In the fall of 2020, Rebecca Sadwick had a problem. Her firm had half of an email newsletter — the subscriber list — but no newsletter to send them.
Sadwick, managing partner at go-to-market strategy agency Strategica, had turned to freelance talent platforms like Upwork and Fiverr to source help with similar projects in the past — and it had been a hassle.
“The ownership [was] really on me to filter through dozens and dozens of seemingly similar candidates,” she told MarketerHire of those experiences.
When she did hire a freelancer through those platforms, the freelancer’s support felt “inconsistent” and “very project-specific.”
She wanted someone more reliable and more senior, who could get a newsletter up and running with minimal hand-holding.
But she definitely wanted a freelancer. “It didn’t make sense from a cost and a time perspective to take on a full-time hire at the time.”