In November 2020, online coding academy Lambda School had searched for a VP of Marketing for six months — with no luck.
“It's really difficult to hire good marketing people and it takes a really long time,” Lambda School co-founder and CEO Austen Allred said.
The school had marketing for its courses “locked down,” said Allred. But the team wanted to level up how they marketed students.
Instead of charging tuition, Lambda School charges students a portion of their post-grad salaries. Students only generate revenue post-grad, when they get hired.
How could Lambda School get even more alums hired?
A VP with the right B2B marketing chops was hard to find. “Mission critical” growth deadlines loomed.
Allred and his team needed to think outside the box.