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How Changing the Narrative Exceeded Revenue Goals by 28% with MarketerHire

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28%

over revenue goal

2

Expert Marketers hired

Improved

tracking and data capabilities

THE
CHALLENGE

Transitioning Business Model and Team Growth

Aubrey Bergauer, founder of Changing the Narrative, an arts management consultancy, faced a pivotal moment. She had recently transitioned to a one-to-many model, shifting to an online-driven course content-based approach. She had a crucial launch in June, but as the chief executive, found herself grappling with optimizing landing pages, crafting compelling email content, managing social media, and honing in on the sales funnel.

“There were so many moving pieces for this type of launch, but these marketing assets were crucial,” Aubrey reflects. “Getting the funnel in order was a significant body of work in itself, but executing all the work wasn’t something that I should be doing as CEO.”

This realization presented a new challenge: finding the right talent to fill this critical role.

Aubrey’s existing network in arts and music couldn’t provide the kind of marketer she wanted to hire. The skills required for selling tickets to live performances differed vastly from developing sales funnels for online courses.  

While she needed to hire someone, the traditional hiring process was too cumbersome.

"I didn't want to spend two months hiring somebody," Aubrey admitted. 

"

Jami gave me every right answer I wanted—literally every right answer. I was way more impressed than I thought I would be [during the interview].”

Aubrey Bergauer

CEO

-

Changing the Narrative

THE
SOLUTION

Leveraging Expert Help Without Breaking the Bank

In her search for options, Aubrey decided to engage with MarketerHire to solve her immediate staffing needs. She had a specific need and budget but harbored doubts. 

"I wasn't sure if you usually work with people like me, but I had a clear idea of what I wanted. So, I decided to go through your intake form to see if it would work," she admits. 

Aubrey had clearly defined her project needs: a three-month engagement split into two parts. The first involved migrating email platforms and establishing a new weekly newsletter system. The second focused on creating a sales email sequence for a program launch. This clarity in scope proved crucial for the matching process.

With these in mind, Aubrey entered the initial consultation with a firm budget ceiling, prepared to end discussions if it couldn't meet her needs. Additionally, Aubrey also stressed the importance of finding someone who could connect with her niche business in performance arts. 

However, Mike from MarketerHire surprised Aubrey by confirming they could work within her budget constraints and presenting Jami, who had a background in theater, as a potential match. 

Aubrey proceeded to interview Jami, assessing both technical skills and cultural fit. This proved to be a turning point. 

“She gave me every right answer I wanted—literally every right answer. I was way more impressed than I thought I would be.”

Aubrey then hired Jami, and they got to work on the launch plan.

As the launch approached, Aubrey's team faced technical limitations in analytics and platform integrations. She reached out to MarketerHire again and was matched within days with Alec, an analytics expert, for a short-term, specialized role. 

Alec swiftly addressed the team's needs, setting up proper tracking for referral sources and conversions, integrating various platforms, including webinar registrations and Google Analytics, and implementing GA4.

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THE
RESULT

  • Improved tracking and data analysis capabilities 
  • Alec’s expertise significantly improved the organization’s tracking and data analysis capabilities, addressing technical challenges beyond her in-house team's expertise. "He really saved the day in terms of our ability to track what was working for us and what wasn't, which was crucial for their online business model where everything is pretty much trackable," said Aubrey. As a result, the team gained valuable insights that directly informed their launch strategy and ongoing marketing efforts.
  • Surpassed revenue targets by 28% 
  • Aubrey's launch surpassed her revenue target by 28% in no small part due to both freelancers’ help. "Jami and Alec integrated into the team very quickly," she said. "Jami took our email copy to a place where it wasn't so sterile, while Alec helped us track referral sources, helping drive a very successful launch."
  • Efficient scaling and team integration 
  • Through MarketerHire, Aubrey found qualified marketers without a lengthy hiring process. She was grateful for the speed and ease, with the marketers integrating seamlessly with her existing team, allowing Aubrey to focus on other aspects of her business while having confidence in her expanded marketing capabilities. Jami, in particular, exceeded expectations, going far beyond the initial scope of work.

"

Jami and Alec integrated into the team very quickly... Jami took our email copy to a place where it wasn't so sterile, while Alec helped us track referral sources, helping drive a very successful launch."

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