Wild Fork Foods

wildforkfoods.com

Business Type

B2C

Industry

Ecommerce

Food

Company Stage

B2C

The Challenge

They are migrating ESP's from Klaviyo to Emarsys and seek an Email Marketer to set up all the technical aspects of their flows and campaigns in Emarsys. You will ensure all emails lists and flows are built out correctly. They will provide guidance on all flows and campaigns (you also will be able to reference Klaviyo for additional guidance on campaign structure), but look for you to set up technical aspects of their campaigns. A primary focus is on ensuring their lists are properly warmed up in Emarsys to ensure their quality score is not impacted. They currently have 1.1 MM contacts on their distribution list. 90K are active members. All segmenting will be complete. They seek a strong executor with excellent technical and communication skills. D2C experience required.

The Results

Execute daily mailings for both the US account in addition to the Canada account

Build out segments for refined targeting

Execute SMS mailings in Attentive

Assist in streamlining email process for optimal productivity

Engagement details

Skills Utilized

Retention • Cold email campaigns & strategy • Email acquisition strategy and optimization • Email deliverability testing & optimization • Email marketing analytics • Email marketing channel audit & recommendations • Email optimization across devices • Graphic design (basic) • Long form - Email Newsletters • Marketer stack integrations with email tool • SMS marketing

Engagement details