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How Stuart & Lau Built an Exceptional Remote Marketing Team with MarketerHire

HIRE MARKETERS

2x

Increase in ROAS

100s

Recruiting hours saved

4

Remote marketers hired

THE
CHALLENGE

Stuart & Lau was conceived between the connection from New York to Hong Kong by Matthew Stuart and Jimmy Lau. As frequent business travelers, the two founders were familiar with a frenetic pace and increasingly aware of the need for a carry-all briefcase with equal parts function and style.

“We founded the company on the principle of timeless designs with functional, innovative solutions and technical, performance-driven fabrics and materials,” says Matthew Stuart. “We were looking for bags offering those qualities, but the marketplace was lacking.”

At the time, the market was dominated by leather bags or canvas styles, most constructed with heavy materials. The founders started with a single briefcase that was light, weatherproof and offered many features not typical of bags already available.

With the success of their first briefcase, the company jumped into the DTC industry and the product line expanded to include additional briefcases, bags, backpacks and accessories.

To help build awareness for their product, Stuart & Lau originally brought on a New York-based full-service marketing agency that was charging 10% of their ad spend in fees. They quickly grew disillusioned by lack of performance.

“We found our agency was too rigid in their approach. In our case, they were utilizing ‘best practices,’ which were approaches and strategies from two or three years ago,” Matthew says. “Our experience is that often agencies have a way of doing things, and they stick to it. We were unknowingly using strategies that were not up-to-date.”

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Our experience is that often agencies have a way of doing things, and they stick to it. We were unknowingly using strategies that were not up-to-date.

Matthew Stuart

Stuart & Lau

THE
SOLUTION

Stuart & Lau’s primary focus was on Facebook and Instagram. They had initially launched their briefcase and bag lines to increase growth on both platforms. But when their agency didn’t adapt to changing algorithms and marketing strategies, that growth diminished.  

“I was looking to make a change,” Matthew says.

Instead, the team wanted marketers who were proficient in managing a specific channel and adept at testing and evolving.
“I believe in the thesis of having people who are truly experts in one particular thing and do that very well. In the marketing space, there are a lot of people who are smart and are pretty good – but not great – at a lot of things. But we wanted people to really excel.”

In May 2019, Stuart & Lau ended their agency contract and partnered with MarketerHire to bring remote marketing experts onto their team.

With MarketerHire’s help, Stuart & Lau hired remote marketing experts on retainer to manage the brand’s email and newsletter activities, as well as paid advertising on Facebook, Instagram, and Google.

They’ve also worked with remote marketing experts on a project basis for SEO and website audits.

“As soon as MarketerHire came into the mix, we were able to start using strategies that performed better, particularly on Facebook and Instagram,” Matthew says. “We’ve also seen email turn into a well-utilized method of converting sales. The marketing talent in MarketerHire’s network is exceptional.”

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THE
RESULT

Since partnering with MarketerHire, Stuart & Lau has increased monthly revenue significantly, which was often a struggle for them when working with traditional marketing agencies.

They have also doubled their return on ad spend and are continuing to scale, utilizing multiple channels to drive traffic efficiently to the brand’s ecommerce store.

All of this has been achieved by working with a team of experts managing each platform for less than the cost of a full-time hire.

  • Onboarding MarketerHire freelancers is seamless
  • “MarketerHire pairs you with a specialist specifically suited to your needs,” Matthew says. “Our freelancers have come in quickly and hit the ground running, with minimal learning curve.”
  • Eliminating time-consuming hiring process
  • “Finding good people is really tough, and you can spend a lot of time asking around and working through referral networks,” Matthew explains. “We really value the efficiency that MarketerHire affords us. Our time is better spent than on searching for marketing specialists."
  • Increasing bandwidth and expertise when you need it
  • “When various projects or needs present themselves, reaching out to MarketerHire is easy. They have an unmatched network of marketers vetted for their expertise, so you know they’re going to be good. That is really very important and valuable to us.”

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As soon as MarketerHire came into the mix, we were able to start using strategies that performed better, particularly on Facebook and Instagram.

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