Jadu’s augmented reality app makes your phone “a lens into another world,” as COO Jake Sally put it.
Less poetically, its app is stocked with holograms of entertainers — like Lil Nas X with bright red angel (or devil?) wings — that users can download and add to TikToks and other videos.
But who are those users? Jadu used to collect limited data on its audience and how they behaved in the Jadu app.
In March, when Sally joined the team, he wanted to figure out “who our audience is; where they're going; how they're moving through the app; where any pain points are.”
Essentially, Jadu needed someone to set up a marketing data studio for the company — a simple, “turnkey solution,” that new employees could master easily.
Building it would involve tinkering with the backend of the app, and building out tools and processes for future growth campaigns.
It was a finite, senior-level project. Who could get it right?