in sync with the team you’re working with. Lack of transparency in communication can lead to misunderstandings and delays that negatively impact your campaigns.
Read: How to Structure a Powerful Growth Marketing Team for Success in 2025
🔎 Want to learn more about content marketing? Check out why AI won't replace great copywriters, discover the 8 skills expert content marketers need, or learn when to hire a freelance content marketer in 2025.
Where to Find the Best Copywriting Experts
Not every business needs the full-service overhead of a traditional agency. In many cases, hiring a specialized copywriter is the smarter move, allowing you to get expert advice and high-impact writing without unnecessary extras. Specialized copywriters can zero in on what matters—creating persuasive, engaging content that aligns perfectly with your brand’s voice and goals. They’re nimble, often more affordable, and can integrate smoothly with your existing team.
MarketerHire offers a flexible alternative to the full-service model. Our platform connects you with vetted copywriting professionals who bring both strategy and execution to the table. Whether you need a quick digital advertising campaign boost or ongoing support, MarketerHire makes it simple to find and hire top-tier talent that fits your specific needs.
Hire a vetted copywriter and transform your messaging today.
