The New B2B Marketing Playbook:

Demand Gen over Lead Gen

August 23, 2024
1 PM - 2 PM PST
Forget the old-school tactics of capturing names and emails. It's time to engage, educate, and cultivate relationships with high-intent prospects. Demand generation is the game-changer every B2B company needs in it’s growth strategy.

demand generation?


Join us to learn how to drive awareness, engagement, and real interest by creating and implementing a demand gen strategy that meets buyers where they are.

  • Introduce you to the world of demand generation. It's time to shift from capturing leads to nurturing relationships.
  • Demystifying & Deconstructing Demand Gen: Understand the shifts in consumer behavior, technology, and communication channels that are redefining success. Learn what demand gen is and how to build content and campaigns to execute it effectively.
  • Omni-Channel Amplification: Reach your audience where they are and create a seamless customer experience across platforms. Discover how to engage with compelling content, digital journeys, and elevated experiences.
  • Data-Driven Insights: Achieve continuous growth in your demand campaigns by using data to make informed decisions. Learn how to iterate and optimize your strategy for maximum impact.
  • Q&A: Get all your questions answered in our interactive Q&A session.
Megan Campbell
Growth Manager - MarketerHire
Allison Quammen
Growth Manager - MarketerHire

Can’t make it the day of?

Register and we’ll send you the recording after the event!