ABOUT OUR AUTHORS

Sebastian L. Hawthorne

Sebastian has worked as a content marketing and brand leader for several early stage startups, as well as led an SEO agency for several years. A lover of data visualization, he loves the endless puzzle of transforming public web data into valuable content.

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Our marketers implore you, to solve these demand gen problems

Sebastian L. Hawthorne

November 2, 2023

The four largest challenges in B2B demand gen today

Expert marketers report their favorite B2B demand gen metrics

Sebastian L. Hawthorne

October 31, 2023

From awareness to advocacy, grow your brand and staying power.

Nurturing Journeys in B2B Lead Gen (Tips, Pitfalls, Benchmarks)

Sebastian L. Hawthorne

Don’t be one of the 84% of marketers who don’t believe in their nurture journeys.

How B2B Lead and Demand Gen Work Together

Sebastian L. Hawthorne

See how leading teams are building synergy between demand and lead gen efforts.

1st, 2nd, and 3rd party intent data for B2B lead gen

Sebastian L. Hawthorne

The web is full of buyer signals. Our starter guide gets you off to a quality start.

Why Multithreading is Crucial For Account-Based Marketing

Sebastian L. Hawthorne

Only 5% of single-threaded B2B accounts close. Build marketing-sales alignment and 6x close rates.

Our Favorite KPIs For B2B Account-Based Marketing

Sebastian L. Hawthorne

We’ve never been more well-equipped to target accounts. But you need to measure the right things.

Hiring for ABM: Essential Roles and Skills in Account-Based Marketing

Sebastian L. Hawthorne

Account based marketing versus lead generation: pros, cons, difference

Sebastian L. Hawthorne

Our seasoned marketers talk through the pros, cons, pitfalls, and synergies of ABM and Lead Gen

4 Generative AI Workflows for Account Based Marketing

Sebastian L. Hawthorne

ABM is hard. You’re leaving money on the table by not supercharging your sales and marketing efforts.